2021版高考英语一轮复习 Unit 1 Advertising学案 牛津译林版必修4

unit 1 advertising一、语基必备知识(一)重点词汇分类记忆.阅读词汇知其意1skilful adj有技巧的；熟练的_2cheat vt.& vi.欺骗；作弊n.骗子；欺诈行为3innocent adj.清白的，无罪的；无恶意的；纯真的4trick n.骗局；玩笑，恶作剧；戏法，把戏；诀窍vt.欺骗，欺诈5amazed adj.大为惊奇6nationwide adj.& adv.全国范围的(地)，全国性的(地)7purchase vt.购买，采购n.采购；购买的东西8bargain n.便宜货；协议vi.讨价还价9analysis n.分析，分析结果10intelligence n.智力，才智；情报.核心词汇写其形1persuade vt.说服，劝说；使信服2pleased adj.高兴，满意；乐于(做某事)3aim vt.& vi.以为目标；瞄准n.目的，目标4consult vt.咨询；请教5recommend vt.推荐；建议，劝告；介绍6senior adj.(高中或大学)毕业年级的；级别(或地位)高的n.高年级学生，毕业班学生；上司；年纪较长的人7design vt.& n.设计8aspect n.方面；层面9personally adv.个别地；就本人而言；本人，亲自10cure vt.治愈；解决n.药物，疗法；对策11comment n.评论，评价vi.评论，议论.拓展词汇通其变1advertise vt.&vi.做广告，宣传advertisement n广告；广告宣传advertising n做广告；广告活动；广告业2promote vt.推广，宣传；促销；促进，推动promotion n促进，推销3determine vt.确定，查明；决定；裁决determined adj.坚决的，果断的，有决心的determination n决心，果断4fool vt.欺骗，愚弄n.傻瓜foolish adj.愚蠢的5latest adj.最新的late adj.& adv.晚的(地)，迟的(地)later adv.后来lately adv.近来6poisonous adj.有毒的 poison n毒药vt.毒害7urge vt.敦促，力劝；竭力主张n.强烈的欲望，冲动urgent adj.紧急的，急迫的urgency n紧急的事8react vi.做出反应，回应reaction n反应；回应9shock n震惊，惊愕vt.使震惊，使惊愕shocked adj.震惊的shocking adj.令人震惊的 10benefit vt.& vi.使受益；得益于n.益处；救济金；奖金beneficial adj.有益处的，有帮助的1.“建议”高频词小结advise建议；忠告suggest 建议，提议recommend 建议；推荐propose 建议，提议2.“欺骗”法多多fool vt.欺骗，愚弄cheat vt.欺骗，作弊trick vt.欺诈lie to sb.向某人说谎3.如何“劝”说某人做某事urge sb. to do sth.力劝某人做某事persuade sb. to do sth.说服某人做某事advise sb. to do sth.建议某人做某事encourage sb.to do sth.鼓励某人做某事(二)重点短语记牢用活1believe_in相信2for_free免费3be_meant_to旨在，目的是4even_if/though虽然，即使5fool_o_doing_sth.欺骗某人做某事6fall_for上的当，受的骗7play_tricks_on欺骗；愚弄8deal_with涉及，关于；处理，应付9be_amazed_by/at对感到惊讶10figure_out弄清楚，弄懂；计算出11in_advance提前12appeal_to吸引，引起兴趣；呼吁13get_something_across把表达清楚14discourage_sb.from.劝阻某人15be_concerned_about关心，挂念16die_from死于17pay_attention_to注意18do_market_research做市场调查1.“v.in”短语集锦believe in 相信put in 插入，放入bring in 引入；生产； 挣得let in 使进入give in 让步，屈服2.“v.for”短语大团圆fall for上的当head for 前往leave for 动身去seek for 寻找search for 寻找，查寻stand for 代表3.“v.sb. into doing sth.”结构集合cheat/trick/fool sb. into doing sth.欺骗某人做某事argue/talk/persuade o doing sth.说服某人做某事force sb. into doing sth.迫使某人做某事terrify sb. into doing sth.威胁某人做某事frighten sb. into doing sth.吓唬某人做某事panic sb. into doing sth.使某人仓皇行事(三)重点句式背熟巧用句型公式教材原句句型1：even if意为“尽管，即使”，引导让步状语从句even_if an ad does not lie, it does not mean it is altogether innocent.即使一则广告没有撒谎，也并不意味着这则广告就是完全清白的。句型2：“疑问词to do”结构there are even psas to teach us how_to_live healthy lives.甚至还有一些公益广告教我们如何健康地生活。句型3：when it comes to.当谈及的时候when_it_comes_to advertisements, we must all use our intelligence and not be a slave to them!当谈及广告时，我们必须使用我们的智慧而不是成为它们的奴隶！句型4：“do/does/did动词原形”表示对谓语动词的强调according to the publisher, readers do_seem to be interested in this new novel.据出版商说，读者似乎对这部新小说感兴趣。二、语境强化训练.语境填词根据提示写出该词的适当形式1unfortunately, the restaurant he recommended(推荐) fell far short of our expectations.2(2019天津卷)the book turns out to be one that has appealed(有感染力) to the world for more than 350 years.3when choosing a career, you should consider all the aspects(方面) of a job. 4(2019江苏卷)from the design(设计) and colour of our uniforms, the british friends will learn more about our school.5(2018北京卷)i told them that drinking tea is beneficial(有益处的) to our health and encouraged them to learn how to make tea.6her career of a supermodel started by accidentan agent saw her in a cafe and persuaded(persuade) her to become a model.7i doubt whether they are not cheating(cheat) people into making the bargain sale.8after several hours of aimless(aim) searching they were getting low on fuel.9he has overcome his difficulties with courage and determination(determine)10im calling to enquire about the position advertised(advertise) in yesterdays china daily.