阿里巴巴价值链PPT课件

.,1,Alibabavaluechainmodel,.,2,Alibabacompanyintroduction,AlibabawasfoundedbyMaYunin1999.Itisanenterpriseonlinetradingplatformforenterprises.Alibabagroupistheworldleaderine-commerceandisthelargeste-commercecompanyinChina.,.,3,logisticsenterprise,socialnetworkplatform,offlinebusinesses,paymentplatform,e-commerceplatform,paymentplatform,consumer,Logistics,offlinepayment,offlinepayment,informationflow,capitalflow,.,4,1.Offlinebusinesses,Alibabahasnumerousofflinemerchants.Manylargecompanieshavepartneredwithalibabatobecomealibabassuppliers.Theyproduceavarietyofproductsthatmeetmostoftheconsumersneeds.Cateringindustry,tourismindustryandothervariousformsofofflinebusinessesmakee-commerceindustryconstantlyenrichandperfect.Theyincreasethecoverageofsociale-commerceindustry,andlayafoundationforonlineandofflineintegration.(Offlinemerchantsareproducersorprovidersofproductsandservicesinthesociale-commerceindustryvaluechain.),.,5,2.E-commerceplatform,Alibabaisacompanythatusese-commerceasaplatformforsales.Anditse-commercesitesarenumerous,suchasTaobao,Tmall,andsoon.MostofthemcanbesoldunderawebsiteormobileAPP.Consumerscanbuyproductsorservicesanywhereoranytime.,(E-commerceplatformisaplatformforenterprisesorindividualstonegotiateonlinetransactions.),.,6,3.socialnetworkplatform,Alibabaanddomesticfamoussocialnetworkserviceplatformsinamicroblogreachedaconsensus.Inthiscooperation,theproductinformationreleasedbymerchantsonthewebsiteisinstepwithSinamicroblog.MaYunalsohasaregisteredaccounttoreleaseinformationaboutthecompany.Bysocialnetworks,Alibabareliesonhugeusergroupsandsocialrelationshipstoconductmarketing.,.,7,4.logisticsenterprise,Alibabawascooperatewithmanylogisticiscompany,suchasYuanTong,Shunfengandsoon.LogisticscompaniesprovidelogisticsinformationtoconsumersthroughtheInternet.Inaddition,alibabaalsocooperatewiththeinsurancecompany.WhenconsumersbuygoodsontheInternet,theycanselectivelybuyfreightcostrisk.Thentheycanenjoycompensationserviceforreturningorexchanginggoods,.,8,5.paymentplatform,Alibabafoundthe“Alipay”.Ithasrealizedtheonlinepayment,intermediatepaymentmanagement.Thecapitalflowallowsthetradeoperateonlinenormally.Toensurethecapitalflow,Alib