Unit 9 新视野读写教程第三册教案

Book 4 unit 9 Section A Make Euro Disney More European. Warm-up Activity1. Topic Discussion . Students Discussion ( Teacher asks students to discuss the topic on the passage.)1) What do you know about Disney?- It is a world famous cartoon corporation. It contains movie company, TV program company, and theme park company. 2) How many Disney theme parks are there around the world? - There are six.( Two in USA, one in France, one in Japan and one in Hongkong) . Teachers SummaryThis passage narrates the Walt Disney orgnizations experiences in setting up its first theme park in Europe near paris: Euro Disneyland. Different people and different organizations may have different responses to Euro Disney. These have included objections from French intellectuals that the park is polluting the French culture and legal issues in respect of the dress code for its employees. Euro Disney has, however, made strong efforts to Europeanize its theme park. The author looks into the questions such as: Would Euro Disney be a site of a pleasant blend of cultures or a painful clash? Would it make money and expand or lose money and close?2. Questions on the Topic and the Passage1) Why did a labor inspector take the Disney organization to court?-Because he believed that the companys dress and appearance code offended individual liberty and violated French labor law.2) What is the writers purpose to cite the case in the passage?-To show that the company faces some delicate culture issues while it gets ready to open its theme park near Paris.3) How did the Disney management react to charges like this?-It argued that all employees have to obey the companys code about appearance and it believed that an employee should think a job is more important than his appearance.4) What did the French government do to attract Euro Disneyland to Paris?-It made an extraordinary series of tax and financial concessions in order to attract it.5) What attitudes did French intellectuals hold toward the Euro Disneyland project?-They had a negative attitude toward the project and criticized it.6) What kind of criticism did the Disney management receive on the Euro Disneyland project as implied in the passage?-It was criticized as being culturally insensitive.7) What has the Disney management done to make Euro Disneyland more European?-The Disney management has tried to make Euro Disneyland unique in a manner appropriate to its European home. For example, European legends and fairy tales figure prominently in the creative development of the theme park. Whats more, ghe direction signs will be in French as well as English and some performers will speak French, Spanish and English.8) What advantage does Euro Disneyland have in attracting tourists?-Its short distance to Paris. Background Information1. Euro Disneyland: Construction of the Euro Disneyland began in 1988, and the entertainment resort officially opened as Euro Disney on April 12, 1992, but attendance was disappointingly low. 500,000 guests were expected on opening day, but only a fraction of this number turned out, and the numbers fell further after the first three months. Some believe the park was built larger than it should have been, and the project carried too much debt. Additionally, the park failed to plan for certain cultural issues such as initially not offering wine in its restaurants and trying to offer more French food on its menus to visitors who were more interested in distinctly American cuisine. High entrance fees were also blamed for the lack of visitors. Furthermore, the theme park faced protests by commentators who thought a Disney park in France would harm French culture with its American influence; some went as far as to call the project a cultural Chernobyl.On October 1, 1994, Euro Disney changed its name to Disneyland Paris. As a result of the name change, the addition of more attractions, and the retooling of the entire theme park complex to better appeal to European tastes, in 1995, Disneyland Resort Paris finally turned a profit. But profits for the park have been small, when it has been profitable at all.On March 16, 2002, Disneyland Resort Paris introduced its second theme park, Walt Disney Studios. The tenth Disney theme park in the world, Walt Disney Studios park opened with the aim of keeping visitors to the resort on property for more days, but the park was criticized for not having enough attractions, many of which were copied from Disney-MGM Studios at Walt Disney World.That same year, Euro Disney S.C.A. and the Walt Disney Company announced another annual profit for Disneyland Resort Paris. But it has incurred a net loss in the following three years, and the park is still about US$2 billion in debt. 2. Theme park: Also known as amusement parks, theme parks are outdoor areas for public entertainment with amusing activities and big machines to ride on, or play games, etc. which are sometimes all based on a single subject, for example, space travel. The first theme park was Disneyland, in Anaheim, California, opened in 1955 and based on Walt Disneys cartoon characters.3. TGV: The name Train Grande Vitesse (TGV) translated into English means high speed train. The TGV is a system which comprises train, track, and signaling technologies, that when combined make high speeds (typically 300 km/h, or 186 mph) possible. The TGV system is owned and operated by SNCF, the French national railways, and is an integral part of French rail travel.The TGV program was launched in the late 1960s. Today, there are three major trunk lines radiating out of Paris, the most recent one being the Nord-Europe line, opened in 1993 and connects Paris to Lille, Belgium, the Netherlands, Germany, and Britain through the Channel Tunnel. Extensions continue to be built, although budgetary constraints have slowed the momentum of the TGV expansion. 