派生词练习用所给词的适当形式填空1i can say it is of great benefit to share your feelings with someone you trust, which is also beneficial to your mental health.(benefit)2he was shocked at the shocking news, for i could see his shocked look on his face.(shock)3advertisers are supposed to be honest with the advertisementsif you advertise your goods in a dishonest way, you will be fined up to 50，000 yuan.(advertise)4li hua is a young man with great determinationhe determined to go to tibet after graduation.determined never to come back before he could make a big fortune, he left home without saying a word.(determine).选词成篇die from; appeal to; get.across; (be) meant to; even thoughmany people smoke a lot 1.even_though they know the harm smoking does to their health. 2.meant_to persuade more people to give up smoking, many antismoking campaigns are started. many volunteers try to 3.get it across to people that what they can do is to 4.appeal_to people not to be a slave to tobacco. otherwise, they may 5.die_from diseases related to smoking.be amazed at; do some research; be concerned about; in advance; deal withour class 6.did_some_research on students using mobile phones several days ago, and all of us 7.were_amazed_at the fact that so many students played games on cell phones.we 8.were so concerned_about it that we determined to launch a campaign to 9.deal_with this problem.we thought it was necessary to solve it 10.in_advance before it got worse.完成句子1他很忙。即使他想陪他的儿子也没有足够的时间。he is so busy.he cannot afford enough time with his son even_if_he_wants_to220个学生想要去上旨在教授如何快速阅读的课。twenty students want to attend the class that aims to teach how_to_read_fast3说到教育，大部分人认为它是一种终生的学习。when_it_comes_to_education,_the majority of people believe that it is a lifetime study.4没帮上忙，真心希望你能原谅。i do_hope_you_forgive_me for being unable to help. persuadevt.说服；劝说基础练习单句语法填空/对比填空she was persuaded to_believe(believe) what he said and promised to help him out of the trouble.while shopping, people sometimes cant help being_persuaded(persuade) into buying something they dont really need.though i had advised her for many times, i couldnt persuade her to go abroad with me because her life experience had persuaded her that she could not live on without her parents.(persuade与advise)能力提升一句多译(浙江卷)我设法说服我的同学接纳了我的想法。i managed to persuade_my_classmates_to_accept_my_idea(persuade) i managed to persuade_my_classmates_into_accepting_my_idea(persuade)i managed to talk_my_classmates_into_accepting_my_idea(talk)i managed to convince_my_classmates_to_accept_my_idea(convince) (1)说服某人做某事(2)(3) 佳句背诵 he is so stubborn that perhaps nobody can persuade him to change his mind.他那么顽固以至于或许没有人能说服他改变主意。名师点津 “说服某人做某事”荟萃：persuade o doing sth.talk o doing sth.convince sb.to do sth. curev治愈；治疗n治愈；治疗；对策基础练习单句语法填空(湖北卷)many bad habits can be especially difficult to_cure(cure) because they are likely to have been formed at a very young age.a.has the doctor cured the old woman of her illness?no, he had_treated(treat) her but didnt cure her.b(北京卷)besides, empathy can be a cure for loneliness, sadness, anxiety, and fear.