M4Unit 1 Reading advertisements.ppt

,UnitOneAdvertising,Reading,Step1:LeadInTask1:ASloganGuessinggame,1.JustdoitNike,只管去做,Step1:LeadInTask1:ASloganGuessingGame,2.Thechoiceofanewgeneration.CokePepsi-cola,Step1:LeadInTask1:ASloganGuessingGame,3.Tidesin,dirtsout.有汰渍，没污渍。,Thisposteristryingtoteachpeoplenottotake_.,drugs毒品,Step1:LeadInTask2:PairDiscussion,Agoodadvertisementcanbe,Agoodadvertisement,clearlyexpressed,creative,attractive,effective,persuasive,easytounderstand,impressive,informative,有说服力的,信息量大的,Readingstrategy:,readingexpositorywriting,（说明文）,introductionofsubject,supportingdetails,conclusion,asubject,kspztr,P1:P2:whatisanad?P3:Doesanadtellthetruth?P4:PSAP5:,Introductionofads,Supportingdetails,conclusion,ReadingStrategyHowtoreadanexpositorywriting,Part1:,Part2:,Part3:,Allthesedetails(细节)arewrittentosupportthesubject(topic):ads!,Step2:CarefulReading,PSA,CA,PSA,CA,PSA,CA,Whichdotheybelongto,CAsorPSAs?,ReadParas12:,theintroductionoftheSubject:_Supportingdetails(orexamples):(1)_(2)_Conclusion:_,Evenifanaddoesnotlie,itdoesntmeanitisatogetherinnocent,Bright-teethfightsbadbreath！（？）,Wemustnotfallforthiskindoftrick.,Youareproudofyourcooking,soshouldntyoubuytheveryfreshestfood?,TakePara3(Doesanadtell?)forexample:,亮齿牌牙膏挑战口臭！,Subject:_supportingdetails:(matchtheideawithitsexample)1_2_3_Conclusion:_,PSAsaremadetoservethepublic.,Wecanlearnalotfromthem.,Para4TakePublicserviceads(PSAs)forexample:,Smokingiscommittingsuicideslowly.,Yestolife,notodrugs.,ProjectHope-schoolingeverychild.,Knowledgechangeslife.,1)todealwithwidespreadsocialconcerns2)toencouragepeopletosupportpublicserviceprojects3)toteachhowtolivehealthylives,Para5Criticalthinking:YourIdeas,Whatstheauthorsattitudetowardsadvertisements?Whatsyourattitudetowardsadvertisements?,Acceptadvertisementsasapartofourlife.Besmartandcritical评判性的tothem.Collectwonderfulideasfromads.,Whenitcomestoads,wemustalluseourintelligenceandnotbeaslavetothem!,Step3Readingformoredetails,Readthefollowingsentencesanddecidewhethertheyaretrue(T)orfalse(F).,Mostpeoplearenotawareofhowmanyadsarearoundthem.Advertisementsarealwaysmeanttopromoteaproductorservice.PSAsareonlyfoundinnewspaperandonTV.,PSAsandcommercialsadsusesomeofthesamemethods.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofaPSA.,C2.Readthearticleoncemoreandfindtheanswerstothefollowingquestions.,1)Whereareadvertisementsusuallyfound?2)WhatisthemajordistinctionbetweencommericaladvertisementsandPSAs?3)Whyaresomeoftheadvertisementscleveraccordingtothearticle?,4)WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5)WhyshouldwefollowtheadviceinPSAs?,1.Theyareusuallyfoundinnewspapers,magazines,ontheinternet,radioandtelevision.,2.Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileapiblicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.,3.Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.,4.In1996.,5.BecausePSAsaremeanttobenefitthepiblic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.,Step4:CriticalThinking,Doesadvertisingplayapositiveornegativeroleinourdailylife?,Groupwork,helpfulsentencepatterns,1.Iamstronglyinfavorof/Isupporttheideathat,2.Foronething,foranother,3.Thereasonwhyisthat4.Inmyview/opinion;/AsfarasIamconcerned,I,Step4:CriticalThinking,Advantages&disadvantagesofads.,Provideinformationaboutlatestproducts.,Misleadcustomersorcheatthemofmoney.,Increasesalesbyrepeatedadvertising.,Givefalseorincorrectinformation.,Cutcostsofnewspapersandmakethemcheaper.,TaketoomuchtimeorspaceonTVornewspapers.,Makethepublicaware