外贸函电书写格式PPT课件

1,EssentialsandFormsofBusinessLetter-writing,商业信函的组成部分和格式,7CofBusinessLetter,1、Courtesy礼貌2、Consideration体谅3、Completeness完整4、Clarity清楚5、Conciseness简洁6、Concreteness具体7、Correctness正确,Abusinessletteriswrittenforthepurposeofrequestingorconveyinginformation,makingarrangementsforbusinessactivitiesordealingwithmattersconcerningbusinessnegotiations.Whatonewritesshouldbefreefromgrammaticalblemishes,andalsofreefromtheslightestpossibilityofbeingmisunderstood.Clarity,concisenessandcourtesyaretheessentialqualitiesofbusinessletters.Moreover,completecontents,correctinformationandlanguage,concreteideasandconsiderationforthecustomersneedsarealsoimportant.Althoughalessconventionalandfriendlierstyleispreferrednowadaysinbusinessletterwriting,itisstillbettertofollowasetstandarddeterminedbycustomasthebusinessworldhasbecomeaccustomedtosuchestablishedpractices.,PartsofaBusinessLetter信件组成部分,EssentialParts必要部分1.Theletterhead信头2.Thedateline日期3.Theinsidenameandaddress收信人名称地址4.Thesalutation称呼5.Thebodyoftheletter信文6.Thecomplimentaryclose结尾敬语7.Thesignature落款,OptionalParts附加部分8.Theattentionline具体收信人9.Thesubjectline事由10.Thereferencenotation案号11.Theenclosure附件12.Thecarboncopynotation抄送13.Thepostscript附言,1.ChinaNationalCereals,OilsandFoodstuffsImp一个地名只大写第一个字母例如：“河南新乡青岛”Xinxiang,HenanXinXiang,HeNan可用缩写:Rd.=Road,Fl.=Floor,Ave=Avenue,中国地名的翻译规范,日期,位置：美式：在信头和收信人名称地址之间英式：通常在收信人名称地址之下均可以齐头，也可以靠右写法：美式：月-日-年英式：日-月-年,美式日期举例,日期,信头,收信人名称地址,英式日期举例,日期,收信人名称地址,称呼,信头,日期写法注意事项,月份最好用文字，如：1.2ndMay,20-2.2May,20-3.September21st,20-4.September21,20-5.25Aug.20-6.Oct.10,20-避免月份用数字，如11/12/20-,主意标点符号！,称呼,位置：必须齐头正规场合下常用：对男士：DearSir,或DearSirs,或Gentlemen:对女士：DearMadam,或DearMesdames,建议使用：DearMr.Johnson,或DearJack,词首字母全大写，用逗号或不用标点符号,Gentlemen后用冒号,结尾敬语,位置：齐头式靠左对齐，缩格式偏右正规场合下常用：1.Yoursfaithfully,2.Yourstruly,3.Faithfullyyours,4.Trulyyours,建议使用：Yourssincerely,或Sincerelyyours,第二个单词小写，结尾用逗号或不用标点符号,称呼与结尾敬语的对应关系,建议使用,落款,结尾敬语,手写签名,打印签名,职务,公司名称,具体收信人,位置：1.收信人名称地址之下2.齐头式靠左，缩格式居中3.要加下划线表示的是承办本信件的具体个人或部门1.Attention:Mr.H.A.Donnan,ExportManager2.AttentionofMr.Cave3.TotheattentionofMr.LiuMing4.ATTN:Mr.Iverson,事由,位置：1.称呼和正文之间2.齐头式靠左，缩格式居中3.要加下划线表示的是该信函的主题1.Re:YourOrderNo.4632.Subject:SHEEPWOOL3.ContractNo.8904,附件,位置：落款之下，左对齐说明该信件有附件1.Enclosure2.Enc.3.Encl.AsStated4.Enclosure:Brochure,抄送,位置：附件之下，左对齐表示该信件同时抄送给他人1.明抄：ccMarketingDepartment2.暗抄：bccMr.Simpson,Carboncopy,收信人知道被抄送,Blindcarboncopy,收信人不知道被抄送，只出现在发给被抄送人的信件里,31,EnvelopeAddressing,信封格式,写信人在上，收信人在下,信封格式不一,根据收信人名称地址的写法通常分两种格式：缩格式：收信人名称地址逐行右缩齐头式：收信人名称地址左端对齐,缩格式举例,收信人名称地址：逐行右缩,写信人名称地址,齐头式举例,写信人名称地址,收信人名称地址：左端对齐,邮寄方式,ViaAirMail(ByAirmail,orParAvion)航空Registered挂号ParcelPost邮包Express快递SamplesPost样品,捎交,Mr.CharlesWoodKindnessofMr.J.W.Smith由Mr.J.W.Smith捎交给Mr.CharlesWood,转交,最终收信人,转交人,转交人地址,38,LayoutofE-mails,电子邮件格式,外发的邮件,收件人,被抄送人,被暗抄人,事由,主体部分,添加附件处,接收的邮件,主体部分,发件人,收件人,被抄送人,事由,日期,附件,Exercises,1Arrangethefollowinginformationinaproperformastheyshouldbesetoutinaletter.Sendersname:BeijingITTHardwareProductsImp&ExpCorp.Sendersaddress:82DongAnMenStreetSenderstelephonenumber:86endersemail:davy_qiDate:April25,20-Receiversname:CompaqComputersReceiversaddress:20555SH249,HoustonTX77070,USAAttentionofMarketingDepartmentIISalutation:DearSirsSubject:KeyBoardsThemessage:Thanksforyourofferfor“Compaq”BrandKeyBoards.Wefeelregretfulthatourbuyersfindyourpricealittlehigh.Ifa10%reductioncanbe