能力提升完成句子在父母和老师的帮助下，我纠正了一些坏的学习习惯，在学习上取得了进步。with the help of my parents and teachers, i cured_myself_of_some_bad_learning_habits and made progress in my study. (1)cure sb. of sth.治愈某人的疾病；消除某人的忧虑a cure for.的治疗方法；的解决方法(2)treat v.治疗(强调过程)treat sb. for.给某人治病名师点津 与cure结构相似的词汇：rob sb.of sth.抢劫某人某物inform sb.of sth.通知某人某事remind sb.of sth.使某人想起某事rid sb. of sth.使某人摆脱某物convince sb. of sth.使某人确信某事 aimn目标；目的；对准v对准目标，打算基础练习单句语法填空(2019北京卷)all our projects aim to_promote(promote) the development of poor and remote communities.a.(2019北京卷)earth day, marked on 22 april, is an annual event aiming(aim) to raise public awareness about environmental protection.b(2017北京卷)she started the ladybug foundation, an organization aiming/aimed(aim) at getting rid of homelessness.the aim of education is to_teach(teach) young people to think for themselves and not follow others blindly.(2017北京卷)jane moved aimlessly(aim) down the treelined street, not knowing where she was heading.能力提升句式升级(普通表达)in order to improve the level of english, we attend english corner once a week.(高级表达)with_the_aim_of_improving/aiming_at_improving/aiming_to_improve the level of english, we attend english corner once a week.(aim) (1)aim to do sth旨在做某事aim at doing sth./be aimed at目的是；旨在(2)take aim at.瞄准with the aim of以为目标；意在(3)aimless adj.无目的的aimlessly adv.无目的地佳句背诵 this activity is aimed at improving the students ability of listening and speaking.这项活动的目的是提高学生的听说能力。词块助记 aim high志存高远achieve/realize my aim达到我的目的/实现我的目标a programme aimed at teenagers针对青少年的节目 benefitvt.& vi.有益于；有助于；受益n好处；利益；优势基础练习单句语法填空(2019北京卷) the students benefitting(benefit) most from college are those who are totally engaged(参与) in academic life, taking full advantage of the colleges chances and resources(资源)as we all know, books are the source of knowledge, from which i benefit a lot.能力提升一句多译(2018全国卷)了解中国的餐桌礼仪对你很有益。having a good knowledge of table manners of china will benefit_you_greatly(benefit vt.)having a good knowledge of table manners of china will be_of_great_benefit_to_you(benefit n)having a good knowledge of table manners of china will be_very_beneficial_to_you(beneficial adj.) (1)benefit from/by.从中受益；得益于(2)for the benefit of为了的利益be of (much/great) benefit to对(极) 有益处(3)beneficial adj.有利的；有益的；对有益be beneficial to对有益 佳句背诵 join us as a volunteer manager to develop your own skills while bringing benefits to the communities.加入我们志愿者服务在给社区带来益处的同时发展自身的技能。(2019北京卷)联想发散 beofgreatn.短语荟萃：be_of_great_usebe very useful；be_of_great_helpbe very helpful；be_of_great_importancebe very important. consultv咨询；请教；商讨；查阅基础练习单句语法填空he often goes to my office to consult me about the method of learning english.(天津卷)im a 34yearold man, married, live in a nice house, and have a successful career as an educational consultant(consult)能力提升完成句子/句式升级当你阅读时很频繁的查词典是不好的。it is not good to_consult_a_dictionary too often while you are doing some reading.(普通表达)after i consulted with my teacher, i made up my mind to major in english. (高级表达)having_consulted_with_my_teacher,_i made up my mind to major in english.(现在分词短语作状语) (1)consult with sb. 与某人商量，与某人磋商consult sb. about sth.