新职业英语 通用版 Unit 5.ppt

Unit5,ENGLISHFORCAREERS,职业综合英语1,新职业英语,Unit5Trade,Warm-1,Warming-up,Task1Workinpairs.DiscusswithyourpartnerandmatchslogansA-Hwithpictures1-8.,()A.Shiftthefuture.()B.ThinkDifferent.()C.Justdoit.()D.Ideasforlife！()E.Goodtothelastdrop!()F.Letsmakethingsbetter.()G.Enjoymyselfonmyzone.()H.Fresh-upwithSeven-up！,7,1,5,3,2,4,8,6,Warm-2,Warming-up,Task2Workinpairs.Pleasetellwhereyouhaveseenorheardtheaboveslogans.Discusswithyourpartnerandlistthreeplaces.,poster,newspaper,TVcommercial,outdoorsigns,shoppingmall，etc.,Wordsafavorablemomentoneofthepeopleinvolvedinanargument,agreement,etc.moneygainedbytradebeyondwhatisusual;addedgiveandreceiveinreturn,F,E,H,J,B,A,I,C,G,D,LL-Task2-1,LanguageLab,Task2CompletethefollowingsentenceswiththewordsorphrasesfromTask1.Changetheformifnecessary.,Thecompanyannouncedatrading_of$2millionfor2008.2.Everyoneintheclassisexpectedto_inthesediscussions.3.Thepriceincreaseswerepassedonbythefirmtothe.4.Thejudgessonhopestoenterthe_profession.5.A(n)_chargeismadeforheavybaggage.,profit,participate,consumers,legal,additional,LL-Task2-2,LanguageLab,6.Thetalkswillbeattendedbyall_.7.MayItakethistothankyouallforcoming?8.Firsthepaintingbirdsandlaterinwritingaboutthem.9.ThebatteryIboughtisofthewrongsizeIwonderiftheshopwill_it.10.They_wheattoRussiaandimportsilkfromJapan.,parties,opportunity,specializedin,exchange,export,LL-Task3-1,LanguageLab,Task3Completethesentencewithfollowingwordsorphrasesplussomewordsofyourown.,alternativeregardlessofsupposebeinclinedtoaccordingto,1.Everyonehastherighttolivewherehewantsto,_thecolorofhisskin.2.I_tobelievethathewillagreetoourplan.3.IfhewantstogettoBeijingbytonight,hehasno_buttogobyplane.,regardlessof,aminclined,alternative,LL-Task3-2,LanguageLab,4.themanager,therewillbe5.yourfriendsknewhowyourebehavinghere,Accordingto,whatwouldtheythink?,Suppose,ameetingnextweek.,TextA-1,InternationalTradeEverytimewewalkintoastore,restaurant,theateroranyotherplaceofbusinesstobuysomething,wetrade.Basically,internationaltradedoesnotdifferfromtradewithotherpeopleinourcountry./Thekeytounderstandingtradeistorememberwhyittakesplace.Thereasonpeopletrade,regardlessofwheretheylive,isthattheybelievetheywillbebetteroffbytrading.Whenweconsiderthealternativeeachofusproducingeverythingforourselvestradesimplymakesmoresense.,翻译,ReadingA,TextA-2,Theprocessofimportingandexportingcreatesagreatervarietyofgoodsandservicesbecauseitpermitscountriestospecializeinwhattheydobest.Byspecializinginthegoodsitcanproducemostefficiently,acountrycanincreaseproductionandhavetheopportunitytomakemoresalesandprofits.Profitscanturnintoincreasedwagesfortheworkforceandadditionalinvestmentinplantsandequipment.Theprocessalsoprovidesconsumerswithmoregoodsatlowerprices.,翻译,ReadingA,TextA-3,Thebenefitsoftradecanbeexplainedusingtheeconomicprinciplesofabsoluteandcomparativeadvantage.Forexample,supposetherearealawyerandalegalassistant.Ifittakesthelawyerlesstimetopreparebriefsortotypelettersthanitdoestheassistant,ineconomiclanguage,thelawyerhasan“absoluteadvantage”bothinpreparinglegalbriefsandintypingletters.Ifwestoppedhere,wemightbeinclinedtosaythatthelawyershouldproduceboth,becausethelawyerisbetteratboth.,翻译,ReadingA,TextA-4,Accordingtocomparativeadvantage,thelawyershouldspecializeinhisorherstrongestskillthelaw,andthelegalassistanttypingletters.Iftheydo,theyactuallywillproducemorethanifeachofthemhadtriedtodobothtasksalone.Specializinginwhattheydobestandthentradingtheirproductsfortheotherthingstheyneedwillmakebothpartiesbetteroff.,翻译,ReadingA,TextA-5,Throughinternationaltrade,countriesexchangegoodstheyproducemostefficientlyforgoodsothercountriesproducemostefficiently.Themoreconsumersthereareinthemarket,thegreatertheabilityofeachcountrytospecializeinwhatitdoesbest./Itisimportanttonotethatboththelawyerandthelegalassistantwouldbenefitfromspecializationandtrade.Likewise,internationaltradeisawin-winsituationforallcountriesthatparticipate.,翻译,ReadingA,A-Trans-1,ReadingA,国际贸易每当我们走进商店、餐馆、剧院或者任何别的商业场所进行消费的时候，我们就在进行交易。从根本上说，国际贸易同我们在国内进行的贸易并无差别。/理解贸易的关键是牢记贸易发生的原因。不管是哪里的人，他们进行贸易的理由是因为他们相信通过贸易可以获益。当我们想想另一种选择，即我们每个人都自给自足，那么贸易的意义就更容易理解了。,A-Trans-2,通过进出口可以创造出更加多样化的商品和服务，因为各个国家都可以专注于自己最有优势的产品。一个国家通过专门生产自己生产效率最高的商品，就能提高产量，就有机会来提高销量，并增加利润。更多的利润则可转化为员工更高的工资和对工厂及设备更多的投资。进出口也会为消费者提供更多廉价的商品。,ReadingA,A-Trans-3,我们可以用绝对优势和相对优势的经济学原理来解释贸易带来的好处。假设有一名律师和一名法律助理，如果这个律师准备案情摘要或打印信件所花费的时间比法律助理少，那么用经济学术语来说，该律师在准备案情摘要和打印信件方面都拥有“绝对优势”。如果到此为止，我们就有可能会说这个律师两件事都应该做，因为他这两方面都更在行。,ReadingA,A-Trans-4,按照相对优势的原理，该律师应专注于发挥其最强项打官司，而法律助理则应专注于打印信件。如果各取所长，他们实际的工作效率会比各自都做这两项工作要高。通过专门从事各自最擅长的事情，然后以自己的产品去换取所需，双方均可获益。,ReadingA,A-Trans-5,通过国际贸易，不同国家得以用自己最高效生产的产品去换取别国最高效生产的产品。市场上的消费者越多，每个国家专营自己优势产品的能力就越强。/需要着重强调的是，律师和法律助理都会从专业化分工和贸易中获益。同样，国际贸易对所有参与国来说都是一个双赢的局面。,ReadingA,payingnoattentionto不管，不顾,ReadingA,regardlessof,e.g.Thelawrequiresequaltreatmentforall,regardlessofrace,religionorsex.,e.g.Sincemyhusbandwasmadethemanager,wearebetteroff.,ReadingA,betteroff,inabettersituation,especiallyinfinancialterms境况更好,e.g.Isthereanalternativetowhatyoupropose?analternativeto的第二个选择,ReadingA,alternative,n.somethingyoucanchoosetodooruseinsteadofsomethingelse（两者）择一，抉择,e.g.Readthisandtellmeifitmakessense.,ReadingA,makesense,tohaveaclearmeaningandbeeasytounderstand有意义,e.g.Gettingfitagainhasbeenalongslowprocess.,ReadingA,process,n.aseriesofactionsthataredoneinordertoachieveaparticularresult过程，程序,e.g.FinallyAlicedecidedtospecializeincontractlaw.,ReadingA,specialize(in),v.tolimitallormostofyourstudy,business,etc.toaparticularsubjectoractivity专门从事，专攻,e.g.Thereareawiderchoiceofgoodsfortheconsumersinbigcities.,ReadingA,consumer,n.someonewhobuysandusesproductsandservices,e.g.Thisaidprogramwillbringlastingbenefitstotheregion.benefitfrom(v.)eg.Youwillbenefitfromthisproject.,ReadingA,benefit,n.somethingthatgivesyouadvantagesorimprovesyourlifeinsomeway,adj.unlimited;complete;true,correctandnotchanginginanysituation;notincomparisonwithotherthings绝对的，完全的,ReadingA,absolute,e.g.1.Anabsoluterulerneednotaskanyoneforpermissiontodoanything.2.Achildusuallyhasabsolutetrustinhismother.3.Youhaveanabsoluterighttorefusemedicaltreatment.4.Inabsolutetermswageshaverisen,butnotincomparisonwiththecostofliving.,e.g.Afteralifetimeofpoverty,hislastfewyearswerespentincomparativecomfort.,ReadingA,comparative,adj.measuredorjudgedbycomparing相对的，相比较而言的,adj.connectedwithorinaccordancewiththelaw,ReadingA,legal,e.g.Mr.Smithismylegaladvisor.,tohaveatendencyorwishtodosomething,ReadingA,beinclinedto,e.g.Iaminclinedtostartatonce.,n.oneofthepeopleorgroupsinvolvedinanargument,agreement,etc.,ReadingA,party,e.g.Thetwopartiesarehavingdifficultyagreeingwitheachother.havedifficulty（in）doing做有困难agreewithsb.同意某人,v.togivesomethingtosomeoneandatthesametimereceivethesametypeofthingfromthem,ReadingA,exchange,e.g.Ishookhandsandexchangedafewwordswiththemanager.n.anactofgivingsomethingtosomeoneandreceivingsomethingelsefromtheme.g.WouldyoulikemyoldTVinexchangeforthiscamera?,adv.thesame;inasimilarway,ReadingA,likewise,e.g.Nannyputupahatandtoldthegirlstodolikewise.,v.totakepartinorbecomeinvolvedinanactivity,ReadingA,participate(in),e.g.Everyoneintheclassisexpectedtoparticipateactivelyinthesediscussions.,A-Task1-1,ReadingA,Task1Answerthefollowingquestionsaccordingtothepassage.,1.Whatisthereasonforpeopletotrade?,2.Whycanagreatvarietyofgoodsandservicesbecreatedintheprocessofimportingandexporting?,Thereasonisthattheybelievetheywillbebetteroffbytrading.,Becausecountriesarepermittedtospecializeinwhattheydobestandtheycanincreaseproduction.,A-Task1-2,ReadingA,3.Whycanplantsalsobenefitfrominternationaltrade?,4.Whatdoescomparativeadvantagereferto?,Becausetheprofitsgainedfrominternationaltradecanbeturnedintoadditionalinvestmentinplants.,Itreferstoaprinciplethatwhenpeoplespecializeinwhattheydobestandthentradetheirproductsfortheotherthingstheyneed,theywillallbebetteroff.,5.Whowouldbenefitfrominternationaltrade?,Allcountriesthatparticipate.,A-Task2,ReadingA,Task2Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.,T,F,F,T,F,L-Task1,Listening,Task1RoseWinnisdiscussingpricewithTomGreen.Listentotheconversationandchoosethebestanswertoeachquestionyouhear.,Script,1.A.Canada.B.America.C.Japan.D.China.2.A.By3%.B.By4%.C.By5%.D.By6%.3.A.Thisistheirfirstcooperation.B.Othersuppliersoffersare15%lower.C.Thewomancangivethemana5%discount.D.Theyfinallysettledthequestionofprice.,L-1-Script,Listening,Task1Script,L-Task2-1,Listening,Task2CathyBrownisshowingsomeproductstoRyanBush.Listentotheconversationandfillintheblankswithwhatyouhear.,W:Nicetomeetyou,Mr.Bush.Whatproductsareyouinterestedin?M:Iminterestedinyourcompanysprinter.CanIhavealookatyourprintersondisplayfirst?W:Sure.Hereareourwhichmayhelpyoumakeagooddecision.M:Couldyougivemesomeideaofyourprices?W:Hereis.M:Letmesee.Eritsalittleexpensive.Couldyougiveus?,catalogs,thepricelist,aspecialdiscount,L-Task2-2,Listening,W:Imsorry.Thisisourlowestpriceandwecantgoanyfurther.M:Wellplacealargeorderthistime,ifthepriceismorefavorable.W:Whenyouconsiderthequalityofourproducts,youllseeourpriceis.M:Well,Illcallourheadofficeandseewhattheyhavetosay.W:Noproblem.Thankyouforyourenquiry.Ifyouneedanymore,pleasecallme.Thisismycard.M:Thankyou.,quitereasonable,information,L-Task5-1,Listening,Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear.,Negotiatingistheprocessbywhichtwoormorepartieswithdifferentneedsandgoalsworktogethertofindamutuallyacceptablesolutiontoanissue.Understandingmoreaboutthenegotiationprocessallowsyoutomanageyournegotiationswithconfidenceanditincreases_.Beforethenegotiation,youshould_clearly:determinewhatyouwantandwhatyourbottomlinewouldbe.,setyourgoals,thechanceofsuccess,L-Task5-2,Listening,Duringthenegotiation,startbytalkingaboutsomethingwithwhichnoonecoulddisagree.Youcanrecite_thattheotherpartywillsayyesto.Givethemachancetotellyouwhattheywant.Theymayhaveanoffermorefavorablethanyouexpected.Ifyoudisagreewithsomething,stateyourdisagreementina_way.Dontquarrelwiththeotherpartyorgetintoastruggle.Remembernegotiationdoesinvolvecompromise.Unlessyoucangettheotherpartytowantexactlywhatyouwant,youwillhavetocompromise.Butyoudonthavetocompromiseyourprinciples.Negotiatingisacomplexprocessbutone_.Ifyoufollowthetipsabove,youwi