福特汽车公司的英文案例PPT课件

.,1,Teammembers:,.,2,1903190819131999200020032009,TheHistory,亨利福特和T型车,.,3,Strategicleadership,AlanMulally艾伦穆拉里,WilliamClayFord小威廉克莱福特,.,4,Lincoln林肯,.,5,SomecompetitivethreatstoFord,PowerfulcompetitorsintheU.S.AutoMarket,.,6,SuppliersFinancetroublesforsuppliersprovidingrawmaterialsintheautoindustry,.,7,CustomersHashcompetitionfromthecurrentsurplusofdealershipshasminimizedprofitmarginsConsumershaveaccesstomoreinformationfromtheInternettocompareproducts.Well-informedconsumersdirectlynegotiatethepricewithdealerships,whichdiminishesasalespersonstacticaladvantage.,.,8,AdditionalcompetitivethreatsTheimprovementofpublictransportationviarailandbusForeignautomakersenteredandestablishedthemslvesintheUnitedStateandtargetinganichemarket,.,9,LandRover路虎,Truck,.,10,ResearchandDevelopmentSafetyFeaturesConvenienceFeatures,.,11,1.SafetyFeaturesFordhasbeenworkingtoimprovethesafetyfeaturesofitsvehicles.Inanefforttoreducetheprobabilityofarollover,ForddevelopedRollStabilityControlfortheVolvoXC90,LincolnNavigator,LincolnAviator,FordExplorer,MercuryMountaineer,FordExpedition,andForaE-Seriesvans.Additionally,FordimplementedwhattheycallAdvanceTrac,whichisdesignedtoincreasevehiclestabilityinemergencymaneuversituations.Ford-engineeredsafetyfeaturesreducethelikelihoodofseriousinjuryordeathincaseofacollision.Thesafetycanopyand“IntelligentSafetySystem”,.,12,2.ConvenienceFeaturesCellphoneforvoice-activateddialingandhands-freeoperation,voiceintegrationforGPSnavigation,entertainment,climatecontrol,retractableroofTerrainresponsesystem.,.,13,FinancialCondition,.,14,ComparativeOperatingMargin,1996topresent,.,15,Fordsdecliningeconomicperformancecanbeattributedtotwomajorfactors,dwindlingdemandforitsproductandtherisingcostofproductionandoperationalexpenses.AnotherfinancialconstraintresultsfromFordsagreementswithlaborunionsanditsdefinedbenefitplan,whichspelloutitsobligationstoprovidepost-retirementbenefitsforformeremployees.,.,16,Jaguar美洲虎,.,17,.,18,FordBrands,FordmarketsautomobilesintheUScontains:Ford(福特)：Cost-effective.Lincoln(林肯)：ComfortandluxuryMercury(水星)：betweenLincolnsandFordMazda(马自达)：AutolightweightVolvo(沃尔沃)：themostsafetycarJaguar(美洲虎or捷豹)：BeautifulandFastCarsLandRover(路虎)：superioroff-roadcapabilityAstonMartin(阿斯顿马丁)：racingcarandlimitedcar,.,19,MarketingStrategies,Fordregardcustomerasthecore:IncreasingonlinetrafficondealershipWebSitesCreatingfreshproductdesignsOfferingattractivefinancinganddiscountParticipatinginautomotiveexhibitionsandaddingfilmsandtelevisionsads,.,20,CorporateStrategies,Fordsportfolioofautomotivebusinessesincludesautomanufacturersfromaroundtheworld,replacementautoparts,andfinancialservices.However,withsomanycarindustries,Fordrunlossincompetition.WiththenewCEOinplace,ForddeterminedtodecreasetheinfluenceofthefinancedepartmentandriddingFordofneedlesscomplexity.Additionally,Fordwillconcentratemoreontheworldwidemarketandcustomers,andworktobetterutilizeitsglobalassetsandcapabilities.Thelast,thenewCEOhasbeenworkingcl