Reading(1)：Advertisements.ppt

reading,Unit,1,Advertisements,Unit1,Learningaims：,1.readanexpositorywriting2.learnthereadingstrategy,Advertisements,Lead-in:,Waterprotection,SalesofCocoCola,learnmoreaboutads,Brainstorming,advertisements,what,where,why,how,functions,attitudes,advantages,disadvantages,whatmightbediscussedinthearticle?,Words-matching,1.elligence,atheabilitytolearn,understandandthinkaboutsth.b.goodatdoingsth.,especiallysth.thatneedsabilityortrainingc.thegeneralhealth,happinessandsafetyofapersonoragroupd.makeanillnessorproblemgoawaye.ashortsentenceorphrasethattellstheaimsandbeliefsofapersonoragroupf.relatedtothethoughtsandthemindg.sth.donetofoolsomeoneelse,orasajokeh.makesomeonedosth.bygivingthemgoodreasons,h,c,d,f,e,a,Beforereading,b,g,Fast-reading,1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?,Tobuyaproductorserviceorbelieveinanidea.,Publicserviceadvertisements.,Toeducatepeopleabouthealth,safetyoranyotherproblemwhichaffectspublicwelfare.,Whereareadvertisementsmostcommonlyfound?Newspapers,magazine,theInternet,radioandtelevisionarethemostcommonplacestofindadvertisements.,Reading(PartC1):,WhatisthedifferencebetweencommercialadsandPSAs?Theformerispaidfortoadvertiseaproductorservicewhilethelatterisplacedforfreeandmeanttoeducatepeople.,Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseeveniftheydontlie,itdoesntmeantheytellyouthecompletetruth.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.,WhyshouldwefollowtheadviceinPSAs?BecauseallthePSAsaremeanttobenefitthepublic,andwecanoftenlearnalotbyfollowingtheadviceinPSAs.,1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.,FurtherReading,notalways,notonly,PSAs,Whatsthesimilaritiesanddifferencebetweencommercialadvertisementsandpublicserviceadvertisements?,Post-reading(Consolidation),similarities,billboards,newspapers,magazines,theInternet,radio,television,useattractiveandoriginalimagesandcreativelanguage,differences,topromoteaproductorservice,toeducatepeople,charged,freeofcharge,Theyarenotaltogetherinnocent,Theyarehelpful;wecanlearnalot,1.Canyoureadthewordthere?,2.Whatdoesittellus?,PSA,3.WhatdoesPSAstandfor?,PublicServiceAdvertisement,PSA:,PSA,2.Whatabouttheideaofthisad?,1.IsthisadacommercialoneoraPSA?,3.Doyouthinkitwilltakeeffect?,commercials,Advertisements,PSAs,promote,charged,tricks,examples,educate,freeofcharge,believable,radio,TV,images,language,Mainideaofeachparagraph,Para.1Para.2Para.3Para.4Para.5,Briefintroductionofads,Whatisanad?,Untrueclaimsaboutproducts,Howtoidentify(辨别)anad?,Publicserviceads,Theadviceonads,DetailedReading,Readingstrategy:,readingexpositorywriting,（说明文）,introductionofsubject,Supportingdetails(examplesandfacts),conclusion,asubject,FillintheblanksAdvertisements，whichoftenusewordsandpicturestopersuadepeople1_(buy)aproductorservice，ortobelieve2_anidea，playanimportantpartinourlives.Therearetwomain3._(type)ofadvertisements.Onetype4_(call)commercialadvertisements，5_aremeanttopromoteproductorservice.Buttheydonttellcustomersthecomplete6._.7._typeiscalledPSAs.Theyuseattractivepicturesandcleverlanguage，8_theyaremadetoservethepublic.Theyaimtoteachusandhelpuslead9_(good)lives.Ourgovernment10._(use)themtoeducatepeopleformanyyears.,tobuy,in,types,iscalled,which,truth,Another,but,better,hasbeenusing,Doyouthinkadvertisementsaregoodforus?Whyandwhynot?,Advantages:,disadvantages:,Introduceanewproductorservice,enjoythebeautyofthesceneandlanguage,Donttellthewholetruth,misleadthecustomer,DebateWhetheradvertisingplaysapositiveoranegativeroleinourdailylife?,GroupOne:advertisingplays