飘柔产品介绍ppt课件

,Member:钟珊黄丽端黄艳媚钟伟延,1,2,BriefIntroduction,4Ps,TargetCustomer,Content,3,LOGO,调研方法,BriefIntroduction,.,Rejoicehasbeenthetop-sellinghaircarebrandinChinaforover20years.,Knownastheexpertinsmoothness,RejoicehasgainedhighrecognitionbyChineseconsumers.,4,调研方法,RejoicebelievesthatsmoothhairisthekeytoconfidenceforChinesewomen,sothebrandconstantlyprovidesconsumerswithbest-in-classproductsthatdeliverit.,5,4Ps,Promotion,Price,Place,Product,6,ProductSeries,FamilyCare,Essence,ChineseHerbalEssence,7,Hairtexture,Customers,Dryhair,Neutralhair,Greasyhair,8,Essence,Plantessence:in-depthmoisture,Collagen,moistencareandgetridofscurf,Fruitsessence:Dryproof,Ginseng:nourish,RedHotOilCareRejoice,9,ProductSeries,FamilyCare,Essence,ChineseHerbalEssence,10,FamilyCare,Orchid:smoothandretainmoisture,Tea:smoothanddandruff,Greentea:oilhair,Aloe:antipruriticeffectandMoisturize,Almond:nourishandsmooth,Orchid:refreshinganddandruff,11,ProductSeries,FamilyCare,EssenceCare,ChineseHerbalEssence,12,Herb,Shouwu,Herbalessence:treattrichomadesis,Saponin:getridofscurfandstopitch,13,4Ps,Promotion,Price,Place,Product,14,Price,15,4Ps,Promotion,Price,Place,Product,16,Place,RejoiceproductsaremanufacturedinandsoldinUnitedStates,China,Taiwan,HongKong,Thailandansoon.,17,4Ps,Promotion,Price,Place,Product,4Ps,18,Promotion,Thesameproductwithdifferentspecifications,Thesamelinewithdifferentpacking,Packing,Thesamebrandwithdifferentproducts（buyonegiveothers),19,TargetCustumer,建议总结,Proposals,Themiddle-aged,Family,lowConsumptionCrowd,Female&Male:above18yearsold,20,MarketingCompare,Marketingintrinsicpermeability&marketshares,IntrinsicPermeability,MarketShares,Rejoice,Pantene,Slek,Hazline,Sasson,Lux,Sifone,S-DEW,Others,渗透率,占有率（市场份额）,Head&Shoulder,市场渗透率指的是在被调查的对象中，一个品牌的产品，使用者的比例。,市场占有率是有时间和单位限制的，也就是在某一时间段：年、季度、月度，一个品牌产品的销售额在所有这个品类产品中的份额。,21,Sourse,Fromfriends,Ads,trial,Others,22,StarsEffect,蒋勤勤,曾恺玹,江语晨,黄晓明,SpringBudsProgram,Since1997,RejoicehasbegantosupportChildrenandTeenagersFundChinatohelpgirlsreturntoschoolintheSpringBudPlan,sponsored30girlsfrompoverty-strickenareas:Shaanxi,Gansu,Ningxiaandother12provinces.Rejoicehasdonated500,000RMBforallofthecostsandheldsomeactivitiesfortheSpringBudgirlstobroadentheirviewandwidenedtheirsphereofknowledge,encouragingthemtofacedifficultiesandchallen