4. Sleeping Beauty is a fairy-tale heroine who slept for 100 years until wakened by the kiss of a prince.5. Snow White is the main character in an old fairy tale. Snow White is a beautiful princess who has a jealous stepmother. The stepmother owns a magic mirror which when asked Mirror, mirror, on the wall, who is the fairest of us all? always answers that she is the most beautiful, until one day it says Snow White. The stepmother is very angry and sends Snow White into the forest to be killed. Snow White does not die, but finds and lives with the seven dwarfs. Her stepmother tries to kill her with a poisoned apple, but instead of dying she goes to sleep until a prince kisses her and wakes her, and they live happily ever after.6. Peter Pan is the main character in a story entitled the same by James Barrie (Scottish playwright and novelist, 1860-1937), a young boy who never grows up but lives in a magic land called Never-Never Land. In the story, three children, Michael, John, and Wendy, go with Peter Pan and Tinkerbell to stay in the Never-Never Land, where they have many adventures. Peter Pans enemy in the story is Captain Hook, an evil pirate who has a metal hook in the place of one of his hands. Captain Hook lost his hand in a fight with Peter Pan, and Peter Pan threw the hand into the water. It was eaten by a crocodile, which liked the taste so much that it then followed Captain Hook around trying to catch and eat the rest of him.7. Pinocchio: The international classic of childhood literature The Adventures of Pinocchio was written by Carlo Lorenzini (Italian journalist and writer, 1826-1890) under the pen name of C. Collodi. Its hero Pinocchio is a little wooden puppet who walks and talks, and whose nose grows every time he tells a lie.8. Mickey Mouse is probably the most famous of the Disney cartoon characters. Making his debut in Steamboat Willie at the Colony Theater in New York City on November 18, 1928, Mickey went on to star in over 120 different cartoons. He also starred in The Mickey Mouse Club television show of the 1950s.Mickey Mouses original drawings used circles for his head, body and ears. 1939s The Pointer saw a bold, new design for Mickey as his body became more pear-shaped and pupils were added to his eyes to increase his range of expression. Later on, animators of the 1940s would add a perspective aspect to his ears, giving them a three-dimensional effect. This change, however, was short-lived. The Mickey Mouse of today appears much as he did in the early days with the exception of a costume change here and there.Mickey Mouses original drawings used circles for his head, body and ears. 1939s The Pointer saw a bold, new design for Mickey as his body became more pear-shaped and pupils were added to his eyes to increase his range of expression. Later on, animators of the 1940s would add a perspective aspect to his ears, giving them a three-dimensional effect. This change, however, was short-lived. The Mickey Mouse of today appears much as he did in the early days with the exception of a costume change here and there.Originally, Mickey was voiced by Walt Disney himself. Later, those duties were assumed by Jim Macdonald and today Wayne Allwine provides Mickeys distinctive voice.Mickey Mouse has appeared on thousands of merchandise items, and currently holds the esteemed title of Chief Greeter at the Disney theme parks.9. Walt Disney World in Florida is a very large amusement park opened in 1971, featuring many of the characters from Disney films.10. Jules Verne (1828-1905) was a French writer and a pioneer of the science fiction genre. His most famous books are Journey to the Center of the Earth, Twenty Thousand Leagues Under the Sea, and Around the World in Eighty Days.Verne was the oldest of the familys five children; he spent his early years at home with his parents, on a nearby island in the Loire River. This isolated setting helped to strengthen both his imagination and the bond between him and his younger brother Paul. Vernes fascination with adventure asserted itself at an early age, inspiring him at one point to stow away on a ship bound for the Orient. His voyage was cut short, however, as he found his father waiting for him at the next port.About 1848, in conjunction with Michel Carre, he began writing librettos for operettas. For some years his attentions were divided between the theater and work, but some travelers stories which he wrote seem to have revealed to him the true direction of his talent: the telling of delightfully extravagant voyages and adventures to which cleverly prepared scientific and geographical details lent an air of verisimilitude.When Vernes father discovered that his son was writing rather than studying the law, he promptly withdrew his financial support. Consequently, the writer was forced to support himself with the income from his work. During this period, he met the writers Alexandre Dumas and Victor Hugo, who offered him some advice on his writing.It was during this period that Verne met and married Honorine Morel, a widow with two daughters. At his fathers urging, Verne took a job as a stockbroker, though with his wifes encouragement he continued to write. Vernes situation improved when he met Paul Hetzel, a publisher specializing in books for young people. Hetzel read a draft of Vernes story about the balloon exploration of Africa, which had been rejected by other publishers on the ground that it was too scientific. With Hetzels help, Verne rewrote the story and in 1862 it was published as Cinq semaines en ballon (Five Weeks in a Balloon).The story was an enormous success, and was republished in a number of languages. Verne became wealthy and famous. From that point on, and for nearly a quarter of a century, scarcely a year passed in which Hetzel did not publish one or more of his stories.11. The Louvre art museum is the most famous French museum of