创意广告之创译.pptx

创意广告，创造翻译,serves?,ToAllThoseWhoUseOurCompetitorsProducts:HappyFathersDay.Durex,祝所有使用我们竞争对手产品的人：父亲节快乐！(humor,attack)(Ps:这个广告是在某一年父亲节的时候推出的。,Eleganceisanatittude,1）分秒之前，优雅尽现,Eleganceisanatittude优雅态度真我性格,翻译策略：整合图文信息，凸显产品外形。,优雅源于“芯”显于形,优雅源于“芯”流于形,王俊超,HeinzKetchup:NoOneGrowsKetchupLikeHeinz,A.不是所有的番茄酱都叫亨氏B满满的番茄，唯有亨氏C亨氏番茄酱：货真价实Analysis：“NoonegrowsKetchuplikeHeinz.”直译就是没有人像亨氏一样种植/增加番茄酱。疑问是种植番茄酱的搭配不恰当，中文怎么翻？转而看图片，图片里一片片的番茄组成了一瓶番茄酱，说明里面都是番茄酱，那就是料多，有满满的番茄，货真价实。那广告词就可以翻为，“亨氏番茄酱：货真价实”。又想到“不是所有的牛奶都叫特仑苏”，与广告词Noonelike结构相类似，所有又出来“不是所有的番茄酱都叫亨氏”。,酬宾大放送就是准备了充足的货源优惠销售或准备了充足的奖品或奖金有奖销售。电影，奖金等,THEREISMORETOMATOINFELIXTOMATOKETCHUPTHANTHEREISTOMATOINTOMATO.Ittakesmorethan1.6kgsun-ripenedtomatoestomake1kgofFELIXTomatoKetchup.ThisiswhyeverythingtastesbetterwithFELIXTomatoKetchup.,Translation:菲利斯番茄酱，比真番茄更滋味。Analysis：Ifwetranslatetheadsstraightly,itmeans“这瓶番茄酱里的番茄比真番茄还多。”Theadsemphasisthewonderfultasteoftheketchup,ancomparewiththenaturaltomatoes.Asitsay,theketchupisevenbetterthanthenaturaltomatoes.Therefore,Itranslateitinto“比真番茄更滋味”.,Atsomecompanies,cocktailsaucetastesmorelikeketchup,andhorseradishisaboutasspicyasmayonnaise.Wellithasnthappenedhere.HeluvaGood!condimentsstillpackaflavorfulpunch.HeluvaGood!PreparedHorseradishismadefromthefreshestgroundhorseradishroot,andbecauseitcontainsnoaddedsalt,itsalow-sodiumcondimentthataddsexcitementtoeverydish.HeluvaGood!CocktailSauceisfullofeye-poppinflavorandmakesazestycomplementwithseafoodoranyhorsdoeuvre.,Seethebrightersideoflife,（Theproduct,namedDreamies,isthecatfoodwhichcontains80%chicken.Inthead.,thecatandthechickenarefriendsbutthecateatsthechickenintheendbecauseitsownerdoesnttreatitfoodintime.）,anti-feminismadvertising?,Foryears,theSwisswatchcompanyIWCfromSchaffhausencreatedheadlineswithadcampaignsthatwereclearlytargetingmen.AformalcomplaintwasfiledagainsttheIWCwatchcompany,buttheSwissgovernmentagencythatregulatesadvertisingtwicedecidedinfavorofthecompany.Somewomenfoundtheadstobenotonly“proman,”butmostly“antiwoman.”Atfirstglance,theyseemtoberight.“FastsokompliziertwieeineFrau.Aberpnktlich.TheadsfeaturesloganslikeAlmostascomplicatedasawoman.Butontime.”or“Almostasbeautifulasawoman.Butfunctionsproperly.”Otherads,however,aremore“promacho”thananti-feminist.DiefolgendeWerbungbehauptetzumBeispiel,dasseineIWC-Uhrnichteinfeminines“die”verdient,sondernganzklareinmaskulinesder.“Thefollowingad,forexample,claimsthatanIWCwatchshouldnotusetheproperfemininearticledie,“butratherastrongmasculineder.“ObwohlicheineFraubin,fhleichmichwegendieserWerbekampagnenichtangegriffen.AlthoughIamawoman,Idontfeelattackedbecauseofthisadcampaign.IchfindedieWerbesloganshumorvollundvollerSelbst-Ironie,dennsiemachensicheigentlicheherberdasMacho-GehabevielerMnnerlustig,alsdasssieFrauenangreifen.Ifindtheadsloganshumorousandfullofself-ironybecausetheyactuallypokefunatthemachobehaviorofmanymenmorethantheyattackwomen.,FinlandiaTastetheFlavouroftheMidnightSun,伏特加,LIVEMAGNIFICENTLY.DRINKRESPONSIBLY.,sweet,creamy,buttery,nutty.minglewithtropicaldelightonyourwaytothevodka.kippis!oh,raspberry!richestofberries,withadelicatehintofchocolate.thevodkafindstheflavorsmostappealing.willyoubeenticedaswell?,HeisMasterTasterforFinlandiaVodka.Markkuoverseestheproductionandalsoapproves,afterpersonallytasting,everybatchofFinlandiaPlatinum,ensuringthesuperiorqualityoftheworldsfinestluxuryvodkaMarkkuisofanadventurousspirit.Apeopleperson,heiswellsuitedforhisdutiesastastetrainerforFinlandia.everafraidtomakeitspresenceknown,thevodkaenters.bold.invitingyoutotanglewithyourinneradventurer.wherepepperyelectricityfillstheairandyourglass.,维密,Onlylady女人志对其的恶搞广告,After-classpractice,Adforjewelry,Fromthegloriesofthegoldenage.TheRenaissance-ThedefiningmomentinEuropeanhistorywhenthecreativegeniusofManfoundperfectexpressioninArtandSciencealike.TheRenaissance.TheinspirationofthePulsarCollection.TimepiecesthatincorporatethemostmoderntechnologyandthehighaestheticsoftheGoldenAge.Pulsarinspiredbythepastforthefuture.,AdforJewelry,Someday,Iwanthertohaveeverything.SoImstartingwithadiamondthatsreallysomething.TheDiamondEngagementRing.Howelsecouldtwomonthssalarylastforever?CallthejewelersofAmericaat1-8QO-497-1480forafreeguidetodiamondsqualityandvalue.Adiamondisforever.,Adforwatch,SHARKFromsandybeachtomuddymountainslope.Sharkisdesignedtohandletheharshestofelementsoranythingelsethrownitsway.Styledtolookgreat,builttosuitYouractivelifestyle.,Adforwatch,OUTDOORDontbefooledbythesophisticatedstylingofthishighperformance.Whetherintheboardroomoronadayhike,theOutdoorbyFreeStyleUSAperformanceasgreatasitlooks.Availableinvarietyofcolorsan