新编商务英语精读第2册课件4.ppt

unit04,TeachingAim,ReadingI,ReadingII,ExtendedActivities,TeachingAim,TeachingAim,Unit4ConsumerSatisfaction,1.CognitiveInformation（认知信息）:ConsumerSatisfaction2.LanguageFocus（内容重点）KeyWords:.bargain,trick,extort,silly,innocent,novelty,whereupon,rush,breathtaking,impertinence,plead,outrage,sane,trifle,extravagant,loo,sticky;.persuade,rational,checkout,counter,thought-out,vulnerable,economy,dependability,convenience,rock（music）,nutritious,package,intelligent,TeachingAim,TeachingAim,Unit4ConsumerSatisfaction,Phrases:.tostartwith,mightaswell,forthesakeof,inonesdefense,asthough,foroneslifetime,pileup,fallfor,servesb.right,allthesame;.atothertimes,forpleasureWordStudy:accuse,offer,resist,fade,prohibitUsefulStructures:Ifeelcertainthat.Itwillsellwell.eventhough.doagoodjobGrammar:SubjunctiveMoodofVerbs（1）,TeachingAim,TeachingAim,Unit4ConsumerSatisfaction,3.CommunicativeSkills（交际技能）Expressions:Expressionsof“Complaining”PracticalReading:AdvertisementsofBargains4.LexicalKnowledge（词汇学知识）:Suffixes:able/ible,al,ant/ent,ary/ory,an/ian,ReadingI,ReadingI,Unit4ConsumerSatisfaction,BackgroundInformation,Pre-reading,Text,NewWordsandExpressions,Exercises,Post-reading,Pre-reading,Pre-reading,Unit4ConsumerSatisfaction,Pre-readingI,Pre-readingII,1ExerciseI,Pre-readingI,Unit4ConsumerSatisfaction,Brainstorming:Whatdoestheword“bargain”meantoyou?Workwithyourpartnerandfindthepossibledefinitionsofthiswordandwritethemdownhere.,somethingoffered,soldorboughtcheap,anopportunitynottobemissedtobuysomethingatapricelowerthanusual,atricktomakeyoubuysomethingthatyoudontreallyneed,tonegotiateoverthetermsofanagreementorcontract,tonegotiatewiththesellerforthepurposeofbringingthepricedown,1ExerciseI,Pre-readingI,Unit4ConsumerSatisfaction,Workwithyourpartnerandwriteoutwordsaboutplaceswherepeoplegoforbargains.,discountstore,garagesale现场旧货出售chainstore连锁商店five-and-ten-centstore/dimestore廉价商店grocerystore杂货店e-businessintheInternet网上交易supermarket超级市场auctionmarket拍卖市场skymarket露天市场fleamarket跳蚤市场（旧货和廉价商品市场）nightmarket夜市publicproducemarket农产品零售市场streetmarket路摊secondhandmarket旧货市场,1ExerciseII,Pre-readingII,Unit4ConsumerSatisfaction,Pairwork:Discusswithyourpartnerthefollowingquestions.,1.Doyouoftenbargainwithshopassistantswhenyoubuythings?2.Doyouoftenlookaroundtheshopsforbargains?3.Whereorwhenareyoumostlikelytofindabargain?4.Haveyoueverboughtanythingthatyoudidntneedjustbecauseyouthoughtitwasabargain?5.Whatwasthebestbargainyouhavefound?Describeittoyourclassmates.,1-Text-1,Text,Unit4ConsumerSatisfaction,BargainsGeorgeMikes,1-Text-2,Text,Unit4ConsumerSatisfaction,1-Text-3,Text,Unit4ConsumerSatisfaction,1-Text-4,Text,Unit4ConsumerSatisfaction,1-Text-5,Text,Unit4ConsumerSatisfaction,1-Text-6,Text,Unit4ConsumerSatisfaction,1-Text-7,Text,Unit4ConsumerSatisfaction,BackgroundInformation,BackgroundInformation,Unit4ConsumerSatisfaction,1.DefinitionofconsumersatisfactionConsumersatisfactionisabusinesstermusedtocapturetheideaofmeasuringhowsatisfiedanenterprisesconsumersarewiththeorganizationseffortsinamarketplace.Everyorganizationhasconsumersofsomekind.Theorganizationprovidesproducts（goodsand/orservices）ofsomekindtoitsconsumersthroughthemechanismofamarketplace.Theproductstheorganizationprovidesaresubjecttocompetitionwhetherbysimilarproductsorbysubstitutionproducts.Thereasonanorganizationisinterestedinthesatisfactionofitsconsumersisbecauseconsumerspurchasetheorganizationsproducts.Theorganizationisinterestedinretainingitsexistingconsumersandincreasingthenumberofitsconsumers.Consumersatisfactionisanambiguous,BackgroundInformation,BackgroundInformation,Unit4ConsumerSatisfaction,andabstractconceptandtheactualmanifestationofthestateofsatisfactionwillvaryfrompersontoperson.Thestateofsatisfactiondependsonanumberofbothpsychologicalandphysicalvariables.Thelevelofsatisfactioncanalsovarydependingonotheroptionstheconsumermayhaveandotherproductsagainstwhichtheconsumercancomparetheorganizationsproducts.Becausesatisfactionisbasicallyapsychologicalstate,itisdifficulttomeasurequantitatively.Inotherwords,therearenounitsofsatisfactionthathavebeendefined.Theusualmeasuresofconsumersatisfactioninvolveasurveyinstrumentwithasetofstatementsusingascale.Theconsumerisaskedtoevaluateeachstatementandthenselectfromascalehowmuchtheconsumeragreesordisagreeswiththestatement.,BackgroundInformation,BackgroundInformation,Unit4ConsumerSatisfaction,2.BenefitsofconsumersatisfactionConsumersatisfactionhasapositiveinfluenceontheconsumer:theperceptionoftheriskthatprecededthepurchasedisappears;theconsumersself-conceptmightimprovebecausethepurchasewasaccomplishedsuccessfully;andpositiveinformationisfrequentlyspontaneouslycommunicatedtootherconsumers.Ifaconsumerissatisfiedwithaproduct,heorshewouldinfuturebuythatparticularproductmoreconfidently.Brandloyaltymightdevelopasaresult.Thebenefitofconsumersatisfactiontoenterprisesisthattheyhavemanagedtoprovideproductstothemarketthatsatisfytheneedsofconsumers.Thiscouldinturnensurethecontinuedexistenceandgrowthoftheenterprise,particularlyiftheconsumeris,BackgroundInformation,BackgroundInformation,Unit4ConsumerSatisfaction,satisfiedtosuchanextentthatheorshesharestheexperiencewithotherconsumers.Therefore,asuccessfulpurchaseisnotonlybeneficialtotheconsumers,butalsototheotherpartiesinvolved（theretailerandtheproducerthatcouldberepresentedbyabrandoratradename）.3.FactorsinfluencingconsumersatisfactionConsumersatisfactionissometimesdefinedasaconsumersevaluationoftheactualperformanceofapurchase（productorservice）intermsofpre-formulatedobjectivesandexpectations.Consumersatisfactioncomeswhenapurchaseisevaluatedinthecourseofitsuseandtheconsumerconcludesthatitmeetsorexceedshisorherinitialexpectations.Theinteractionbetweenexpectationofaproductandtheeventualperformanceoftheproduct,BackgroundInformation,BackgroundInformation,Unit4ConsumerSatisfaction,thereforeleadstoeitherconsumersatisfactionorconsumerdissatisfaction.Apartfromthefactthatindividualcharacteristicsofconsumers（suchasage,levelofeducation,financialstatus）andpersonalitydifferenceshaveaninfluenceontheexperienceofconsumersatisfactionandtheintensityoftheexperiencesubsequenttoapurchase,consumersatisfactionassuchiscomplexanddifficulttopredict.Itwasspeculatedthatconsumersatisfactionisinfluencedby：theproductfeatures,takingdueaccountofpreviousexperience,brand-nameperceptionsandsymbolicelements;thecontextofthepurchase,whichincludestheinfluenceofsalespeopleandsocialreferences;individualcharacteristicsthatentailpersuadabilityandperceptualdistortion.,BackgroundInformation,BackgroundInformation,Unit4ConsumerSatisfaction,4.SignsandsymptomsofcompulsiveshoppingAtitsworst,compulsiveshoppingcanthreatenmarriages,destroyafamilyscreditratingandjeopardizeitsfinancialfuture.Togaugeyourshoppinghabit,gooverthefollowinglistofsignsandsymptomsofcompulsiveshopping.Experiencingfourormoreofthesesituationscanindicateaproblemwithshoppingandspending.Shoppingorspendingmoneyasaresultofbeingdisappointed,angryorscared.Spendinghabitsthatcauseemotionaldistressorchaosinoneslife.Arguingwithothersregardingshoppingorspendinghabits.Feelinglostwithoutcreditcards.,BackgroundInformation,BackgroundInformation,Unit4ConsumerSatisfaction,Buyingitemsoncreditthatwouldnotbeboughtwithcash.Feelingarushofeuphoriaandanxietyatthesametimewhenspendingmoney.Feelingthatspendingorshoppingisarecklessorforbiddenact.Feelingguilty,ashamed,embarrassedorconfusedaftershoppingorspendingmoney.Havingmanypurchasesthatareneverused.Lyingtoothersaboutwhatwasboughtorhowmuchmoneywasspent.,NewWordsandExpressions,NewWordsandExpressions,Unit4ConsumerSatisfaction,NewwordsandExpressions,Notes,LanguageandCultureFocus,NewwordsandExpressions,NewwordsandExpressions,Unit4ConsumerSatisfaction,1.extortv.toobtain(sth.)byforceorthreats(fromsb.)勒索2.innocenta.simple-minded头脑简单的3.boardn.agroupofdirectorselectedbytheshareholderstorunacompany董事会4.decenta.fair公平的5.noveltyn.newandunusualthing新奇事物6.fadev.tocausetolosecolor,freshness褪色7.whereuponconj.asaresultofwhich因此,NewwordsandExpressions,NewwordsandExpressions,Unit4ConsumerSatisfaction,8.breathtakinga.verysurprisingorshocking令人吃惊的9.impertinencen.notbeingappropriate不适当10.pensionern.apersonwhoisreceivinganamountofmoneypaidregularlybyagovernmentoracompanybecauseofoldage领取养老金者11.accusev.tochargesb.withdoingwrong,acrimeetc.指控12.pleadv.toansweracharge,sayingwhetheroneisguiltyornot认(罪)e.g.pleadguilty13.outragev.tomakesomebodyextremelyangryorupset激怒14.defensen.theactofprotectingsomeoneagainstattack辩护,NewwordsandExpressions,NewwordsandExpressions,Unit4ConsumerSatisfaction,15.circulara.round圆的16.sawn.atoolwitharowofteethontheedgeforcuttinghardmaterials锯17.seeminglyad.apparently似乎18.sanea.healthyinmind心智健全的19.persiana.ofPersia(NowcalledIran)波斯的20.triflea.asmallamount;alittle少量；有点21.extravaganta.wastefulofmoney奢侈的22.chopn.asmallpieceofmeatonabone排骨23.tremendousa.verygreatinsize,amountordegree巨大的,NewwordsandExpressions,NewwordsandExpressions,Unit4ConsumerSatisfaction,24.loon.lavatory盥洗室25.pilev.tomakeanumberofthingslyingoneuponanother堆26.questn.anattempttofindsomething探寻27.stickya.joiningwithglueorpaste粘性的28.prohibitv.toforbidbylaworrule禁止,NewwordsandExpressions,NewwordsandExpressions,Unit4ConsumerSatisfaction,1.tostartwithatthebeginning;initially首先；起初2.mightmayaswellthereisnoreasonwhy(one)shouldnt(dosth.)