art located in Paris and has many important paintings, including the Mona Lisa.12. Minnie Mouse is a cartoon character, a female mouse who is the partner of Mickey Mouse.13. Mona Lisa, painted by Leonardo da Vinci, is perhaps the most famous painting in the world, going so far as to be iconic of painting, art, and even visual images in general. No other work of art is so romanticized, celebrated, or reproduced. The work, which was accomplished between 1503 and 1506, measures 77 53 cm and is an oil painting on wood. The identity of the lady in the painting is not known for certain, except that she was a wealthy Florentine.Although it is definitely difficult to view the painting critically and ignore all the mythology behind it, it does display a technical mastery that more or less unquestionably seats it amongst Leonardos masterworks.The compelling nature of the image has been the subject of discussion. In general, it can be stated that the vividness and ambiguity of the facial expression is due to Leonardos use of sfumato (a term coined by Leonardo da Vinci to refer to a painting technique which overlays translucent layers of color to create perceptions of depth, volume and form), blurring the most expressive portions of the face (the corners of the eyes and mouth) to give the picture greater mystery. Indeed, the eyes appear to follow the viewer around the room, and the enigmatic smile is the pictures most famous feature, giving us the expression, a Mona Lisa smile.The painting was also one of the first portraits to depict the sitter before an imaginary landscape. One interesting feature of the landscape is that it is uneven. The landscape to the left of the figure is noticeably lower than that to the right of her. This has led some critics to suggest that it was added later.The painting has been restored numerous times. Unfortunately, several details have been lost in the process, including Lisas eyebrows and (possibly) a pearl necklace she was wearing.III. Text Structure AnalysisFor the last unit, we had “from specific details to a general statement”, but for this unit we have the opposite: a general statement supported by details. We find the general statement in Paragraph 13: The Disney organization responds to the question of cultural clash. Right after the statement, the writer offers details to show how the Disney organization responds to the question of cultural clash.This article looks into the cultural problems faced by the Euro Disneyland. Different people and different organizations have different responses to Euro Disney. Would Euro Disney be a pleasant blend of cultures or a painful clash?The article can be broadly divided into three main parts. The first part is about a law case reflecting the cultural clash the Disney organization faces. The second part is a transitional paragraph which links the first part with the third. The third part is about the responses to Euro Disney from the French government, from the French intellectuals and kids and from the Disney organization.The first part consists of seven short paragraphs, from Paragraph 1 to Paragraph 7. This part deals with a lawsuit, which reflects the cultural clash about Euro Disney. Paragraphs 1 to 5 deal with specific details that lead to a lawsuit. Paragraph 6 is a conclusion saying that this is an illustration of the delicate cultural issues the company faces. Paragraph 7 presents the response taken by the company. This part is just like a lead-in of the whole article, which reveals that there exists a cultural clash about Euro Disney.The second part is one paragraph only, Paragraph 8. This paragraph links the first part with the third part. Following the cultural clash mentioned in the above 7 paragraphs, the transitional paragraph asks what people think of Euro Disney.The third part is made up of 10 paragraphs, from Paragraph 9 to Paragraph 18. This is the major part of the passage, which deals with the different responses to or concerns about Euro Disney.Paragraph 9 to 11 present the attitude of the French government concerning Euro Disney. Paragraph 9 tells us that the French government has been more concerned about Euro Disneys economic effect rather than the cultural clashes. Paragraphs 10 and 11 are details about what the government has done concerning the project.Paragraph 12 is about the responses from ordinary people. The French intellectuals have been critical about the project whereas the kids will probably never notice anything about the cultural clashes.Paragraphs 13 to 16 focus on the response from the Disney organization. On the one hand it is making efforts to make the park more European, and on the other hand it is trying not to carry the efforts too far. Paragraphs 13 to 14 are about the efforts to make Euro Disneyland primarily a European experience. Paragraphs 15 and 16 are about the Disney organizations efforts to reserve in Euro Disneyland some American characteristics.Paragraphs 17 to 18 are about the major concern of the Disney organization over whether Euro Disney would be a commercial success. The paragraphs present the expectations that Euro Disney would turn out to be a success with its convenient communications.IV. Structured WritingA General Statement Supported by DetailsThis article looks into the cultural problems faced by the Euro Disneyland. Different people and different organizations have different responses to Euro Disney. Would Euro Disney be a pleasant blend of cultures or a painful clash?The article can be broadly divided into three main parts. The first part is about a law case reflecting the cultural clash the Disney organization faces. The second part is a transitional paragraph which links the first part with the third. The third part is about the responses to Euro Disney from the French government, from the French intellectuals and kids and from the Disney organization.I