商务英语写作 chapter 2PPT课件

.,1,高等学校英语拓展系列教程,主编：胡英坤车丽娟,外语教学与研究出版社,.,2,Chapter2,StructureandStylesofBusinessLetters,商务信函的结构与格式,.,3,StructureandStylesofBusinessLetters,Chapter,2,Thefirstimpressionabusinesslettermakesonitsreaderoftendetermineswhetherthatletterwillactuallyberead,anditalsomaydeterminethereadersreactiontothecontentsoftheletter.,.,4,Chapter,2,Contentsofthischapter,I.StructureofBusinessLetters,II.StylesofBusinessLetters,III.EnvelopAddressing,IV.Practice(additional),StructureandStylesofBusinessLetters,.,5,Chapter,2,I.StructureofBusinessLetters,Businesslettersareusuallycomposedof12elements:,1.Letterhead2.Date3.Insideaddress4.Attentionline5.Salutation6.Subjectline7.Body8.Complimentaryclose9.Signature10.Referenceinitials11.Enclosure(onattachment)12.Copynotation,StructureandStylesofBusinessLetters,.,6,StructureandStylesofBusinessLetters,Chapter,2,Amongthe12elements,letterhead,date,insideaddress,salutation,body,complementarycloseandsignaturearenecessary,whiletheothersareoptional.,I.StructureofBusinessLetters,.,7,Chapter,2,1.Letterhead信头,StructureandStylesofBusinessLetters,ThenameofthecompanyItsaddressandpostalcodeTelephonenumberFaxnumberCompanywebsiteaddressE-mailaddressAtrademarkoraslogan,etc.,.,8,Chapter,2,StructureandStylesofBusinessLetters,EASTERNTEXTILESIMP.EM/mef;EM*mef).,10.Referenceinitials打字员姓名缩写,.,30,Chapter,2,StructureandStylesofBusinessLetters,Anotationtothateffectisplacedtwolinesbelowthereferenceinitials.,11.Enclosure(orattachment)附件,Thenotationmaybespelledout(Enclosure/Attachment),oritmaybeabbreviated(Enc./At.).Itmayindicatethenumberofenclosuresorattachments,anditmayalsoidentifyanenclosurespecifically(Enclosure:CopyofInvoice6309).,.,31,Chapter,2,StructureandStylesofBusinessLetters,Enclosure:SaleAccountEnc.(4)Enclosure(2):PackinglistCommodityInspectionCertificate,Examples,11.Enclosure(orattachment)附件,.,32,Chapter,2,StructureandStylesofBusinessLetters,Ifcopiesofabusinessletterhavebeenmadeforotherindividuals,acopynotationistypedoneortwolinesbelowtheenclosurenotation(ifused).MostpeopleprefertousenotationslikeCC,cc,Cc,(allmeancarboncopy).SomepeopleusethenotationXC(xeroxcopy),PC(photocopy),orC(copy).,12.Copynotation抄送,.,33,Chapter,2,StructureandStylesofBusinessLetters,Usetheinformationtopreparethepartsneededforthelettersbelow.1.TheletterissignedbyMr.RobertOsteenandtypedbyyou.2.Therearethreeenclosures:thesalescontract,thelistofpurchaseprices,thelistofsellingpricesforthelastweek.3.AXeroxcopyofthelettermustbesenttotheGreatSeaCompany4.Thelettermustbesenttotheveryperson,Mr.DannyBrown,theSalesManager.,Exercises,.,34,Chapter,2,II.StylesofBusinessLetters,1.Blockstyle,2.Modifiedblockstyle,3.Simplifiedstyle,4.Indentedstyle,StructureandStylesofBusinessLetters,5.Punctuation,.,35,Chapter,2,StructureandStylesofBusinessLetters,Inthisformat,allparts(fromthedateline)oftheletterbeginattheleftmargin.,1.Blockstyle齐头式,.,36,Letterhead_Date_Insideaddress_Salutation_Subjectline_Body_Complimentaryclose_Signature_,.,37,Chapter,2,StructureandStylesofBusinessLetters,Example,xxxx(letterhead)June3,2005(date)xxxx(insideaddress)Dearxx,(salutation)Re:xx(subjectline)Wereceivedyourxxxx(body)Yourssincerely(complimentaryclose)XX(signature),1.Blockstyle齐头式,.,38,Chapter,2,StructureandStylesofBusinessLetters,Thedate,thecomplimentarycloseandthesignatureblockareplacedattherightmargin.Paragraphsareseparatedbyasingleblankline.Thereisnoindentionatthebeginningofparagraphs.,2.Modifiedblockstyle改良齐头式,.,39,Letterhead_Date_Insideaddress_Salutation_Subjectline_Body_Complimentaryclose_Signature_,.,40,Chapter,2,StructureandStylesofBusinessLetters,Example,xxxx(letterhead)June3,2005(date)xxxx(insideaddress)Dearxx,(salutation)Re:xx(subjectline)Wereceivedyourxxxx(body)Yourssincerely(complimentaryclose)XX(signature),2.Modifiedblockstyle改良齐头式,.,41,Chapter,2,StructureandStylesofBusinessLetters,Alllines(fromthedateline)beginattheleftmargin.Noticethatasubjectline,typedinallcapitals,replacesthesalutation.Insteadofacomplimentaryclose,thesendersnameandtitlearetypedinallcapitalsbelowthelastlineofthebodypart.,3.Simplifiedstyle简化式,.,42,Letterhead_Date_Insideaddress_SUBJECTLINE_Body_SIGNATURE_,.,43,Chapter,2,StructureandStylesofBusinessLetters,Example,xxxx(letterhead)June3,2005(date)xxxx(insideaddress)Re:XX(SUBJECTLINE)Wereceivedyourxxxx(body)XX(SIGNATURE),3.Simplifiedstyle简化式,.,44,Chapter,2,StructureandStylesofBusinessLetters,Eachlineoftheinsideaddressisindentedfourorfivespacescomparedwiththepreviousline.Eachnewparagraphstarsfourorfivespacesfromtheleftmargin,whilethedate,thecomplimentarycloseandthesignatureareontheright-handsideofthesheet.,4.Indentedstyle缩进式,.,45,Letterhead_Date_Insideaddress_Salutation_Subjectline_Body_Complimentaryclose_Signature_,.,46,Chapter,2,StructureandStylesofBusinessLetters,Example,xxxx(letterhead)June3,2005(date)xxxxxxxxxxxx(insideaddress)Dearxx,(salutation)Wereceivedyourxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx(body)Yourssincerely(complimentaryclose)XX(signature),4.Indentedstyle缩进式,.,47,Chapter,2,StructureandStylesofBusinessLetters,Therearetwopunctuationstyles:Mixedpunctuationstylehaveacolonafterthesalutationandacommaafterthecomplimentaryclose.Openpunctuationstyledonothaveacolonafterthesalutationandacommaafterthecomplimentaryclose.,5.Punctuation标点,.,48,Chapter,2,StructureandStylesofBusinessLetters,Examples,MixedpunctuationstyleDearMr.Emerson:Sincerely,OpenpunctuationstyleDearMr.EmersonSincerely,5.Punctuation标点,.,49,Chapter,III.EnvelopeAddressing,2,StructureandStylesofBusinessLetters,Envelopaddressingcallsforaccuracy,legibilityandgoodappearance.Twoforms:1.Blockform2.Indentedform,.,50,Chapter,2,StructureandStylesofBusinessLetters,ChinaNationalMachineryImport&ExportCorp.StampNo.1(W)FuchengmenwaiAvenueBeijing,100037PeoplesRepublicofChinaP&GCompany1or2,Procter&GamblePlazaCincinnati,OH45201U.S.A.,1.Blockform,.,51,Chapter,2,StructureandStylesofBusinessLetters,ChinaNationalMachineryImport&ExportCorp.StampNo.1(W)FuchengmenwaiAvenueBeijing,100037PeoplesRepublicofChinaP&GCompany1or2,Procter&GamblePlazaCincinnati,OH45201U.S.A.,2.Indentedform,.,52,Chapter,IV.Exercises(additional),2,StructureandStylesofBusinessL