湖北省中考英语 阅读理解提高训练13（通用）

阅读理解提高训练13 AIn the 20th century, advertising has become very popular. Why is it so popular? Because it has been proved that repeated advertising can increase product sales and make the price of products lower. Advertisements can be made in many ways. People in the U.S.A. and Europe use them to advertise all kinds of products, services and other things as well. People use large boards, signs inside or outside shops and cinemas, printed mails or gifts to make advertisements. Besides, balloons and aeroplanes are also used. An advertisement, however, should be properly designed to avoid waste. How is an advertisement made? An advertising firm (公司) selected a company designs and makes the advertisement by studying the information about customers and products. The designers put forward their different plans with pictures or photos. When the advertisement is ready, it is tested in a place to see whether it can make the product popular with customers or not. If it does, it will be used all over the country. Otherwise it should be designed until it is accepted by customers and market by finding out the reason for the failure.()1. The reason for which advertising is popular is that _.A. it can make the price of products higher B. it can increase products sales C. it can make the products have better quality. D. it can lower the cost of products()2. How many ways of advertising are mentioned(提到) in the second paragraph?A.Six B.Eight C.Two D.Four()3. People in the USA use advertisements to advertise_.A. products only B. services only C. products and services only D. products, services and other things as well()4. The steps of making advertisements include the following except _A. the designers put forward their plans B. the advertising company studies information about customers and products C. the advertisements are tested D. the advertisements are sold to companies()5. If the advertisement can make a product popular with customers, it proves that _.A. the advertisement is a failure B. the advertisement is a success C.the advertisement will be redesigned D.the advertisement will not be accepted 1. B 此题为细节题。Because it has been proved that repeated advertising can increase product sales and make the price of products lower. 已经被证实，反复广告能增加产品销量，降低产品价格。2. A 此题为细节题。 large boards大公告牌，signs inside or outside shops and cinemas,商店，电影院内外标牌，printed mails or gifts 印制的信件或礼物，balloons气球， aeroplanes直升飞机。3. D 此题为细节题。People in the U.S.A. and Europe use them to advertise all kinds of products, services and other things as well. 美国人，欧洲人用他们宣传各种产品，服务和其他东西。4. D 此题为细节题。除了D，其余三个都有5. B 此题为推断题。If it does, it will be used all over the country.如果成功，这个广告将会在全国推广。 所以广告成功了。 B Newspapers are very important in our daily life. Many people begin their day by reading the paper. In this way they learn what is going on in the world. Sometimes, however, they dont have the time to read the news carefully and must be pleased with a quick look at the front page. At other times they may be in such a hurry that they have time only to have a quick look at the headlines(标题). There are newspapers to please every reader. In big cities there are many types with several different editions(版面) every day. In small towns there are fewer newspapers and perhaps only one edition each day. In some places the paper is printed weekly. Most papers have several editions, especially on Sunday when the edition is larger than usual. There are, besides the front page with the most important news, the sports news, the amusements page, a business page, and so on.( )1. People read newspaper to _. A. learn about the most important news B. learn about everything they want C. be pleased D. get some information ( )2. Reading the headlines, people can know _. A. what the passages are about B. the newspapers C. about amusements D. about sports ( )3. In big cities newspapers are usually printed _. A. every day B. every week C. every month D. every year ( )4. Most papers have _ on Sundays than usual. A. more types B. more pages C. less types D. less pages ( )5. If you want to see a film, youd better read _ in a newspaper. A. the business page B. the front page C. the sports page D. the amusements page 1. D 此题为细节题。 In this way they learn what is going on in the world.通过这种方式，他们知道世界上发生了什么。 2. A 此题为细节题。At other times they may be in such a hurry that they have time only to have a quick look at the headlines(标题). 有时，他们只有快速看一下标题的时间。看了标题，可以了解整篇新闻的大概。3. A 此题为