2013年天猫双十一英文介绍

Haveyoubought?,【1111ShoppingCarnival】,thisday,WhatAmazingHappens,doyouknow?,1111shoppingcarnivalcreatesanothermiracleShoppingCarnival,AliBabasT-mallobtains35billionYuanoftransactionswithin24hours,andthiseventhascausedtheChinesepeoplesgreatconcernfore-commerce.,OnNovember11eachyear,T-malljustseemstobringpassiontopeopletocreatearetailmiracle,thisdayseemscrazyforshopping.,thefinalday,T-mallssalesreach35billionYuan,equivalenttotheWangFuJingDepartmentStorethree-quartersalesof2.4times,theequivalentofhalfofWal-MartsChinasales;equivalenttotheNationalDayGoldenWeek,Beijing110keysuppliersenterprise5.3timessales,46timesthebigshoppingmallsinGuangzhou9.,CyberMonday$1.98billion,Theincomeof395shopsOfShanghaiinGoldenweekis$1.02billion,$5.75billion,CyberMonday,atermtodescribetheMondayaftertheThanksgivingholiday,istheunofficialkickoffforthebusyonlineretailseason.,Now,justcompareChinas1111shoppingcarnivalwiththeUnitedStateseventcyberMonday,CyberMondayisamarketingtermfortheMondayafterThanksgivingintheUnitedStates.CyberMondayhasbecomeaninternationalmarketingtermusedbyonlineretailersinCanada,theUnitedKingdom,Portugal,Germany,Chile,Colombia,andJapan.,TheUnitedStates“CyberMondayonlinesalesis$1.98billion(thesalesincludesalltheElectricitysuppliersbusiness),lessthan$5.7billion,the1111shoppingcarnival,andChinaeventisonevictory.,Wejustwonderhowithappened?,Page:6,T-mallcreatedDouble11,whichisonNov11,nicknamedafterBachelorsDaybyChinese.BachelorsDayisaspreadintheyouthentertainmentfestival.AndonNov11,2012,whichisconsideredtobethelastBachelorsDay,alargenumberofsingleorunmarriedyoutharemoreattractedinit,anditalsoimprovestheenthusiasmofparticipatinginactivities.So1111carnivalbecamepopular.Also,inNovembereachyearinChina,theweathergetscolder,peopleneedtobuysomeclothestoadapttoclimatechange,whichisamustforpeople.,1111shoppingcarnivalhavebeenparticularlypopular,AnnualNovemberandDecember，mostofthesellerswouldhaveaclearancesaletoemptythewarehouseandgetthemoneyback.SoNovemberisanimportantsaleperiod.Forthereason,Manybusinesseshavecomeupwithmanymarketingmethods,suchasdiscountcoupons.Pricediscountattractmorepeopletopayattentionto1111carnival,andultimatelytochooseshopping,togocrazyshopping.,TheT-mallhasalreadybeenthebellwetheroftheB2Cmarket.MostofuswouldthinkabouttheT-mallwhenwehavetobuysomethingonline.,Why?,Someprofessorthinkthatcorevalueisinspiredequalityconsumptiondemand,demandandpowertogetherpromotedthedomesticdemand,andtheyhaveapositiveattitudetotheevent.,Butafteraburstofhotsales,merchandisesaleswillgraduallybecomedepressed,itwillbringalotofnegativeeffects,andthenegativeeffectswillcontinuetospreadquiteawhile.Inaddition,manybusinesseswillgivemuchfalseinformation,tothedetrimentoftheinterestsofconsumers,andthusproducemanynegativesocialeffects,Thehugesalesofdoubleelevenshoppingcarnivalwillbringenormouspressureforthelogisticscompany,whichcausedthebacklog.Anddoubleelevenpressurewillbeappliedtothelogisticsworkers.Also,Somepeopledontreceivehisgoodsuntilmorethanhalfamonthafterbuying.,WasitrightforT-mall?,AsChinaslargeste-commerceplatform,Alibababringsanewsetofbusinessmodels.AndT-mall1111shoppingCarnivalplaythisbusinessmodelwell.Asanewmodel,ontheonehand,itwillgivegreatimpetustothemodelofChinasprivateeconomy.Atthesametime,itdrivesmorepeopleintoemployment,morepeopleobtaingreatofintereststhroughthisform.,ThehugesuccessofT-mallalsoarousegreatinterestone-commerce,morepeoplearereadytoparticipateinthee-commerceteam,andcompetewitheachother.AndNovember11isnotjusttheshoppingfestivalofAlibaba,itisbecomingouronlineshoppingsectionoftheChinesepeople,justliketheUnitedStatesShoppingFestivalonMonday.IthinkthispatternisveryconducivetothedevelopmentofChinase-commerceplatform.,T-mallsshoppingsectiononNovember11,2013bringsmuchshaken.This,but,alsodeservesourprofoundreflection.,therearesomeproblemswithvendors,logisticsandotheraspects.Forexample,somemerchantsofdeceit,toomuchpressureonlogistics,e-businesseswithenormouscontradictionsbetweentherealretailbusinessoperators.Isitrightthatsuchconsumptionpatternssh