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,Template,StoryBoard,Design,Setting,Plan,PowerfulPresentationDesignProductsProcess,withdesigner,PresentationDesign,PresentationDesign,InternetHost,WindowsforWorkgroups,Windows95&98,AppleMacintoshSystem,WindowsNT,IBMMainframe,TCP/IP,NetworkPrinter,UNIXSystem,VMSSystem,Windows2000,Case082,OSIModelLayer,application,network,transport,session,presentation,datalink,physical,1,2,3,4,5,6,7,Formoracle,Mobile,Any-Place,Any-Time,Any-Network,Any-Content,Any-Device,Any-Place,Any-Time,Any-Network,Any-Content,Any-Device,/,/,/,/,UseexistingProducts,STEP1,STEP2,STEP3,STEP4,BecomeAwareofNew,NewProductisAvailable,BuyNewProduct,MARKETVALUE,2008,2006,2005,3000,5000,7000,BrandManagementProcess,BrandDiagnosis,STEP1,BrandPerspective,STEP2,BrandCulture,STEP3,BrandCommunication,STEP4,Case064,BusinessContents,Category1,Category2,Category3,Category4,Sub_category01,Sub_category02,Sub_category03,Sub_category04,Sub_category01,Sub_category02,Sub_category01,Sub_category02,Sub_category01,Sub_category02,eSolution,consulting,strategy,ModelofSaleFormation,UseexistingProducts,STEP1,STEP2,STEP3,STEP4,BecomeAwareofNew,NewProductisAvailable,BuyNewProduct,Safetyneeds,Socialneeds,Esteemneeds,SelfActualizationneeds,NEEDSAnalysis,-,-,-,-,-,Case067,BrandManagementProcess,Step1Mediamix,Step2Targetmix,STEP3Brandmix,STEP4Seasonality,STEP5Regionalmix,ProcessCompleted,RenewalCategory,SearchSystem,CommunityShop,WebDesign,RecruitSystem,Mailingsystem,advertising,creative,Mediaplanning,measurability,concept,1,2,2,2,0,Case070,?,Areyougettingthere?,?,Wherearewe?,?,Whyarewethere?,?,Howcouldwegetther?,?,Wherecouldweare?,T-plan,Case071,attention,interest,desire,memory,action,AIDMA,EstelmoLews,.AIDMA.1.Attention-.2.Interest-.3.Desire-.4.Memory-.5.Action-.,WebDesign,SearchSystem,RecruitSystem,CommunityShop,MailingsystemAdmintool,SiteSystem,/System,&,System,RENEWAL,Case072,Rogers,Latemajority,laggard,Socialfactors,(TargetMarket),(ConsumerPromise),(Support),(Personality),Case074,Case075,TV?,?,TV?,?,?,FTP,Process,ADMIN,/,Case077,WhatistheBrand?,Rationalproductfeatures.,attributes,WhatwillItdoforme?,RationalexpectationsasaResultofuse.,benefits,Whatkindofpersonwolulditbe?,Basichumanvalues-theendEmotionalrewardsoneexpectsFromusingthebrand.,values,Whatdoesitmeantome?,Theimageofthebrand.AsElicitedintermsofhumanCharacteristics.,personality,WhatistheenduringCoreofthebrand?,Everybrandhasa“soil”whichcreatesitandidentifiesit.,essence,Thebrand,Support,ADGoal,TargetMarket,ConsumerPromise,Personality,SystemInfra,CreativePower,PROJECTSUPPORTSYSTEM,MediaPower,PromotionStrategy,CommunicationStrategy,MarketingConsulting,*SYSTEMFLOW,STEP1,STEP2,STEP3,STEP4,Irrelevantcharacters,Relevantcharacters,Flot,Setting,Symbols,Mood,Leadcharacter,Flot,Setting,IrrelevantCharacters,Relevantcharacters,Symbols,Mood,Case083,Maxmarketingmodel,synergy,linkage,sales,Activ-ation,advertising,Accoun-tability,media,targeting,PRODUCTFUNCTIONS,BRANDNAME,GRAPHICS,PRDUCTDESIGNMIX,LOGOS/TRADEMARKMIX,PACKAGING,AUGMENTEDPRODUCTFEATURES,CONTENTSCASE1,CONTENTSCASE1,CONTENTSCASE1,STEP07,STEP06,STEP05,STEP04,&,STEP03,STEP02,STEP01,ERP,Salescoupon/stamp,Servicecontest,EarlyBuyingDeal,Pushmanager,Rebate,Demonstrator,Premium/Incentive,Contest,Pricedeal,allowance,Rebate,Dealerservice,Sampling,DM/Event/DH,Exhibition,Displaystand,ERPSYSTEM,/,/,/,/,MRP/MPS,/,PRconsulting,Crisismanagement,Investorrelations,MediaRelations,Eventmanagement,Databasemarketing,Marketingpromotion,Production,On-linePR,PRconsulting,Crisismanagement,Investorrelations,Mediarelations,Eventmanagement,Databasemarketing,Marketingpromotion,Production,On-linePR,PRAGENCY,PRconsulting,Crisismanagement,Mediarelations,Eventmanagement,Marketingpromotion,On-linePR,Investorrelations,Databasemarketing,Production,Advertising,InternetHost,WindowsforWorkgroups,Windows95&Windows98,AppleMacintoshSystem,IBMMainframe,WindowsNT,Windows2000,MSLanManager,UNIXSystem,NetworkPrinter,VMSSystem,PART,Tradeallowanes,Priceoffs,In-onornear-packs,Sampling,Coupons,Tradecoupons,Free-in-the-mailPremiums,Self-liquidatingPremiums,Contests&Sweepstakes,Refundoffers,Bonuspacks,Stamp&Continuityplans,2005,2006,2007,2008,2010,6,030,034,7,010,000,9,000,000,11,000,000,?,numeric,5step,4step,3step,2step,1step,innovator,Earlyadaptor,Earlymajority,Latemajority,laggard,Different,Benefit,Relation,LA,Ontario,Miami,Santiago,Tokyo,KualaLumpur,Jakarta,Sydney,Auckland,Shanghai,Dubai,Amman,Johanesburg,Beijing,Case098,POLAND,EUROPE,Objective,2.SalesActivity,No.1WholesalerinJapanwithintegratedmarketingsystemlinkingstorageterminalandsaleschannelthroughon-linenetworkupto2010,10Millionkl,Salevolumein2010,YourBrain“On”Presentations,RightBrain,LeftBrain,SensoryEmotions,impressionsImagistic,holisticHereandnow,Logical,sequentialAnalytic,dataShort-termmemoryDefenseintensive,PresentationImpact,BrainProcesses,IT,TryAgain!,10,&200&200,3,1,5,4,2,OHPTV,PTPTPTPT,/,Update,PTSHOP,PTSHOP,2003,5.0,Tryagain!,TryAgain,“”.,powerPT,2005.05()/MOU2004.09(,)2004.07(KIDP)2004.07()MOU2004.052003()2003.0327()2002.09PTshop2001.12SKISAC20021999.03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x240pixels,MultimediaExpertise:DisplayLeadership,Business,Conference,Debate,ServicewithaCompany,!,Nowitistimeforyou,tomakethebestchoice,Media&Exposure,BloombergSystem,VoicemailService,MobileBusiness,ProvidesafreebusinessenvironmentwhereyoucangetwirelessInternetaccess,Eightdifferentlanguages,TheBloombergservicetoaccesstheworldsfinancialinformation24hoursaday,Infomobilephonesystem,Iconintheageofhighincome,highexpenditure,Premium-classoceanleisuredistrictinharmonywiththesea,BloombergSystem,VoicemailService,MobileBusiness,ProvidesafreebusinessenvironmentwhereyoucangetwirelessInternetaccess,Eightdifferentlanguages,TheBloombergservicetoaccesstheworldsfinancialinformation24hoursaday,Infomobilephonesystem,Iconintheageofhighincome,highexpenditure,Premium-classoceanleisuredistrictinharmonywiththesea,Institute,DIGITAL,DIGITALDIGITALDIGITALDIGITALDIGITALDIGITAL,3,Management,Culture,People,People/,Contents,1.,2.,3.,CompanyOverview,SalesActivity,Procurement,Reference,4.,1.,2.,3.,CompanyOverview,SalesActivity,Procurement,Reference,4.,2.,TV,-SKT,KTF,LGT10%-KT,(,),:,.com,農,休,住,5,5,2,(04-08),(00-04),(08-12),2,2,04,0506,0607,07,(),U.S.A,Australia,Japan,EU,MeetingsofConventionBodies,RIS,Human,BenefitGap,(Governance),(RIS),21C,(,)Know-how,07,06,06,T/F,(06),(0709),(10),3,-,(Workaholic),2000G5,3,21-20002000,2000-,?,21,1,2,3,4,5,Manager(),Supervisor(),QA,In/Outbound5(4),In/Outbound4(2)/,QA2(2),Staff,Synergy,FIFATopBrand,3G,When,What,How,2G,1G,Arewereadyfor3G?,T/F,Customersatisfaction,ITCRM,CRM,7,E-,(),(12),AnytimeAnywhereAnycontent,On-line,Cyber,WTO,300,-Evidencebasedstudy,-,CEO8,People(),Product(/),Infra,Place(),Promotion(),4P,4P+1I,Handset,Wirelessinternet,Globaltelecommunication,DigitalMultimediaBroadcasting,navigationsystem,BestChoice,-,-,-,1,2,3,FunctionalPower,30.4%,ImagePower,19.4%,AwarenessPower,50.2%,PTPerformance,(BrandValue-UpMasterModel),PT,MarketLeadership,Sales/Awareness,H,L,MarketingFund,L,DBDevelopment,HighcostLowefficiency,H,LowcostHighefficiency,MarketingProcessGuide,Contents,AddYourTextinhere,AddYourTextinhere,AddYourTextinhere,AddYourTextinhere,AddYourTextinhere,Diagram,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Diagram,ClicktoaddTextClicktoaddTextClicktoaddText,YourTex
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