还是(做)的好3.forthesakeofforthegoodoradvantageof为的缘故4.inonesdefensetoprotectsomebodyagainstattack为辩护5.asthoughasif似乎6.foroneslifetimeforthetimeduringwhichoneisalive一生7.pileuptocausetoformintoamassorlargequantity堆积8.servesb.righttobeagoodpunishmentforsomebody活该9.allthesameinspiteofthis尽管如此10.fallfortobetrickedintobelievingsomethingthatisnottrue上的当,Notes,Notes,Unit4ConsumerSatisfaction,1.GorgeMikes:aHungarianwriterwholivedinBritain.ThepassageisfromhisworkHowtobepoor.2.takesthefollowinglines:doesthingsinthewaysmentionedbelow3.theattractionofthenoveltysoonfades:Soon,peoplelosetheirinterestinthisnewcheapproductandnolongerhavetheenthusiasmtobuyit.4.Onemightaswellbuyitapennycheaper:Thereisnogoodreasonwhyoneshouldnotbuyitapennycheaper.e.g.Thereisnothingworthwatchingonthetelevision,sowemightaswellgotobed.5.pengo:thebasicmonetaryunitofHungary.6.shilling:Britishmonetaryunitusedtill1971.Ashillingisequalto12pence,120poundintheoldEnglishmonetarysystem.Aftertheadoptionofthenewsystemin1971,thisunitisnolongerused.,Notes,Notes,Unit4ConsumerSatisfaction,7.ashillinghere.ashillingthere:Moneygotbitbybitwillgraduallyaccumulateandbecomeaconsiderableamount.8.thenewEnglishmonetarysystem:asystemthathasbeenusedsince1971inwhich,vided:onconditionthat;ifandonlyif.(只要)10.roller-skate:aframewith4wheelsforfittingunderashoeorashoewithwheelsfixedonitforusingonanysmoothsurfaceinthewaythatordinaryskatesareusedonice.(旱冰鞋)11.hasbeenatrifleextravagant:haswastedquiteasumofmoneyonsomethingthatisunnecessaryinonesdailylife.Here“atrifle”means“alittle”.12.Itwillneveroccurtoherthat.:Shewillneverrealizeorthinkofthat.13.shecouldmakealivingoutofit:.shecouldsaveaconsiderablesumofmoneywhichwillbequiteenoughtocoverherdailyexpenses.,Notes,Notes,Unit4ConsumerSatisfaction,14.(theirguests)wouldfeelratherstrangewhenevertheywereofferedsugartoputintothecoffee:Peopleusuallyputlumpsofsugarintocoffeeandtearatherthangranulatedsugar(砂糖).Thatiswhytheirguestswouldfeelstrangewhentheywereofferedsugartoputintothecoffee.However,toaddgranulatedsugartocoffeeisacommonpracticeintheUS.15.fallforthistrick:arecheatedbythecleveractwhichmakessomeonebelievesomethingthatisnottrue.,bargain,LanguageandCultureFocus,Unit4ConsumerSatisfaction,1.bargain1）n.somethingboughtcheaplyorforlessthanitsusualprice.便宜货；廉价货e.g.ImightbuyaTV,ifIcanfindabargaininthesales.Theshoesareabargainat22.2）n.anagreement.协议；交易相关搭配make/strikeabargain：达成协议e.g.WehavemadeabargainthathelldotheshoppingandIllcook.driveahardbargain:达成非常有利于自己的协议e.g.Heisdeterminedtodriveahardbargain.,Lang,LanguageandCultureFocus,Unit4ConsumerSatisfaction,keeponessideofthebargain:履行协议e.g.Managementandunionshavestruckabargainoverwageincreases.）vi.todiscusstheconditionsofasale,agreement,etc.