剑桥商务英语中级Proposal-Writing.ppt

BEC-ProposalWriting,大学英语拓展课程剑桥商务英语（BEC）中级,常州大学外国语学院杨国萍,IntroductiontoProposalWriting,Basically,proposalsarepersuasivepresentations.Purpose:tosolveaproblem,alteraprocedure,findanswerstoquestions,orconductresearchonatopicofmutualinterest.,120-140wordsnosignificantdifferencebetweentheformatrequiredforproposalsandreportsProposalscanusevariousdeliverymedia,suchasletter,fax,email,etc.,IntroductiontoProposalWriting,ATypicalStructureforProposals,IntroducingtheProposalProvidingReasons/ComparingProsandConsBalancingandConcluding,Lead-in:Readingexerciseonp.72,Inresponsetoyourenquiryabout/FurthertoAtpresentthecompanyseemstobeperforming(wellbadly),OntheonehandbutontheotherOneadvantage/disadvantageisthatOneotherthingtoconsideris,DespiteIwouldstillsuggestthat.Overall,Iwouldstronglyrecommendthat.Thefactthatmakesthisagood|poorinvestmentopportunity.,GototheWritingTaskonp.73,Reading:AProposal,Asalespersonwhoworksforacompanyrentingofficespacehasfaxedtheproposalbelowtoaclient.Readitandanswerquestion1-3.1.Whataretheneedsoftheclient?2.Isthesalespersonabletomeetthoseneeds?3.Whatarethebenefitsofthesecondlocation?,DearMr.RiceThankyouforyourorderbyfax.Furthertoyourrequestforofficespacefortwelvemonths.IdliketomentionthatIcanalsoofferyoua10%discountforbookingsofaneighteen-monthperiod.YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant.However,pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors.Asaninterestingalternative,youmightwishtoconsideranewpremisescalledDockside(aboutonemiledowntheriversidefromVirginiaWalk).Ithasthefollowingfeatures:afirst-flooropen-planofficespace(75m2)withwonderfulviewsoftheoldharbour.aconvenientthree-minutewalkfromthestationandidealforcyclistswithapathalongtheriversidesuitableparkingfacilitiesforovertwentystaff.,FAX,Pleaseconsiderthispossibilityandnotethediscountwouldstillapply.Avisittothispremisescanbearranged,althoughIwouldsuggestapromptdecisiononthissecondoption.Ilookforwardtohearingfromyouintheverynearfuture.YourssincerelyHugoJones,1.Whataretheneedsoftheclient?2.Isthesalespersonabletomeetthoseneeds?3.Whatarethebenefitsofthesecondlocation?,Theclientneedsofficespacefor12months.,Thesalespersoncanmeetthoseneedsandalsowantstotryandsellalittlemoreinaddition.,Thesecondlocationofferedhasthesebenefits:officesonthesamefloorwonderfulviewsmoreconvenientthantheotherlocationfortransportsuitableparkingfacilities,DearMr.RiceThankyouforyourorderbyfax.Furthertoyourrequestforofficespacefortwelvemonths.IdliketomentionthatIcanalsoofferyoua10%discountforbookingsofaneighteen-monthperiod.YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant.However,pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors.Asaninterestingalternative,youmightwishtoconsideranewpremisescalledDockside(aboutonemiledowntheriversidefromVirginiaWalk).Ithasthefollowingfeatures:afirst-flooropen-planofficespace(75m2)withwonderfulviewsoftheoldharbour.aconvenientthree-minutewalkfromthestationandidealforcyclistswithapathalongtheriversidesuitableparkingfacilitiesforovertwentystaff.Pleaseconsiderthispossibilityandnotethediscountwouldstillapply.Avisittothispremisescanbearranged,althoughIwouldsuggestapromptdecisiononthissecondoption.Ilookforwardtohearingfromyouintheverynearfuture.YourssincerelyHugoJones,FAX,Writing:Afax,Spacesaver,companywhichrentswarehousespacetobusinesses,hasbeensentthisfax.Lookatthefaxandtheotherinformationbelowandanswerthefollowingquestions.,To:SpacesaverFrom:RandyBurrSubject:RentingwarehousespaceFurthertoourdiscussionlastweekinwhichIoutlinedourneedforwarehousingoverthenexteighteenmonths,IwouldliketoenquireifthewarehousespaceisstillavailableattheW1site.Wewouldhavethefollowingrequirements:warehouseof100m224-houraccessmusthavesecurityadequateparkingfortwentyandeasyaccess,BROWN-;-.,Step3:Reasoning/ComparingProsandCons,alittlefurtherfromthecentreofthecitythanW1,thefollowingfeatures,easyaccessforlorriesandadequateparkingfortwenty,securitywithCCTV,spaceavailabilityof100squaremeters,PossibleAnswer,PleasealsonotethatitwouldbethepriceOfW1andthediscountforatwo-yearbookingwouldstillapply.Avisittothesepremisescanbearranged,althoughIwouldliketosuggestapromptdecisiononthissecondoption.Ilookforwardtohearingfromyouintheverynearfuture.Yourssincerely,Step4:BalancingandConcluding,twothirds,10%,Tipsforthiswritingtask:,referredtothecustomersneedsIncludeinformationfromthehandwrittennotesUsedfixedexpressionsandasemi-formalbusinesstoneStressedthebenefitsofthesecondlocation.,Inyourproposal,youshouldhavedonethefollowing:,Suggestions,建议书目标要明确且合乎实际实事求是地摆明实力或优势条件具体明确地提出达到计划目标的办法和解决问题的措施规定完成计划的时间。表明哪些做到，哪些做不到，把握分寸确信解决问题的方法和实施项目的目的一致总之，商务建议书可以不拘一格，但是它应当简洁清晰、立意完整、目标明确、论点鲜明、论据确凿，行文生动并富有感染力。,AnintroductiontomanagementProgrammeincludes:-Planningandsettingobjectives-Communicationskills-DelegatingworkThree-daycourseMaximum20participantsIncludesworkinsmallgroupsJuly6-8orSeptember14-16Priceincludesnotesonkeytopicsforfutureuse5%reductionifyoubookbeforetheendofMay,Veryusefulinmyjobexplainwhy,Goodwayofworking,Septbetter-saywhy,Colleaguescanusethem,Good!Letsbooknow!,Youcompanyiswillingtopayforyoutoattendamanagementtrainingcourse.Youhavereceivedaleafletaboutasuitablecourse.Readtheleafletbelow,onwhichyouhavealreadymadesomehandwrittennotesThenusingallyourhandwrittennotes,writeaproposalforyourTRAININGMANAGER,explainingwhyyouwouldliketoattendthecourse.Write120-140words,DearTrainingManager,Iwouldliketoattendthe“Introductiontomanagement”trainingcoursewhichisdescribedintheattachedleaflet.BENEFITSTheprogramlooksveryuseful,particularlythesectiononcommunicationskills.ThisisbecauseIamnotveygoodattalkingtootherstaffaboutpoorstandardsofwork.Thecourseincludesworkinsmallgroups,andthatishowIlearnbest.Hearingotherpeoplesideaisstimulating.Participantswillbegivennotesonkeytopics.Thesewillbehandy,bothformeandforsomeofmycolleagues.DATESIwouldprefertoattendtheSeptembercourse,asIhavearrangedtotakeannualleaveinJuly.PRICEThereisa5%pricereductionforearlybooking,soIhopethatyouwillagreetobookthecourseformebeforetheendofMay.Yourssincerely,TrendsDescription(P111),a.