奥美培训奥美Ogilvywork the web

,Hae-YinLoke,ProjectLeader(NorthAmerica)ChrisAntollino,ManagerofCreativeTechnology(NewYork),TheWebastheGreatHorizontalizerat,AboutOgilvy&MatherWorldwide.Worldsseventhlargestagencynetwork359officesin100countriesand1998billingstotaling$9.8billionNewYorkclientsinclude:AmericanExpress,Ameritrade,BPAmoco,Dove,Ford,IBM,Kodak,Lotus,MaxwellHouse,MillerLite,M,SAP,Sears,andWebMD,worktheweb?,phaseonestrategy-horizontalizing,solutionsforagrowingnetwork,webproducts.,GlobalIntranet:RedCarpetCarpetcolorandinformationalbackboneforeveryoffice,NewsfeedsResearchPapersBiographiesanddatabasesCreativecampaigns,webproducts.,GlobalKnowledgebase:Truffles“Wepursueknowledgethewayapigpursuestruffles.”-DavidOgilvy,CasestudiesacrossbrandsforDirectdivisionPersonalizedpushinformationIndustryknowledge,webproducts.,Localofficeintranets(NorthAmerica):O-TrainTaketheO-Traintowork,WorkflowexpositoryIntegratedworkflowdatabases-Notes,DigitalForms,ProcessSearchesLocal-to-globalnavigatingdeviceforNorthAmerica,webproducts.,ClientExtranets:SolutionCenters,TrademarkedforOgilvyclientsProductcampaignspecs,competitivedata,skillsdatabase,globaldirectoryCampaignstorageforallclient/agencyworkworldwide,doyouknowme?,challenges.,Horizontalizingthesilosites,Varyingworkflowsacrossofficesandregions,Stable,secure,andscaleabledevelopmentplatform,Centralknowledgemininganddistribution,Useraccessandaffinities,phasetwo-osmoticintegration,integratedsolution.,NETWORKINFO,OGILVYTOOLS,integratedsolution.,showmetheprocess,creativedepartmentsilos.,ThreedivisionsofArt&CopyGeneralAgency,OgilvyOne(Direct),andInteractive,TrafficandPrintProductionSchedulestheflowofmaterialsanddeadlinestoproducetheads,ArtBuyingProcuresillustrationandphotographyforcreatives,creativedepartmentsilos.,CompStudioHelpscreativesbringrawideas/filesintofinisheddigitalformats,GSI(GraphicServicesIncorporated)In-houseservicebureauthatprepsfilesforprint/delivery,BroadcastProduction(Eyepatch)Arrangesandorganizesshoots,edits,andbroadcastmaterials,wheredothesilosoverlap?,currentprocess.,currentproductiontools.,Quark,Illustrator,Photoshopacrossthreedivisions,NamingconventionsforfilesStartingtomakechangesinworkhabits,ServerorganizationFile/folder/jobstatus,PDFworkflowBackendprocessing,currentdistributiontools.,IP(Fetch)&ISDN,Extranet(),Directtob/wpublications(AdSend,PDF),Documentsharingsystem(Docushare),Docushare,example.,example.,currentarchivaltools.,CDlibrariesProducedmaterials,stockimagery,newbusinesspitches,LotusdatabasetrackingsystemProducedmaterials,searchable,limitedscalability,FilemakerProDatabasetrackingofanalogbroadcasttapes,goodtothelastdrop?,offeringmoreweb-basedtools.,Cumulus,web-basedtools.,Beganimplementationin1999Creationofweb-basedimagemanagementsystemUsedforproduction,distribution,andarchivingNormalizedmetadatatoreachacrossdifferentcreativegroupsandoffices,DigitalLibrary,web-basedtools.,PurchasedandsetupIBMsDigitalLibrarysystemtodigitizeandmanageallbroadcastassetsinitiallyUsedforproduction,distribution,andarchivingWillbeaccessibleviaIntranetsandExtranets,FontLibrary,web-basedtools.,One-stopweb-basedFilemakerProfontlibraryforalllicensedtypefaces-VisualdesigntoolUsedtocontrolcorrectfont-versioning,anddistributionHelpssolvesomecross-platformissuesbyusingPDF,PDFWorkflow,web-basedtools.,Extranetusageforclientsearchandviewofads(SolutionCenters)Improveserver-basedhotfoldersolutionforautomatingpre-flightingandPDFcreationUltimately,optimizeprocessforcoloradsandmakeitweb-based,soup-to-nutsbrowsersolution?,challenges.,Proprietaryfileformats(Quarkforexample)Cross-platformfontissuesCompr