讲价钱；讨价还价e.g.Theworkerbargainedforbetterpay.相关词bargainingn.讨价还价e.g.The4%payrisewastheresultofsomehardbargaining.,trick,LanguageandCultureFocus,Unit4ConsumerSatisfaction,2.trick）n.somethingonedoesinordertodeceivesomeoneelse.骗局；花招；诡计e.g.Hepretendedtobeill,butitwasjustatrick.相关搭配dirty/mean/rottentrick:下流的/无耻的/卑鄙的诡计）n.somethingonedoestosurprisesomeoneelseormakeotherpeoplelaugh.恶作剧相关搭配playatrickonsb.:捉弄某人e.g.Thegirlswerealwaysplayingtricksontheirteachers.,Language,LanguageandCultureFocus,Unit4ConsumerSatisfaction,）n.acleverwayofdoingsomethingthatworksverywell.诀窍；技巧e.g.Thetrickistobendyourkneesasyoucatchtheball.Asalesmanshouldknowallthetricksofthetrade.）vt.todeceivesomeoneinordertogetsomethingfromthemortomakethemdosomething.欺骗；诱骗；哄骗相关搭配odoingsth.e.g.Clientsweretrickedintobelievingtheirmoneywasbeinginvested.tricksb.outofe.g.Thecompanywastreatedoutof2million.相关词trickyadj.困难的；复杂的；棘手的e.g.Ifoundmyselfinaverytrickysituation.Findingtheelectricalfaultisreallytricky.,extort,LanguageandCultureFocus,Unit4ConsumerSatisfaction,3.extort:vt.toillegallyforcesomeonetogiveonemoneybythreateningthem.敲诈；勒索相关搭配extortsth.from/outofsb.勒索；强抢e.g.Landlordstriedtocovertheirlossesbyextortinghighrentsfromtenants.相关词extortionn.敲诈；勒索e.g.Hefaceschargesofkidnappingandextortion.他面临诱拐和敲诈的指控。,innocent,LanguageandCultureFocus,Unit4ConsumerSatisfaction,4.innocent）adj.nothavingmuchexperienceoflife,sothatoneiseasilydeceived;naive.天真无邪的；涉世不深的e.g.Hessoinnocentthatanyonecantakeadvantageofhim.2）adj.notguiltyofacrime.无罪的e.g.NobodywouldbelievethatIwasinnocent.Heisinnocentofmurder.相关搭配innocentvictims/bystanders/people：无辜的受害者/旁观者/人们相关词innocencen.清白无罪；单纯；天真e.g.Canyouproveyourinnocence?Inourinnocencewebelievedeverythingweweretold.,Ifeelcertainthat,LanguageandCultureFocus,Unit4ConsumerSatisfaction,5.Ifeelcertainthat.:Ifeelconfidentandsure,withoutanydoubtsthat.e.g.ImabsolutelycertainthatIleftthekeysinthekitchen.IfeltcertainthatIdpassedthetest.比较Itiscertainthat:ifsomethingiscertain,itwilldefinitelyhappenorisdefinitelytrue.e.g.ItnowseemscertainthattherewillbeanelectioninMay.Itsnotcertainwherehelived.Itisbynomeanscertainthatthedealwillbeaccepted.,Itwillsellwell,LanguageandCultureFocus,Unit4ConsumerSatisfaction,6.Itwillsellwell:Itwillbeboughtbyalotofpeople.“Sell”,followedby“well”or“badly”,canbeusedintheactiveformwithpassivemeaning“besoldwellorbadly”.e.g.Anti-agecreamsalwayssellwell.Docertainproductsandservicessellwell?Hewasproducingbootsthatsoldwellbutdidnotwearwell.Theyearbeganwith1,400ownlabelitemsandfinishedwithnearly1,900allsellingwell.,tostartwith,LanguageandCultureFocus,Unit4ConsumerSatisfaction,7.tostartwith1）usedtotalkaboutthebeginningofasituation,esp.whenitchangeslater.起初；开始时e.g.Ifeltnervoustostartwith,butsoonbegantorelax.2）firstofall.首先；第一e.g.Werenotgoingonholidaythisyear;tostartwithwehaventgotthemoneyandthentheresstillalotweneedtodoonthehouse.,novelty,LanguageandCultureFocus,Unit4ConsumerSatisfaction,8.novelty1）n.thequalityofbeingnew,unusual,andinteresting.