商务英语有关商业道德ppt课件

CustomerServiceGroup,11.5,1,Whatisethics?,GenesisFocusFundamentalquestions,2,HistoryProfile,Whatisbusinessethics?,3,ProfitmaximizationSocialresponsibility,Dilemma？,4,BritishBroadcastingCorporation,SCOTLANDYardisnowpursuing340linesofinquiryintheJimmySavileabusecaseinvolving40potentialvictims,5,ThekeypointMediaAnothercase(PrincessKate)Immediateinterestorlong-termself-destruction,6,Ethicswillprevail,Keepethicsinheart,7,8,MynameisHisense,9,Whohavecopiedmyhomework?,10,Hisense？,GermanySiemensHisense?ImChineseorGerman?,11,Beataregisteredtrademark.Isitsmartbusinessmindorcommercialmoraldecay?,12,notcomesinglybutinpairs,13,14,WhatisCSR,ElementsofCSR,CSRIssues,CaseStudies,15,WhatisCSR?,TheEUdefinesCSRasaconceptwherebybusinessesintegratesocialandenvironmentalconcernsintheirdailyoperationsandintheirinteractionwiththeirstakeholdersonavoluntarybasis.,16,EnvironmentConsumersEmployeesCommunitiesStakeholders,WhatisCSR?,CSRisnotanadd-ontohowbusinessisrun;itisincreasinglyatthecoreofhowbusinessdoesbusiness.,Itsaboutverybestbusinesspractice.,17,ElementsofCSR,18,CSRissues,1.EnvironmentalProtection2.TheSustainableDevelopmentofProductsSocialactivities;Consumerinterest;Communityspirit;Thenaturalecologicalbalance.,28,Moralbehaviorcanpreventandinhibitthenegativeeffects,ontheCompetitionandcooperation:doToimprovetheoperationandmanagement;Improvethequalityofproducts;Reducethecostofthegoods.notDamagetheinterestsofothers,29,Ensurethecorrectdirectionandtheeconomicbenefitsofthebestobjective,thecompany:Cohesiveforce;Drivingforce;Correctdirection;Sustainabledevelopment.,30,FordMotorCompany,OneoftheWorldsMostEthicalCompaniessocialresponsibilityefforts；corporategovernanceandbusinesspractices；contributingtoabetterworldanddoingbusinessinanethicalway.,31,UPS(UnitedParcelService),32,twoslogans,1.Whatcanbrowndoforyou?2.Fewerclaims,moreprofits,33,2011&2012WME,WME：worldsmostethicalcompany(recognizedbyEthishpereInstitute)EthisphereInstitute：aleadinginternationalthink-tankdedicatedtothecreation,advancementandsharingofbestpracticesinbusinessethics,corporatesocialresponsibility,anti-corruptionandsustainability.EthicsQuotient(EQ):WMEissettledbyEQscore,34,EQscorecomputingmethod,EthicsandComplianceProgram(25%)Reputation,LeadershipandInnovation(20%)Governance(10%)CorporateCitizenshipandResponsibility(25%)CultureofEthics(20%),35,LogisticsgrowsbusinessesLogisticsbuildyourbusinessesaroundcustomersatisfactionLogisticscantakeyourbusinessglobalLogisticsmakeacarbonneutraltouringarealityForgiftgroup,logisticsisntaluxury-Itsanecessary,UPSisasuccess,UPSisaglobalcompanyUPShasbranchesin200countriesorregionsallovertheworldUPSisoneofthemostfamousandvaluablebrandUPStransports15millionpackagesordocumentseveryday80%oftheworldspopulationcanbeservedbyUPSwithin48hoursUPShas360000employeesand$42.6billioninassets,37,WhyUPSisasuccess,customercomesfirstisoneofthemostimportantfactorsAsforUPS,customerswouldneverbeoffendersortroublemakersbutactuallywhomourlivelihooddependson,38,thankyou,39,EthicsisthewaterofProfit,Onlyclearandwellmaintainedwatercouldfeedgreatfish.,40,EthispherecouncilDefinitionofethicalbusiness,Profit,41,Ethisphere:“Microsoftisanethicalcompany”,CorporatephilanthropyCountinuousresearchontheleadingedgeofcomputerscienceEspeciallyexcellentCustomerService,42,GrandChallengesExplorationsFundsOver90NewProjectGlobalHealthGlobalDevelopmentGlobalpolicy&advocacyUnitedstates,Farmorethansimpledonation,ButinnovationinthelongrunCallupthenonprofits,businesses,andgovernmentstowhomwemakegrants,43,44,45,Microsoftresearchbringideastoreality,SingularityleadingtheforefrontofscientificcommunityEngKoomakelifeeasyRenlifang,46,Customerservice,Howcanwehelpyou?TaughtyoustepbystepsolutionsInTimeandmultiformresponseUserfriendlyinterfaceforcheckingsolutions,Thecompaniesingoodfaithalwayshassustainbleandincreasingimprovedcustomerservice.IntegrityhasbeendirectlyandcloselyassociatedwithCS,onlytheoneswithgoodcustomerservicecouldattractregularorreturnedcustomers.,47,summary,ACompanywithhighintegritycouldbringawin-winsituationsbetweenhima