Embracing an Age of Self-Determination（英文版）(ppt 92页).PPT

BrandOutsideStrategy7:EmbracinganAgeofSelf-Determination,EmersonsBackwithavengeance!Itsscary!Itscool!,G,Self-DeterminationReduxMicropower(fuelcells)Microgrids“VirtualUtilities”Source:TheEconomist(08.2000),ChaosBreeds:TheDawnofTheNewAgeofSelf-Determination!,“Weareinabrawlwithnorules.”PaulAllaire,TheNewGeWayDYB.com,TheGalesofCreativeDestruction+29M=-44M+73M+4M=+4M-0M,TheIndividual,WhiteCollarRevolution!,“Thefundamentalunitoftheneweconomyisnotthecorporation,buttheindividual.Tasksarentassignedandcontrolledthroughastablechainofcommandbutarecarriedoutautonomouslybyindependentcontractorse-lancerswhojointogetherinfluidandtemporarynetworkstosellgoodsandservices.Whenthejobisdone,thenetworkdissolvesanditsmembersbecomeindependentagain,circulatingthroughtheeconomy,seekingthenextassignment.”ThomasMaloneandRobertLaubacher,DISTINCTOREXTINCT!“Ifthereisnothingveryspecialaboutyourwork,nomatterhowhardyouapplyyourself,youwontgetnoticedandthatincreasinglymeansyouwontgetpaidmuch,either.”MichaelGoldhaber,Wired,“Youmustrealizethathowyouinvestyourhumancapitalmattersasmuchashowyouinvestyourfinancialcapital.Itsrateofreturndeterminesyourfutureoptions.Takeajobforwhatitteachesyou,notforwhatitpays.Insteadofapotentialemployerasking,Wheredoyouseeyourselfin5years?youllask,IfIinvestmymentalassetswithyoufor5years,howmuchwilltheyappreciate?Howmuchwillmyportfolioofcareeroptionsgrow?”StanDavisnowtheyareauthorities.Arguablythisisthefirsttimetheoldergenerationcanandmustleveragetheyoungergenerationveryearlyintheircareers”EdMichaels,WarforTalent(05.17.00),DudesWithTude“Ourbusinessneedsamassivetransfusionoftalent.Andtalent,Ibelieve,ismostlikelytobefoundamongnon-conformists,dissentersandrebels.”DavidOgilvy,“Diversitydefinesthehealthandwealthofnationsinanewcentury.Mightyisthemongrel.Thehybridiship.Theimpure,themlange,theadulterated,theblemished,therough,theblack-and-blue,themix-and-matchthesepeopleareinheritingtheearth.Mixingisthenewnorm.Mixingtrumpsisolation.Itspawnscreativity,nourishesthehumanspirit,spurseconomicgrowthandempowersnations.”G.PascalZachary,TheGlobalMe:NewCosmopolitansandtheCompetitiveEdge,“Capitalismandtheconditionsforcreatingwealthhavechangedinwaysthatplaytothestrengthsofhybridindividuals,organizationsandnations.Andthosethatwishtoprofitfromchangingeconomicconditionsmustviewhybridityastheirfirstandbestoption.Thisboldclaimwarrantsanexplanation.Theabilitytoapplyknowledgetonewsituationsisthemostvaluedcurrencyintodayseconomy.Highlycreativepeoplearemisfitsonsomelevel.Theytendtoquestionacceptedviewsandconsidercontradictoryones.Thisappreciationdefinesthemongrelmentality.Strangersinstinctivelyquestionthingsthatnativestakeforgranted.Manythingsstrikethemasoddorstupid.”G.PascalZachary,TheGlobalMe,Womenandnew-economymanagement,WomensStuff=NewEconomyMatchImprovskillsRelationship-centricLess“rankconsciousness”SelfdeterminedTrustsensitiveIntuitiveNatural“empowermentfreaks”lessthreatenedbystrongpeopleIntrinsicmotivationExtrinsic,“TAKETHISQUICKQUIZ:Whomanagesmorethingsatonce?Whoputsmoreeffortintotheirappearance?Whousuallytakescareofthedetails?Whofindsiteasiertomeetnewpeople?Whoasksmorequestionsinaconversation?Whoisabetterlistener?Whohasmoreinterestincommunicationskills?Whoismoreinclinedtogetinvolved?Whoencouragesharmonyandagreement?Whohasbetterintuition?Whoworkswithalongertodolist?Whoenjoysarecaptothedaysevents?Whoisbetteratkeepingintouchwithothers?”Source:SellingIsaWomansGame:15PowerfulReasonsWhyWomenCanOutsellMen,NickiJoy1/3rduptonon-povertythresholdMuhammadYunus,BankertothePoor,MBWA,GrameenStyle!“Conventionalbanksasktheirclientstocometotheiroffice.Itsaterrifyingplaceforthepoorandilliterate.TheentireGrameenBanksystemrunsontheprinciplethatpeopleshouldnotcometothebank,thebankshouldgotothepeople.Ifanystaffmemberisseenintheoffice,itshouldbetakenasaviolationoftherulesoftheGrameenBank.ItisessentialthatthosesettingupanewvillageBranchhavenoofficeandnoplacetostay.Thereasonistomakeusasdifferentaspossiblefromgovernmentofficials.,GrameenBank:“BorrowingGroup”Self-formed;5members;OraltestGroupapprovesallloanrequests,butindividualliability(8Groupstoa“Center”),Weeklypayment,1-yearloan(5%toGroupFund;ifonedefaults,nomoreloanstoGroup)Nolegalinstrument1stloanabout$15(housingloanafter3successful1-yearloans;propertytowifesname)Lendtotwo,thensixweekslatertwomore,ChairmanlastProcessaimstoexcludenon-resilientpeople,“TheGrameenloanisnotsimplycash.Itbecomesakindoftickettoself-discoveryandself-exploration.”MuhammadYunus,Self-Determination&Empowerment:DealinginHope,BrandLeadership!“Akeyperhapsthekeytoleadershipistheeffectivecommunicationofastory.”HowardGardnerLeadingMinds:AnAnatomyofLeadership,BrandLeadership:ENTHUSIASMRULES!“Iamadispense