江苏牛津译林模块4第一单元reading课件

Unit1AdvertisingWelcometotheunit,advertisements/ads,Brainstorming,advertisements,what,where,why,how,functions,attitudes,advantages,disadvantages,Wherecanyouseeads?,Onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.-almosteverywhere,Whichadvertisementdoyoulikebest?Why？,1,2,3,Learningsoftware,What?,cheaporexpensive?,aposterofshampooad,Howdoestheaddescribeshampoo?,soft,shine,Doyouthinkitwillsuccessfullypersuadepeopletobuythisshampoo?,airlineservice,Ifyoucreateanadaboutairlineservice,whatdoyouthinkisthemostimportant,safefastcomfortablecheap,commercialadvertisements,purpose?,Whatisthepurposeoftheseadvertisements?,Tosellproducts/servicesToencouragepeopletobuyproducts/services.,harmful?,badeffectsoftakingdrugs,slogan,(1)Howdoyoufeelwhenyouseethechildinthebigeyes?(2)Whatwouldyouliketodoforthechildafterseeingthisadvertisement?(3)Fromthisposter,whatdoyouthinkthepurposeofProjectHopeis?,Thereishopeforallofus!,ProjectHope!,Whatcanyouseeinthepicture？,publicserviceadvertisements/PSAs,purpose?,tomakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.,makepeoplebelievetheyaretellingthetruth,sometimesbytrickingus,PSAs,Commercialads,educatepeopleaboutproblemsinsocietyoraboutpeoplewhoneedhelp,servethepublic,theyareusuallyfreeandusuallytrue,encouragepeopletobuyaproductorservice,makemoney,2.Doyoubelievethatadvertisementstellthecompletetruth?Whyorwhynot?,Discussion,1.Areadsplayinganimportantroleinourdailylives？Why？,3.Whatdoyouthinkmakesagoodadvertisement?,4.Whatsyouropinionofadvertisements?,SedalShampooEverythingispossible!,Enjoyyourmusic,EnjoyyourSony!,Moreadsforyoutodiscuss:,Protectwater,Protectourselves.,Canyouthinkaboutagoodsloganforeachad?,NeverdeleteGreenKeepitForever!,Taiwan,China!,Cherishyourlife!,Thetasteisgreat.味道好极了。Iloveit!我就喜欢！Feelthenewspace.感受新境界。Thechoiceofanewgeneration.新一代的选择。Nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的大问题。Taketoshiba,taketheworld.拥有东芝，拥有世界。Obeyyourthirst.服从你的渴望。,雀巢咖啡,麦当劳,三星电子,百事可乐,IBM,东芝电子,雪碧,经典英文广告,Readtheshortpassageandanswer:,WhenWhereWhathappenedWhatconsequences结果,page97,Besmartaboutadvertisements!,Homework,Writingwriteadiaryentryaboutyourexperienceofbuyingacamera.Attention:WhenWhereHowWhatconsequences,Poster1ThefirstposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itmakespeoplerealizethattherearestillalotofchildrendroppingoutofschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninpoorareas.Thepostermakesusawareoftheneedsofotherpeople.,Poster4Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnets.Theyhavetobuildtheirnetsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.,Poster5Takingdrugisharmfulbothtothepeoplewhotakedrugandtheirfamily.Ifsomeonetakesdrugs,hewillbecomeseriouslyill.Thisposterisintendedtoeducatepeopleabouthealthandproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellusnottoignoretheproblemaroundus.,Poster2Thisposterisintendedtosellhisproducttothepersonswhowanttostudyonthecomputer.Withthepersuasivewords”specialdiscount”andimagestoattrackPeoplesattention,peoplewouldbuysomecheaplearningsoftware.Sometimesthiswillhelpyou.Butsometimesdont.Inouractuallife.,ifyouwanttostudy,Ithinkyoucanlearnsomethingwellwithoutlearningsoftware.Onthecontrary（相反）,ifyouhavelearningsoftware,youarenotsuretolearnsomethingwell.,Poster3Thisposterisacommercialadvertisement.Itoffertheairlineservice.Ituses“IlovetoflywithOxlinAirlines.Takingairlinesisafastwaytogettoanotherplace.Inthiswaycanmuchoftimebesaved.,Poster6Thisposterisaimingyoungpeopleespeciallygirls,becausetheypaymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfordays”successfullytopersuadeyoungpeopletobuythisshampoo.,濮存晰奥运公益广告词.有人这样问过我播出的一条公益广告能不能改变我们生活中的那些陋习呢我说不公益广告对社会中的那些不文明的现象也许不可能药到病除但是我相信一条公益广告就好象是一盏灯灯光亮一些我们身边的黑暗就会少一些并且我更相信每个人的心灵都象是一扇窗窗户打开光亮就会进来我相信文明就在我们身边离我们很近很近近的触手可及有时候文明离我们只不过是十