施华洛世奇 英文ppt课件.ppt

1,2,Marking121,DOYOUKNOWSWAROVSKI?,3,PROFILE,Name：SwarovskiCountry：AustriaCreatingera：1895Founder:DanielSwarovskiProductseries:Jewelry,pendants,watches,furniture,decoration,figurines,fashionaccessories,DanielSwarovski,4,PROFILE,LOGO:TheswancrystallogoofSwarovskiisthetraditionalmarker.AnditisthesymbolofSwarovskicrystalelegantspirit.,5,Letsbegin!,1895,6,2004:SwarovskidevelopstheXILIONcut.Throughalternatingfacetsofdiffe-rentsizes,thelightisbroughttogether,significantlyincreasingthebrillianceofthecrystal.,1976:Thefirstdecorativecrystalfigurineswiththeheartsofconsumers.Swarovskibeginsmachine-cuttingcubiczirconia.,1956:TogetherwithChristianDior,SwarovskidevelopstheAuroraBorealiseffect,ashimmeringfinshthatenhancesthesparklrofcutcrystal.,1931:Sewoncrystalribbonsarelaunched,providingfashionandaccessorymanufacturewithdesignpossibilities.,Swarovskihistory,1895:DanielSwarovskifoundscompanyinWattens,Tyrol,withthevisionofbringingjoytopeoplethroughcrystal.Hisguidingprincipleisstillfollowedbythecompanytoday:Toconstantlyimprovewhatisgood,7,Productionlocations（18）：Argentina，Austria,TheCzechrepublic，China，France，Germany，Italy，India,8,4P,9,PRODUCT,Designfeatures1、DIYcrystalhavetheironlymarkandnumber.2、Pure,uniquecutting.3、Noble,high-techandcreative.4、UniqueSilverCrystal2、CooperatewithLiNingDiscountLimitededitionPromotioninfestivals,PROMOTION,20,21,22,23,Strategy,Diversificationstrategy1.Productdiversification:Jewelry,pendants,fashionaccessories,watches,furniture,decoration,figurines.,2.Broadareasofbusiness:Ineachregionfordifferentproductpositioning,inordertoincreasetheirproductsales,meettheneedsofthedifferentconsumers.,24,Strategy,Combinationoflocalizationandstandardization:1.Thelocalizationofthesalesteam2.Thelocalizationofthesalesnetwork3.