可以使用的动词或动词词组：toincreasetogouptorisetogrowtojumptoleaptosoartoshoottopickup,线性图表(上升),1.对于上升趋势的描述：,b.可以使用的名词：anincreaseagrowthajumpasoaranupwardtrend,2.对于上升到某个位置的描述：a.1.a.中的动词to具体数据。b.1.a.中的动词tothepeakof具体数据。c.1.a.中的动词reachingthepeakof+具体数据。d.1.a.中的动词reaching+具体数据。e.topeakat具体数据f.toclimbto+具体数据,3.对于上升的程度的描述：a.1.a.中的动词by具体数据。b.1.a.中的动词副词。,a.可以使用的动词或动词词组：tofalltodecreasetogodowntoslidetocollapsetodeclinetodrop,线性图表(下降),1.对于下降趋势的描述：,b.可以使用的名词：acollapseadecreaseafalladeclineadrop,2.对于下降到某个位置的描述：a.1.a.中的动词to具体数据。b.1.a.中的动词tothebottomof具体数据。c.1.a.中的动词reachingthebottomof+具体数据。d.1.a.中的动词reaching+具体数据。,3.对于下降程度的描述：a.1.a.中的动词by具体数据。b.1.a.中的动词副词。,对于平稳的趋势的描述：可以使用的动词或动词词组：tohardlychangetohavelittlechangetokeepsteadytolevelofftoremainconstanttostaythesame,表示程度的副词：1.程度较大：considerablydramaticallygreatlymarkedlyobviouslyquicklyrapidlysharplysignificantlysuddenly2.程度较小：slightlygraduallyslowlysteadily,时间的嵌入嵌入时间时所使用的介词和介词词组：infromtobetween.andduringandatthestartofbytheendofoverattheendofthroughout时间s+具体数据,上升和下降趋势的组合描述（嵌入了时间和程度之后）：1.先上升后下降的句型：.increasedslowlyduringandbutfellsharplyin.Asteadyfallinduringandfollowedthesharpincreasein.2.先下降后上升的句型：fellbeforebegantomakearecoverycontinuetherecovery,climbingtodroppedduringbutincreasedagaininfellandthenpickupduringcollapsedbeforerisingtoattheendof3.起伏波动的句型：fluctuatedsharplyallthrough4.波动不大的句型：hardlychangedthroughtheperiodbetweenand,柱状图形的描述转换为线形图形的描述,饼状图形的描述对于百分比进行描述所使用的句型：%theis/has/have/areaccountsfor%ofthetotaltakesup%inthewholechart,趋势的比较1.表示相似的句型(实例)：BothsharepricesrosesharplyinJanuary.Neithercompanyhasmadeaprofityet.LikeX,YfellinJune.XrosejustassharplyasY.2.表示差异的句型（实例）：Xfellsharplywhereas/whileYremainedsteady.XfellquicklycomparedtoY.UnlikeY,Xroseby10%.XrosefarmoredramaticallythanY.3.表示倍数的句型：thedoubled/tripledincomparedwiththosein4.客观比较的句型：isincontrastto,数据的修饰1.表示不足的词或词组：uptobelowunderalmostnearly2.表示超过的词或词组：overmorethanjustover3.表示大约的词：about,A：TrucksalesrosesteadilyfromOctobertoDecember.,B：AsteadyfallinsalesduringNovemberandDecemberfollowedthesharpincreaseinOctober.,C:TrucksalesdroppedduringNovemberbutincreasedagaininDecembertoexceedOctobersales.,D:Trucksaleshardlychangedthroughouttheperiod,exceptforaslightincreaseinNovember.,E:AslowbutsteadyincreasewasfollowedbyasharpfallandanincreasetowardstheEnd.,F：TrucksalesdroppeddowninOctober,butremainedunchangedfortherestoftheperiod.,KeytoEx.5inP113,DearMr.Keating,InresponsetoyourenquiryaboutSungreenPower,thecompanyseemstobeperformingwell.OnethingtoconsideristheirnewsalesagreementwithMainlineEnergy,worth190millioneuros.Thisshouldhelptheirsharepricewhichrecentlyhalved.Onthehand,thiswascausedbyashortageofsilicon,butontheotherhandSungreenspecializeintechnologywhichrequireslesssilicon.Sodespitethefall,Iwouldstillsuggestyouconsiderinvesting.Thefactthatsolarpowercostshav