Business--plan-商业企划书(英文版)

Businessplan,Team,Marketanalysing,Entrepreneurialbackground,Marketingplan,Organizationandmanagement,Riskassessment,PROCESS,Entrepreneurialbackground,AlargenumberofcollegestudentswillgraduatefromtheschoolinJuneeachyear.Atthistime,whataboutthegoodsthattheyhavebeenconsumingalot?Takenawayorsoldtotherecyclebin?ltwillbringyoualotoftrouble.Sold?itseemstoowaste,afterall,theseitemshavealotofreusevalue,suchas:usedtextbooks,football,etc.,Entrepreneurialbackground,FacethissituationIadvisegraduatedstudentstoselltheseitemstootherbrother,sister.Itnotonlyspreadthetraditionalvirtuesofourcountry,butalsorealizethereuseofresources.Sowewanttosetupatradingmarketwhichcanresalesecond-handgoods.Throughouranalysis,webelievethatthesecondarytradingmarkethasagreatdevelopmentprospects.,Marketanalysing,ThegraduatefromZhengzhouUniversitymorethantenthousands,whichmakesupofapotentialmarket.Throughdetailsurveyandanalysing,wediscoverthatmanygraduatescannotcarrytheirthingsandchoosetosellthemtorecyclebinorjuniorstudents.Itsacceptableforstudentstobuysomecheapsecond-handthings.Nowadaysalargepartofcollegestudentscomefrommiddle-incomefamilies.Thethingstheyneedarebothgreatquailityandcheap,whichsatisfiedrealityneeds.,Marketingplan,1.Followingourinvestigation,wefindthatsomethinginshchoolareverypopularwithstudents,suchasteachingmaterial,sportgoods,electricfanandsoon.Therefore,wewillbetheinterediariesoftheseitemsandallthestudentsareourmainmarketandconsumer.,Marketingplan,2.Underthepubicityandpromotion,letoursecond-handgoodsintermediaryplatformbeknownbyallstudents,whichencouragingstudentstoprovidethesecondgoodsforus.Andthen,wewillhelpthemselltheseitemsoutthroughoursecend-goodsplatformthatrealizingtherecyclingfinally.,Marketingplan,3.Onthewayofprice,weneedtoevaluatetheresaleitems.Accordingtothedamagedextentoftheitems,useoftimeandlife,weshouldmakereasonableestimatesaboutitsresaleprice.Atthesametime,wealseneedtochargesomehandlingfeeforthereselling.,Marketingplan,4.Onthewayofdistributionchannel,wewillcombineonlinesaleswithstoresales,whichnotonlycanexpandconsumer,butcanalsoincreaseouradvertisingeffert.Therefore,wewillachievethemulti-azimuthsalesofitems.,Organizationandmanagement,1,setupjoint31person,thefinancedepartment,salesdepartment,maintenancedepartment,3people5people,3propagandadepartment,logisticsdepartment,5peopleandallforcollegestudents,accordingtothepositionofdifferenthiringrelatedprofessionalstudents,suchabilitymakemen.,Organizationandmanagement,2,inourshopshallpractiseasystemofassessmentandincentives,toreachacertainstandardofeffectiverewardemployees,andeachemployeetotheendofthemonthwillhavebonus.,Organizationandmanagement,3,estimatewehave,themaincosttotheschooltoapplyforastoreofcapitalis150yuanpermonth,ayearsrentis1800yuan,wesendgiftwillcost500yuan,andotherpublicrelationsactivitiesabout1000yuan,otherexpensesestimatedaround1500,employeewagestotalcostabout300yuanamonth(onlycalculatesalary,studentsduringtheperiodofschooleachsemesteraccordingtothefourmonths,twosemesters),2400dollars,ayearwillbestart-upcapitalforaboutseventhousandyuanaltogether.,Riskassessment,1,thefirstmonthofthepromotionandpublicrelationsactivitiesarelikelytospendourtotalcapitalintermediaryshop1/4,thisoperationwillfaceafterfinancialdifficulties,poormanagementandevenmakeusnolongeroperatingintermediaryshop.,2,duetotheimpactoftraditionalideas,somestudentsmaynotbewillingtotradeinthisway.,Riskassessment,Riskassessment,3,thepric