zara品牌介绍英文版.ppt

ZARA,ZARAwithsuperspeed,muchvarietyandsmallquantity,themanufactureandsaleofoneoftheefficiencymanagement.Anditdoesnotadvertise,preferringinsteadtousemoneyonopeningnewstores.Tothisday,Zarahasbeeninmorethan70countriesaroundtheworld.,Thecompanyisveryunusualinthefashionretailworldandincorporatesmanypioneeringconcepts.Thecompanytakesjusttwoweekstogetitsproductsonitsstoreshelvesafterdesigningthem,comparedwithsixmonthsforitscompetitors.TheHarvardBusinessReviewsaid:ZARAestablishedadifferentformthetraditionalindustrycommunicationsupplychain,itisthesupplychaintohelpZARAcompletedits15daymyth.,Brandintroduction:Thelatestandmostfashionableclothing:,1.Name：ZARA(Chineasename-飒拉)2.Country：Spain3.Foundingoftime：19754.originator：AmancioOrtegaGaona5.Chiefdesigner：JohnGalliano7.Products：Ladies,mensclothing,childrensclothing,shoes,hats,scarves,Zarasproductstructure:Zarasproductdesignstructurerichandsinglephonenumber.Everyyearlaunched20000kindsofnewstyle,dividedintomens,womensandchildrensclothes.,ZarasWomensclothingisdividedintothreeseries,respectivelytheZaraofeveninggownsandsuitstoworkonWomen,fashion,casualclothesofZara,BasicandathleticfeelingyoungseriesZaraagency,OnSeptember6,2010,FinancialTimesreportedthatInditexhaslaunchedthefirstonlineboutiqueforitsbest-sellingbrand.Thelong-awaitedwebsitewillbegininSpain,theUK,Portugal,Italy,GermanyandFrancesixcountriesthatareamongthemostimportantofthecompanys76markets.,Zara-online,Whenaskedaboutthecompanyslatearrivaltointernetretailing,PabloIsla,chiefexecutive,saidtheyhavebeenwaitingforonlinedemandtobuildbeforelaunchingintocyberspace.,AllitemsonsaleatitsZaraoutletswouldbeavailableonlineandatthesameprices.Customerscanchoosefromtheusualrangeofpayingmethodsandopteitherforafreestorepick-uporpaid-forpostaldelivery.Theonlinereturnandexchangepolicyisidenticaltothestoresystem,withshoppersgiven30daystochangetheirminds.Querieswillbehandledbycustomerserviceoperatorsorviae-mailorchatmessaging.InditexsaidthatiPhoneandiPadapplicationsthatallowedpurchasingwouldsoonbeavailable.,brandanalysis,advantage(1)Astrongdesignteamwehaveagroupofprofessionaldesignersmorethantwohundred.Ourdesignerwhoseaverageageisonly25yearsold,theymosttimeinMilan,Tokyo,NewYork,Paris,etcwatchfashionshow.Tocapturedesignconceptandthelatesttrends.Wehavearapidproductionupdate,replenishmentstorestwiceaweek.Globaleachshopcanbesynchronousupdateiscompletedintwoweeks.Thehighgoodsturnoverratealsospeededupthecustomersbacktothestore.,(2)ThecompanyhasagoodoperatingconditionandgrowthspaceInrecentyears,ZARApaymoreattentiontomanagement.Wehaveacertainadvantageandhugedevelopmentpotential.(3)StrongabilityoffinancialmanagementKnowreductionofeachlinkinstock,thatcaninthelargerscaleofoperationconditions,growthprofitability.Therefore,Zaralooksattheoverallcapacityandcentralizedconfigurationresources,eliminatetheshortboard,strengtheningtheweaklink.(4)Reasonableman-machineratioandreasonablestructureofhumanresources,Disadvantage,(1)CorporatestrategydevelopmentstartedslowlyZARAalthoughovertheyearscontinuedtoacceleratedevelopment,formedacertainscaleandability,heprocessofdevelopmentspeed,developmentprocessalsoaffectstheZARA,ZARAstrategybecomesthekeyissueinthecrucial.(2)TherelativelackoftalentofprofessionaldepartmentsClothingcompanycompeti