2010年12月全国快速消费品品类经营回顾.ppt

Confidential&ProprietaryCopyright2010TheNielsenCompany,Cross-categoryOverviewDecember2010品类回顾2010年12月,Copyright2010TheNielsenCompany.Confidentialandproprietary.,MacroEconomyParametersQuarter32010,Copyright2010TheNielsenCompany.Confidentialandproprietary.,GDPGrowthvs.YA国内生产总值对比去年同期增幅,Datasource:NationalStatisticsBureau(QuarterlyUpdate)数据来源：国家统计局（季度更新）,NationalTotalRetailSalesofConsumerGoodsValueGrowthvs.YA社会消费品零售销售总额对比去年同期增幅,Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）,NationalCPI全国居民消费价格分类指数,Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）,ChinaConsumerConfidenceIndex中国消费者信心指数,Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate)数据来源：尼尔森消费者信心调查（季度更新）,ChinaCCI,CPI,FMCGGrowthRatevs.YA中国消费者信心指数，物价指数，快速消费品增长率,Source:NielsenConsumerConfidenceSurvey,RetailMeasurement(QuarterlyUpdate)数据来源：尼尔森消费者信心调查/零售研究（季度更新）,3,258,526,3,106,509,3,289,014,StoreCount(No.ofOutlets),MonthlyFMCGACV(BillionRMB),53.2,61.4,65.7,Grey:08vs.07Growth/Blue:09vs.08Growth灰色：08年对比07年增幅/蓝色：09年对比08年增幅,TotalCity&TownRetailMarketDevelopment全国零售市场发展,ModernTradeDevelopmentbyStoreType全国现代渠道不同店铺类型发展,88,439,106,329,115,415,22.7,27.7,29.8,MT-StoreCount(No.ofOutlets),MT-MonthlyFMCGACV(BillionRMB),20%9%,8%10%,18%26%,23%5%,7%20%,22%8%,15%11%,25%18%,27%-2%,15%4%,Grey:08vs.07Growth/Blue:09vs.08Growth灰色：08年对比07年增幅/蓝色：09年对比08年增幅,Copyright2010TheNielsenCompany.Confidentialandproprietary.,RetailIndex(PRS3)Cross-categoryOverviewDecember2010品类回顾2010年12月,ChinaCrossCategoryInformation56NielsendefinedCategories56尼尔森定义品类,Note:CategoriesinblueareBabyProducts注意：蓝色标注为婴儿产品,Source:NielsenRetailIndex(MonthlyUpdate)数据来源：尼尔森零售跟踪调查（月度更新）,Food,Non-FoodMATValueGrowthRateinNationalTotal全国食品类和非食品类MAT销售额增长率,Food,Non-FoodQuarterlyValueGrowthRateinNationalTotal全国食品类和非食品类季度销售额增长率,Food,Non-FoodMonthlyValueGrowthRateinNationalTotal全国食品类和非食品类月度销售额增长率,Food,Non-FoodBySuperGroupsMATVal.GrowthRateinNationalTotal全国食品类和非食品类MAT销售额增长率,Non-Food非食品,Food食品,Food,Non-FoodbySuperGroupsQuarterlyVal.GrowthRateinNational全国食品类和非食品类季度销售额增长率,Food食品类,Non-Food非食品类,Quarterly,Quarterly,FoodSuperGroupsMonthlyValueGrowthRateinNationalTotal全国食品类子类月度销售额增长率,Non-FoodSuperGroupsMonthlyValueGrowthRateinNationalTotal全国非食品类子类月度销售额增长率,Val.MarketSizeisrankedbyMATDec10Data,Semi-annuallyUpdate销售额市场规模以10年12月滚动年度数据排序，半年度更新,FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal全国食品类MAT销售额/销售量/平均价格增长率,Val.MarketSizeisrankedbyMATDec10Data,Semi-annuallyUpdate销售额市场规模以10年12月滚动年度数据排序，半年度更新,Non-FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal全国非食品类MAT销售额/销售量/平均价格增长率,FoodMATValueGrowthRate食品类MAT销售额增长率,FoodMATValueGrowthRate食品类MAT销售额增长率,Non-FoodMATValueGrowthRate非食品类MAT销售额增长率,Non-FoodMATValueGrowthRate非食品类MAT销售额增长率,BabyProductsMATValueGrowthRate婴儿产品MAT销售额增长率,December2010ScanTrackHypermarketCross-categoryOverview品类回顾2010年12月,Copyright2010TheNielsenCompany.Confidentialandproprietary.,AvailableScanTrackHyperServiceCities(18)with2Yrbackdataforthecategoriesonthefollowingpage,ScanTrackCrossCategoryInformation75NielsendefinedCategories75尼尔森定义品类,Food,Non-FoodMATValueGrowthRateinHypermarkets大卖场食品类和非食品类MAT销售额增长率,Food,Non-FoodWeeklyValueSalesinHypermarkets大卖场食品类和非食品类周销售额,Food,Non-FoodBySuperGroupsMATVal.GrowthRateinHypermarkets大卖场食品类和非食品类MAT销售额增长率,Non-Food非食品,Food食品,5,Food,Non-FoodQuarterlyValueGrowthRateinHypermarkets大卖场食品类和非食品类季度销售额增长率,Food,Non-FoodbySuperGroupsQuarterlyVal.GrowthRateinHypermarkets大卖场食品类和非食品类季度销售额增长率,Food食品类,Non-Food非食品类,Quarterly,FoodSuperGro