新希望六和简介-20190730-英文版

World Leader in Agri-food Industry New Hope Liuhe Co., Ltd. Profile 1. Part one 2019-2022 Strategic Planning2. Part two 3. Part three 4. Part Four Social Responsibility Five Business Segments CONTENT New Hope Liuhe has been firmly implementing the development strategy of agri-food integration, and has committed to becoming a world world leader leader in in agriagri- -foodfood industryindustry. The mission of the company is Profitting the farmers, benefiting Profitting the farmers, benefiting the the consumersconsumers. We have built three agriculture and animal husbandry industrial chains of chickens, ducks and pigs. By implementing the farm base + market terminal mode, we have built a safe and reliable food supply ecological chain through the safety, healthy and environmental protection system (SHE) running through the whole industrial chain. People in New Hope Liuhe will always adhere to the principle of “C Customer ustomer firstfirst, , SelfSelf- -chanllengingchanllenging, and , and Striver Striver centeredcentered, together with partners, to provide consumers with safe and reliable meat products. At the same time, we will continue to promote the strategic deployment as “to strengthen feed business, ot enlarge pig farming, to refine poultry business, to optimize food business, to deepen overseas business, so as to form the competitive advantages of the entire industrial chain and achieve double growth in volume and profit. 2019-2022 Strategic Planning To strengthen feed business Strategic core business Through Professional large- scale factory building, layout optimization and adjustment, the upgrading of four-in-one o p e r a t i o nm o d eo f technology, purchasing, production and marketing, and the customer structure optimization driven by service to maintain the absolute leading position in the country. Strive to be a world-class feed supply chain leader and integrated animal nutrition service provider. Exceeding 25 million tons in sales in 2022. To enlarge pig farming Strategic core business Pig farming is arranged a n dl u m p e di n advantageous regions to formamodernpig industry company with integrated planting and b r e e d i n g .B o t h cooperative fattening and autotrophic fattening are emphasized,taking safety production and cost optimization as the guidance. Making all efforts to the top three in China in terms of quantity of full- grown pigs. To refine poultry business Key businesses The company reshapes the integrated mode by upgrading the breeding b a s e ,i m p r o v i n g production efficiency, innovating marketing mode, and strict on food safety. Strive to become the first supplier of medium and high-end poultry meat with leading overall scale and steady profit in Chinese market. Aim to 1 billion meat poultryslaughteredi n 2022. To optimize food business Giving full play to the advantages of the whole industrial chain, the company will be Chinas leading livestock and p o u l t r yp r o t e i n standardized ingredients service providers in the catering industry and the first choice of meat protein food enterprise of consumption upgrading needs through R Undertake the 11thFive-Year and the 12thFive-Year Supporting Plans and the 863 Program 6 innovative technologies have won the second prize of National Award for Science and Technology Progress Two testing centers have been approved by China National Accreditation Service for Conformity Assessment (CNAS) More than 60 technical achievements; 835 domestic authorized patents Social Responsibility Dedicate a good life Build a beautiful ecology Enjoy a wonderful world together Imagine a bright future Create a better company together Relying on the advantages of the whole agri-food industrial chain, the company strictly controls the food safety and establishes a perfect food safety guarantee system with the strategies of source control, process control and terminal monitoring, from the feed, breeding, cultivating, slaughtering to ToC cooked food processing and sales. Meanwhile, we work with nine famous chefs to provide consumers with a culinary experience that can be traced back to the whole journey. At the enterprise side, give staff welfare protection, and pay attention to staff growth; At the client end, we empower the breeder, cooperate with the end customer, and share every business with sincerity. 36.78% female employees 13.68% female senior managers 52 targeted poverty alleviation projects A total of 2,367 poverty-stricken peoplehelpedtobreakaway from poverty and increase their incomes 5,879 vocational skills training From caring for the healthy growth of children to helping the poor out of poverty, from the combination of farming and breeding, and changing waste into energy, to leading the development of the biological feed industry, we use action to make good things happen. Online: 11,000 contracts Providingconsultingand trainingservicesto100,000 customers 9.6 million swine 500 enterprise users Offline: 17,430 contract households Breeding scale of 550 million Create benefits of 1.64 billion yuan As a leader in science and technology innovation in agri- food industry, we will continue to promote the transformation of scientific and technological achievements and applications, and build a bright future with innovative technology. 1,490domesticpatent applications 835 authorized patents 944 patents for invention 16 R&D bases 26 pilot test bases 6 n