Reading(3)：Advertisements.pptx

Bytheendoftheperiod,wewillbeableto1.analyzethestructureofexpositorywritingandunderstandthepassageaboutadvertisements;2.applythereadingstrategyofexpositorywriting;3.developourabilitytothinkcriticallyandcreatively;4.useourintelligenceforadvertisements.,Learningobjectives,ReadingAdvertisements,宝应安宜高级中学严娟,Whatwouldbewrittenaboutadvertisements?,PSAsKnowledgechangeslife.,Step1Predictingthetextbeforereading(读前预测),Readingmakesafullman!,PublicServiceAdvertisements,Readthepassageandfindoutthemissingsubtitleorsentences.,Step3Readingandfillinginthetext(阅读填空),AdvertisementsNowadays,wecanseeadvertisementsalmostwhereverwego.1_Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.Newspapers,magazines,theInternet,radioandtelevisionarethemostcommonplacestofindthem.2_Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.Doesanadvertisementtellpeoplethecompletetruth?.Thegroceryjusthopesthatwhenyoureadthead,youwillfeelpleasedaboutthenicecomment,rememberthewordsfreshestfoodandmakeamentalconnectionwiththefoodinthegrocery.3_Publicserviceadvertisements4_PSAsusesomeofthesamemethods,likeattractivepicturesandcleverlanguage,buttheyaremadetoservethepublic.Finally,Iwishtotellyouthis:thinkaboutwhyyoushoulddothethingstheadsuggests,orbuytheproductorservicetheadpromotes.5_,B,E,D,C,F,Topic,Coherence,Logic,Tochooselogically,wemustpayattentiontotopic,coherenceandlogic.IfwerememberTCL,wewillbetoocool.,Readingwithoutreflectingislikeeatingwithoutdigesting.阅读不思考犹如吃饭不消化。,PublicServiceAdvertisements,Mindmapsmatter!,PSAs,思维导图，导出坦途！,Finishthemindmap.,Step4Readingandcomposingthetext(阅读构图),TogetherEveryoneAchievesMore,PSAs,Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.,Wemustnotfallforthiskindoftrick!,(idea),(examplesthatsupporttheidea),(conclusion),PSAsaimtoteachusandhelpusleadbetterlives.,(idea),(examplesthatsupporttheidea),(conclusion),Youcanoftenlearnalotbyfollowingtheadvicetheygive.,Readingstrategy,expositorywriting,introductionofthesubject,examplesandfactsthatdeveloporsupporttheidea,conclusion,Step5Readingandquestioningthetext(阅读质疑),PSAsThinkingleadstocreating!,Doyoutotallyagreewithit？,Step6Readingandgeneratingtheidea(阅读创新),Willyoubuythingsaccordingtoadvertisementsinyourdailylife?Why?,Iwanttobeaslavetoit!,s,广告好不好,关键要思考。,“广告”之后更精彩,Step7Summarizingthelesson(总结回顾),Homework