网页设计与制作

网页设计与制作课程名称：网页设计与制作英文名称： Web Design and Creation课程代码： 学 分： 3 课程总学时： 56 实验学时：24 （其中，上机学时： 24 ）课程性质：必修 选修是否独立设课：是 否课程类别：基础实验 专业基础实验 专业领域实验含有综合性、设计性实验：是 否面向专业：传播学（网络与新媒体方向）先修课程：信息图形设计、网络媒体设计大纲编制人：韩镁 课程负责人：韩镁 实验室负责人：胡兵一、教学信息教学的目标与任务：本课程培养适应ICT发展需要，能够具备较高的数字内容产品策划、设计和制作技能；具有较宽的传播与文化知识，正确把握网络传播法规与政策，熟练掌握网页设计的基础知识及制作技巧、网络推广和运营等综合知识和技能，能从事网络和电子商务企业、网络推广企业、网络内容策划设计与制作以及基于网络平台的营销推广等工作，适应现代网络媒体经营时代的复合型人才。教学基本要求：本课程主要讲授Dreamweaver软件的基本功能、特性、运用方法等，同时在理论知识的讲述过程中配有相应的实例分析和软件模拟操作练习，使学生能快速掌握软件知识，增强实际操作能力。通过本课程的学习，使学生掌握HTML语言的语法规则及文字、链接、列表、表格、表单、图像、多媒体、框架元素的标记及其属性设置；能实现网页的交互功能和特殊效果；能够独立设计小型Website；以及网页版式设计的基本类型、网页色彩搭配、个性化网页设计等基础知识。考核方式：本课程采用平时作业（含机考）与期末考试相结合的方式进行考核；平时作业占总评成绩的40；期末设计作品占总评成绩的60。二、教学资源（一）实验指导书与参考书1.孙红丽、杜静芬.网页设计与制作基础教程(第3版).清华大学出版社，20162.文杰书院.Dreamweaver CS5网页设计与制作基础教程.清华大学出版社，20123.智丰工作室、邓文达、武国英编著.Dreamweaver CS5网页设计与制作宝典.清华大学出版社，2011三、实验内容与学时安排实验项目编号实验项目名称实验学时实验内容提要实验类型实验要求每组人数主要仪器设备与软件1网页HTML代码3网页基础知识及HTML代码基本格式；综合性必做3苹果工作台；Dreamweaver CS52Hyperlink.text 3text超链接及页面属性设置；综合性必做3苹果工作台；Dreamweaver CS53Hyperlink.image3image超链接及图片编辑；综合性必做3苹果工作台；Dreamweaver CS54Hyperlinks2网页各类hyperlink及综合练习综合性必做3苹果工作台；Dreamweaver CS55Table属性8网页table属性及其应用；网页table制作与综合练习；综合性必做3苹果工作台；Dreamweaver CS56Website design5网页设计与制作综合训练；综合性必做3苹果工作台；Dreamweaver CS5四、英文介绍“Web Design and Creation” SyllabusCourse CodeCourse TitleWeb Design and CreationCourse CategorySpecialty-related CourseCourse NatureCompulsory CourseClass Hours56Credits3.0SemesterThe fourth semesterInstituteSchool of Journalism and CommunicationProgram OrientedCommunication ( network marketing & new media )Teaching LanguageChinesePrerequisitesInfographic Design；Website Construction and OperationStudent Outcomes (Special Training Ability)To trainthe compound talents who to adapt to the modern era of online media operations ; adjust to the development ofthe Information Communication Technology, be well able use a variety of new media technologies and theories with digital content product planning, design and production skills; master network marketing and dissemination of knowledge, good combination of various media tools and platform for integrated marketing communication; with wide communication and cultural knowledge, correctly grasp the network communication regulations, policies and ethics, with the comprehensive knowledge and skills to master planning and design of network applications, network monitoring and analysis of information, network promotion and operations, to engage government and corporate propaganda and marketing departments, news publishing industry, network and e-commerce enterprises, web promotion companies, advertising enterprise network information gathering, editing, and analysis, network design and production planning as well as content-based network platform marketing.Teaching ObjectivesResearch: An ability to conduct investigations of complex engineering problems based on scientific theories and adopting scientific methods including design of experiments, analysis and interpretation of data and synthesis of information to provide valid conclusions.Applying Modern Tools: An ability to create, select and apply appropriate techniques, resources, and modern engineering and IT tools, including prediction and modelling, to complex engineering activities, with an understanding of the limitations.Lifelong Learning: A recognition of the need for, and an ability to engage in independent and life-long learning with the ability to learn continuously and adapt to new developments.Course DescriptionFundamentals ofWeb Design is a specialty-related courses, it is a strong practice and application of the curriculum. This course includes a web page to insert text, images, media, hyperlinks, forms and other page elements, designing pages in Dreamweaver with Tables, Layers, Frames and CSS style on the web page layout, using Photoshop CS5 and Dreamweaver CS5 to create, manage and maintain a website. Instruments and EquipmentsThe digital studio School of Journalism and CommunicationExperiment ReportThe experiment report includes design thinking, site map and design material,etc.AssessmentThe homeworks grade accounted for 40%; The final design works gradesaccounted for 60%.Teaching Materials and Reference Books1 HongliSUN,JingfenDU editor, “Fundamentals ofWeb Designand Production (Third Edition)”, Tsinghua University press, 20162 WENJIE college editor, “Dream