职场英语写作ppt课件

.,1,EnglishWritingforaBusinessCareer职场英语写作李向奇flslxq,March,2010,.,2,Outline,PartIFundamentalsofbusinesswritingPartIICriteriaforeffectivebusinessWritingPartIIIContentsandformationsofthebookPartIVProblemstobetackledinthiscourse,.,3,Part1.Fundamentals,TheoriesrelatedtocommunicationsHumanneedsStrokingandJohariwindowTheoryXandTheoryYMarketingconceptInterculturalknowledge/SRC(自我参照标准),.,4,1.1MaslowsHierarchyofNeeds,.,5,Humanneeds,Lowerlevelneeds-Physiological-Safety-SocialHigherlevelneeds-Esteem-Self-actualization,.,6,1.2StrokingandJohariWindow,StrokingTransactional(相互作用分析）termforidentifyingthewayothersgiverecognitiontoapersonPositivestrokeReceivingcongratulatoryphonecallsorletterNegativestrokeReceivingunfavorableandhurtfulcomments,.,7,1.2TrustLeadstoReciprocalSharingDepictedinExpandedOpenAreainJohariWindow,Chapter1,.,8,1.2Johariwindow,1.Freeoropenarea-whatweknowaboutourselvesandothersaboutus.2.Blindarea-othersknowaboutus,butwedontknowaboutourselves3.Hiddenarea-Thingsweknowaboutourselves,otherdontknow4.Unknownarea-thingswedontknowandothersdontknowaboutus,.,9,1.2Johariwindow,Thepurposeistoexpandtheopenarea,decreasetheblindandhiddenarea,thereforeleadingtohigherlevelofinterpersonalsharing.Trustissomethingthatmustbeearned.Trustandopennessleadtobettercommunicationbetweenpeople.Inbusinessweaimatbothtaskorientedcommunicationandemotionalcommunication.,.,10,1.3XtheoryandYtheoryofmanagementstyles,TheoryX:Traditionalstyle,-meetlowerlevelofhumanneeds,-exercisestrongcontrolovertheemployees,-employexternalincentives,andpaychecks,.,11,TheoryY:Modernstyle-Meethigherlevelneeds-Balancecontrolandindividualfreedom-Lessentheexternalmotivation,e.g.empowerment,.,12,1.4ChangesinmarketingMixfrom4Psto4Cs,Product-designorproductionPriceandPlacedistributionPromotion-marketingcommunicationThe4Psdeterminehowagoodorserviceismadeandprovided,howmuchitcosts,whereitisdistributedandhowitispresentedinallcompanycommunication.,.,13,4Cs,Customer-focusoncustomerswantsandneedsversusproductCost-whatitcostsacustomertoownaproductinsteadofhowtopriceaproduct(e.g.car/consideringtherepaircost)Convenience-focusonhoweasyitisforcustomerstoacquiretheproduct,ratherthanhoweasyforthecompanytodistributeit(e.g.CocaColaconvincerestaurantstoofferitsproducts,aswellasmakingthemwidelyavailableineverytypeofstores,.,14,4Cs,CommunicationTraditionallypromotionhasmeantsendingbrandmessageandofferscustomers,usingone-waycommunication.Thenewwayofthinkingfocusesonopeningupopportunitiesfordialogue,fromtellingandsellingtolisteningandlearning,.,15,1.5TheselfReferenceCriterion,Thedefinition:Theunconsciousreferencetoonesownculturalvalues.-Cultivatecultureawarenessandcultureunderstanding-Learntobecarefulaboutusingourownculturalnormstojudgepeoplefromothercultures,.,16,PartII.CriteriaforEffectiveBusinessWriting,1).Courtesy-treatingpeoplewithrespectandconcern/employing-You-viewpoints-Conversationallanguage-Wordsofpositiveeffect-Domorethanexpected,.,17,2)Correctness-grammar,punctuation,spelling,usingaccurateinformationandshowingrespecttothereceiverofthemessages3)Conciseness-writeinthefewestpossiblewordswithoutsacrificingcompletenessandyou-viewpoint*Timeismoneytothecustomers.,PartII.CriteriaforEffectiveBusinessWriting,.,18,4)Clarity-Tellsthereadersexactlywhattheywantandneed;-Showconcernforthereaders-Useshortsentence,familiarwords5)Concreteness-vivid,specific,actionverbs,PartII.CriteriaforEffectiveBusinessWriting,.,19,6)Completeness-Includeallthenecessaryinformationanddatainthemessage.Followingthe6-Cstandards,youcan:1)accomplishyourtask(gettingthingsdone),2)maintaingoodwillwithyourcustomers.,PartII.CriteriaforEffectiveBusinessWriting,.,20,2.7PatternsofBusinessWriting,Directorder:goodnewsandroutinenewsIndirectorder:badnewsandpersuasivemessages,.,21,PartIII.Organizationofthebook,3.1contentsPrinciplesofbusinesswriting(1-2)Lettersconcerningtransactions(3-7)Generalletters(8-9)Officecommunications(10-11)Employment(12-14)Proposalandreport(15-16)Businessdocumentsandquestionnaires(17-18),.,22,3.2Purposes,ToinformUnits3,4,5,6,10,11,16TopersuadeUnits7,12,13,14,15,16ToEntertainUnit8.,.,23,3.3Organizationofeachunit,WritingprincipleStandardletters(questions)SamplesforanalysisLanguageforwriting-notes-usefulsentencepatternsExercises,.,24,PartIVTeachingm