伊莱克斯主要的品牌框架2

,AlphaOne2001,HistoryofAlpha,NewAlpha1997NewgraphicsanddetailsonSoftAlpha,SoftAlpha1995Asoftorganicshapedarchonsoftflatfronts,Alpha1991Astrictandarchitecturalarchonflatfronts,Traditionalheritage,Formtrends,AlphaOneattributes（特色）,easeofuseergonomicsimplicityconsistencydurablecleanformselegantandneathonestywithmaterialsemphasisedquality,AlphaOneCornerstones（关键）,Timelessandtrue,Verticalcolumns,Simpleandclearuserinteraction,Shopfloorattention,IntelligentdesignfollowingtheBrandpyramid-Knowledgeableandcaringforaneasierlifereducingcomplexityinuserfunctions,Turningtheconceptintoreality,Thearch,stronglinesandanintegratedplinth(底座).creatingtensionwithminimaluseof“organic”formsElegantmixofmaterials,Timelessandtrue,Emphasisessolidityandfree-standing（独立式的）heritage,Verticalcolumns,CaringSensa.controls.andelegantlyarchedhandlesformaximumgrip,Ergonomicandeasytouse,SimpleandclearuserinteractionErgonomicandunderstandable,EasytoreadanduseprocessLogicflowfromlefttorightWhatProgramHowSelectoptionsWhenStartordelaySingleknobforfrequentprogramselectionOnebuttonperfunctionwhenneededormenudrivendisplays,Userinteraction,Userinteraction,WhatProgramSingleknobforfrequent-useprogramselection,HowSelectoptionsOnebuttonperfunction,WhenStartordelay,Userinteraction,WhatProgram,HowSelectoptions,WhenStart,Graphics,ClearcommunicationoffunctionsSimplicityandsophisticationConfidenceinprocess,Graphicnavigator,betweencookingzonesandcontrols,reducinguncertainties,Graphics,ShopfloorattentionStandoutatretailerandfitintohomeenvironment,ShopfloorattentionStandoutatretailerandfitintohome,Turningtheconceptintoreality,TimelessandtrueFunctionalform,materialsandcolours,VerticalcolumnsSolidityandthefree-standingheritage,Simpleandclearuserinteraction