就某事请教/咨询某人(2)consult a dictionary/ones notes查阅字典/笔记(3)consultant n.顾问；会诊医生 佳句背诵 to work out the difficult maths problem, i have consulted professor russell several times.为了解出那道数学难题，我去向russell教授咨询过好几次。(陕西卷)名师点津 关于“查词典”的表达法有consult a dictionary, refer to a dictionary, look up a word in a dictionary等。 recommendv推荐；建议，劝告；介绍基础练习单句语法填空(天津卷)it was really annoying; i couldnt get access to the data bank you had_recommended(recommend)(2018北京卷)i recommend applying(apply) for peking university. a.i recommend you to_think(think) carefully before you make any decision.bi recommend that you (should)_think(think) carefully before you make any decision.能力提升完成句子我想推荐李华为篮球俱乐部的领导人。i would like to recommend_li_hua_to_be/as_the_leader of the basketball club.recommend sth.to sb./recommend sb. sth.向某人推荐/介绍某物recommend doing sth.建议做某事recommend sb.to do sth.建议某人做某事recommend that.(should) do.建议(应该)做it is/was recommended that.(should) do.有人建议(应该)做 佳句背诵 a great many tourist spots can be found along the yangtze river, and thats why i recommend you the trip/recommend the trip to you.长江沿岸景点数不胜数，这就是我向你推荐这条线路的原因。(2017北京卷) designn设计；图案v. 设计；计划；企图基础练习单句语法填空(2019天津卷)most colleges now offer firstyear students a course specially designed to_help(help) them succeed academically and personally.a.designed(design) for english beginners, the dictionaries were sold out on the day when it came out.bdesigning(design) a splendid hotel, mr. huxley has no time for relaxation these days.(上海卷)whether by chance or by design, it so happened that there were almost exactly 150 people in the station. 能力提升句式升级(普通表达)this project was designed to help the students in need. but it just didnt work out as planned.(高级表达)this project designed_to_help_the_students_in_need just didnt work out as planned.(过去分词作定语)(高级表达)this project which_was_designed_to_help_the_students_in_need just didnt work out as planned.(定语从句) (1)design sth.for.为某目的或用途而制造或计划be designed for./to do sth.目的是(2)by design(on purpose)故意地，蓄意地by accident/by chance偶然地名师点津 “故意与偶然”词语及短语小结：(1)故意地：by design; on purpose; deliberately (2)偶然地：by chance; by accident; accidentally词块助记 design a car 设计汽车specially designed software专门设计的软件the design for the new sports centre新体育中心的草图a bowl with a flower design有花卉图案的碗 determinevt.决定；确定；下定决心基础练习单句语法填空i have determined on/upon working as a volunteer teacher in the countryside after graduation.(2018全国卷)yesterday, i sat with my son, shepherd, determined(determine) to test my own theory.the determined(determine) look on his face showed that he had enough confidence in himself.能力提升词汇/句式升级(普通表达)i know an exhibition of chinese painting will be held at the gallery next month. i decide to work as a volunteer.(2019全国卷)(高级表达)knowing_an_exhibition_of_chinese_painting_will_be_held_at the gallery next month, i am_determined to work as a volunteer.(分词作状语) (1)determine on/upon决定determine to do sth.决定做某事(表示动作)determine sb.to do sth.使某人决定做某事(2)determined adj.坚决的；有决心的be determined to do sth.决心做某事(表示状态)(3)determination n.决心佳句背诵 as a student in senior high school, the most important task is to study hard, which determines our future.作为一名高中生，最重要的任务是努力学习，这决定着我们的未来。名师点津 高考中常考查determined to do sth.作状语，有类似用法的还有lost in, caught in, absorbed in等。 appealn吸引力，魅力；恳求；上诉v求助，诉请；呼吁；有吸引力，有感染力基础练习单句语法填空a.