新颖；新奇性e.g.Iwasintriguedbythenoveltyofhisidea.IenjoyedlivinginParisatfirstbutthenoveltysoonworeoff.2）n.somethingnewandunusualwhichattractspeoplesattentionandinterest.新奇的事物e.g.Carswerestillsomethingofanoveltyatthebeginningoflastcentury.相关词noveladj.新颖的；新奇的e.g.ThatsanovelideaopeninganEnglishrestaurantinFrance.,osth,LanguageandCultureFocus,Unit4ConsumerSatisfaction,9.osth.:tochangefromonethingintoanother.（usu.bymagic）e.g.Inaflashtheyturnthesofaintoabed.Thewitchhadturnedthemallintostone.,whereupon,LanguageandCultureFocus,Unit4ConsumerSatisfaction,10.whereupon:conj.usedwhensomethingimmediatelyaftersomethingelse,orasaresultofsomethinghappens.马上；于是e.g.Mollybannedherfromthediningroom,whereuponBridgetburstintotears.Itoldhershelookedfat,whereuponshethrewtheentirecontentsofasaucepanatmeandburstintotears.,rushtodosth,LanguageandCultureFocus,Unit4ConsumerSatisfaction,11.rushtodosth.:todosomethingveryquicklyandwithoutdelay.匆匆做（某事）e.g.Irushedtopackmysuitcasebeforeshecameback.Weshouldntrushtoblamethem.,.breathtakingimpertinence,LanguageandCultureFocus,Unit4ConsumerSatisfaction,12.breathtakingimpertinence:Althoughtheone-pennyreductionofthepricemaywellbeconsideredtobeaninsult,itproducesgreatexcitementtobuyersandencouragesthemtobuyit.,breathtaking,LanguageandCultureFocus,Unit4ConsumerSatisfaction,13.breathtaking:adj.veryimpressive,excitingorsurprising.使人兴奋的；激动人心的；惊险的e.g.Theguesthousewasonthesideofthecliff,withbreathtakingviewsoftheoceanbelow.Thechangesinthecitysince1980havebeenbreathtaking.Thedrivealongthebeachandupthemountainistrulybreathtaking.,impertinence,LanguageandCultureFocus,Unit4ConsumerSatisfaction,14.impertinence:n.thestateofbeingrudeornotrespectful.不礼貌；莽撞无礼e.g.Whiletheypreparefordinner,DonQuixotescoldsSanchoforhisimpertinenceandordershimtobemorediscreetinfurtherconversations.Hissuperiorswereoutragedbyhisimpertinenceinsuggestingasolutiontheyhadntconsidered.相关词impertinentadj.不礼貌的；莽撞无礼的e.g.Thequestionaboutherageisveryimpertinent.,might（just）aswell,LanguageandCultureFocus,Unit4ConsumerSatisfaction,15.might（just）aswell:usedtosuggestthatsomeoneshoulddosomething,becausethereisnogoodreasontodoanythingelse.只好；还是为好；也可以e.g.Itsnogoodwaitingforthebus.Wemightaswellwalk.Imightjustaswellhavestayedathome.Hesaidwemightaswellgobeforehissisterarrived,becauseonceshecame,itwouldbeimpossible.,forthesakeof,LanguageandCultureFocus,Unit4ConsumerSatisfaction,16.forthesakeof:inordertohelp,please,improvesomeoneorsomething.由于；为了的缘故e.g.Hemovedtotheseasideforthesakeofhishealth.IonlywentforKayssake.Thisisaninterestingtopic,butIfeellikethisismoreforthesakeofpublication.,plead,LanguageandCultureFocus,Unit4ConsumerSatisfaction,17.plead）vi./vt.tostateinacourtoflawwhetheroneisguiltyofacrime.（在法庭上）承认（有罪）；申辩相关搭配pleadguilty/notguilty/innocente.g.Henrypleadednotguiltytothechargeofmurder.AGermanmanufacturerhasagreedtopleadguiltyandpaya160millionfineforengaginginaninternation