ck品牌英语介绍PPT课件

,CalvinKlein,Page2,.,3,Page4,themostpure,themostsimple,themostfashionable,Page5,CalvinKleinisthefirstbigfashionbrandinUSA，itsproductsareincreasingconstantlywhosereputationisgettingbetterandbetter,stickingtokeepperfectionismforeachfashionableclothing.SincethebrandofCKbuildingin1968,CalvinKductsdesignedbyCalvinKleinisbrief,clippingdelicately,inelegance,neuterandtonalfabrics,showthefashionablestyleofconciseandagile.,Page6,In1968,CalvinKleinexhibitthewomenovercoatfirstlyandimmediatelygotthefavouroftheNewYorkdepartmentstore,andgotalotoforders,andbacameanovernightsuccessinAmerica.Afterthat,CalvinKleinkeptthedesignofcleanlinesandmodellinginsidecollect,notonlycapturedbuyersandfashionmedia,acomfortableandpleasantdressingattitude,butalsoestablishedthefoundationofthelargefashionindustryinthefuture.,Page7,CalvinKleinlikestheimageofsimpleandperfectshowinginclothing,silk,satin,hemp,naturalmaterialssuchascottonandwool,collocationandagileclippinguntilnow,presentanoblestyle,neverchanged.Atthesametime,CalvinKleinisverykeenonfashionablesense,successivelywearoutsideunderwearstyle,popularNewLengthasymmetricknee-lengthskirtskirt,etcarepioneeredbyCalvinKlein,hisdesignforfashionbuyersismoreandmorepopular.,.,8,Kleinatthe2011TribecaFilmFestivalVanityFairpartyparty,BorninCalvinRichardKleinNovember19,1942(age73)Bronx,NewYork,U.S.,Havetwowives：JayneCentre(m.19651974)KellyRector(m.19862006),.,9,CalvinKleinisafullrangeofdesigner,whetheritsauthenticband,incidental,oranyoneproductline,hehasacompleteprojectideas.Now,hehasatotalofthreemainclothingline,andaccessoriesinaccordancewiththeperformancetomatchclothingdesign.AtNewYorkfashionhiswordsanddeediswatchedbythemedia,calledseventhavenueinNewYorktheprince.1959-1962,attendedthefamousAmericanNewYorkfashioninstitute(F.I.T).1962-1964,asDanMillstein(DanMillstein)assistantdesigner.1964-1968,forthefreelancedesignerStarroadcourse:In1968,inpartnershipwithpeopleCalvinKleinCalvinKleincompany.In1991,companyrestructuring.,.,10,Inthe90s,thegreatAD:鲁克雪德丝wearedjeans,notwearingunderpantssexily,said:IhavenothingtodowithCalvin“TheADthoughdrewtheattentionoffeministsisclaimedtohaveencouragedsuspectedofviolenceagainstwomen,butstilllosttothejeanssalessoared.WhenCalvinKleinsuccesstothefirstshot,hiscareersoared,gettingfourvictorycostumeawardforsurecoachs,asubsidiaryofdeckofCARDSandrelatedproducts,launchedoneafteranother,itisnowonderthatsomeonewillwithMcDonaldstodescribetheubiquitousCalvinKleinscrazy.In1997,CalvinKleinputitinthefieldofclothingandenterthewatchmanufacturing.CKWATCHCo.,LtdproclaimedwiththefamousSwatchgroupcooperation;Thus,individualitycolorCKwatchofyoungandfashioncomeout.,Page11,1.CalvinKleinCollectionCalvinKleinCollectionisthehighfashionbrand,CKseriesisoneofthemostprestigiousluxurybrands,elegant,fashionableandsophisticatedisthemainmelodyofitsforever,themensandwomensclothingsalesallovertheworld.,Page12,2.CalvinKleinUnderwearIn1982,menandwomenUnderwearserieswasborn.Untiltoday,itwasoneofthemostfamousunderwearbrandintheworld.Itsproductsincludemensandwomensunderwear,homeclothesandpajamasseries.Intheglobaleachbighigh-enddepartmentstoresandCalvinKleinclothingstoreshavesaledCalvinKleinUnderweargenerally,CKunderwearhasbecomethechoiceoffashiontrendamongyoungpeople.,Page13,Page14,3.CalvinKleinFragranceCalvinKleinFragranceisCalvinKleinsFragranceproducts,isalsooneoftheworldslargestFragranceproducts.Byitsresearchanddevelopmentofperfumeproductsarelovedbypeople.IncludingthefamousofObsessionandEternityaswellastheworldsfirstunisexperfume-CKone.CalvinKlein,knownaslifeart,tocreateAmericanstyle(freewill,avigoroftheyoungandindependentpersonality).,Page15,Asafullrangeoffashionbrands,CalvinKleinhaveCalvinKlein(highfashion),CKCalvinKlein(hautecouture),CalvinKleinJeans(cowboy)threemajorbrands,inaddition,sellingcasualwear,socks,underwear,pajamas,bathingsuit,perfume,glasses,Furniture&Furnishingsandsoon.,.,16,CalvinKleinestablishedinthe70s,nohundredsofyearsofbrandhistory,butthesuccessfuladvertisingstrategyandvisualmarketin