(2019全国卷)in addition, most newspapers had little in them that would appeal to a mass audience.bthe police are appealing to the public for information about the missing girl.our school appeals to the students to_set(set) aside at least an hour every day to take exercise in order to raise learning efficiency.(2018北京卷)fewer emissions and cheaper travel sound pretty appealing(appeal)能力提升词汇升级(普通表达)your advertisement has attracted me much so i want to apply for the position.(高级表达)your advertisement has appealed_to me much so i want to apply for the position. (1)sth. appeals to sb.某事对某人有吸引力appeal to sb. to do sth.呼吁某人做某事appeal to sb. for sth.向某人呼吁某事(2)make an appeal to sb. for.向某人呼吁/恳求(3)appealing adj.有感染力的；有吸引力的 佳句背诵 our time appeals to everyone to inherit our outstanding traditional culture and improve the old tradition.我们的时代呼吁我们继承优秀的传统文化，改进旧的传统。 urgevt.催促；极力主张；驱策n强烈的欲望；冲动基础练习单句语法填空(2017全国卷)i never felt an urge to_learn(learn) any sign language before.(2018浙江卷6月)because of all this extra time, there was no sense of urgency(urge) to do my school work immediately.it is strongly urged by students that the library (should)_be_kept(keep) open during the weekend.能力提升完成句子(江苏卷)人们不仅在网上投票，还敦促他人投票支持诸如“最美丽的老师”和“最萌宝贝”这样的竞赛。people not only cast online votes themselves, but also urge_others_to_vote_for competitions like “the most beautiful teacher” and “the cutest baby” (1)urge sb. to do/into doing sth.催促某人做某事urge that.(should) do sth.极力主张/强调做某事(2)feel an urge to do sth.有强烈的欲望做某事(3)urgent adj.紧急的；迫切的urgency n.紧迫；急迫；急事佳句背诵 in order to improve learning efficiency, i urge that all of us (should) form the habit of thinking independently and going over lessons in time.为了提高学习效率，我主张大家养成独立思考、及时复习功课的习惯。 be meant to旨在，目的是基础练习单句语法填空i didnt mean to_hurt(hurt) you although i actually made you angry.能力提升一句多译你必须明白这些书不是为小学生而编写的。you must be aware that these books are_not_intended_for_primary_school_studentsyou must be aware that these books are_not_meant_for_primary_school_students (1)be meant to dobe intended to do旨在做，目的是做be meant forbe intended for打算用作mean to do sth.打算做某事(2)mean doing sth.意味着做某事 佳句背诵 the first days of school are meant to orientate freshmen to campus life.开学头几天学校有意让新生熟悉一下学校生活。 deal with处理；安排；对付；论及；涉及；与打交道；做买卖一词多义写出下列句中deal with的含义(2019浙江卷6月)the principle for dealing with praise is to consider the link between praise and effort.处理his article deals with many issues we are greatly concerned about.论及；涉及his work experience equipped him to deal with all kinds of people.与打交道能力提升一句多译事实上，我不知道他们将如何处理这个问题。as a matter of fact, i dont know how_they_will_deal_with_the_problem(deal with)in fact, im at a loss what_they_will_do_with_the_problem(do with) (1)do with sth处理某事(2)make a deal达成协议(3)a great/good deal 大量，许多a great/good deal of不可数名词大量的 佳句背诵 we certainly do spend a great deal of our time waiting.我们确实花费许多时间等待。名师点津 (1)deal with表示“处理”时，常与连接副词how连用。(2)d with表示“处理”时，常与连接代词what连用。 get something across将(想法、信息等)传达；使理解；把表达清楚基础练习用get 的相关短语填空(天津卷)in addition，every student can be in harmony with foreign friends，which makes it easy for you to get_along_with them.he said that we should get_through the hard times together.now lets get_down_to business，otherwise our boss would shout at us.though he explained it once again，his meaning didnt really get_across to us.能力提升完成句子/句式升级消息很快传开了。the news got_about/around quickly.当地人们十分恐慌，开始逃离自己的家园。the