COOFO品牌介绍PPT课件

.,1,.,2,BRANDSTORY品牌故事,Colin,afamousBritishdesignmasterofmenssuits,wasanimperialdesigner.ThegarmentsdesignedbyhimrepresenttheclassicBritishnationspiritofconfidence,delicacyandgrace,famousforthefinematerialsandcutting,smoothlinesandgracefulcontour.ForbeswasatopFrenchdesignpioneeroffashionabledresses.Regardlessofhisyouth,hehadwonthenominationforthedesigneroftheyearinFrenchFashionAwards.UpontherequestoftheBritishCrownPrince,ColincustomizedafulldressforPrinceWales.Thedresswaspreciselycutwithperfectandexquisiteworkmanship,whichmadePrinceWalesfeelalittletraditional.ItjustsohappenedthattheymetwithForbeswhowasinvitedtoattendtheeveningpartyoftheBritishroyalfamily.Extemporarilyhepickedupapairofscissorsandthreadsandmadesomeadjustmentstothedressskillfully,sothattheoriginallyclassicroyaldressmergedintothesouloffashion.PrinceWalesgavehighpraisetotheworkandheldthatafreshairwasinfusedintotheclassicBritishhigh-classfashionabledresses.TheBritishCrownPrincealsoawardedtheMedalofHonortothem,sayingthattheircooperationwasDiamondCutsDiamond.Fromthenon,ColinandForbesstartedcooperationandjointlyestablishedthebrandofCOOFO.Theyhaverealizedthattheclothingisnotmerelyclothing,butakindofsymbolasynonymoffashionandclassics.,.,3,著名的英国男装设计大师Colin是御用的皇室设计师，他设计的服装，代表着英伦经典自信、细致优雅的民族精神，以细密的用料与剪裁、熨贴流畅的线条、优雅的轮廓著称。Forbes则是法国顶尖时装设计先锋。虽然年轻，却已经获得了法国时尚奖年度设计师的提名。Colin应英国王储的要求，为wales王子订制了一套礼服。礼服严谨的剪裁，完美的细节做工，让Wales王子总感觉有些过于传统，恰恰碰到Fores应邀来参加当晚的英国皇室派对，他随兴而致的拿起了剪刀和缝线，巧妙地对礼服做了一些调整，使原本经典的皇家礼服，融入了时尚的灵魂，让Wales王子大为赞叹，认为是为英国的经典的高级时装注入了一股新气流。王储也特地为他们颁发了荣誉勋章，共称他们的合作是“DiamondCutsDiamond”。Colin由此和Forbes携手，共同创立了COOFO的品牌，他们使服装不再只是服装，而是一种符号：是一种流行经典的代名词！,BRANDSTORY品牌故事,.,4,BRANDCONCEPT品牌理念,倡导品位、雅致的休闲生活；商务和休闲相结合;以时尚观点传播着成功人士的不同需求；精致，优雅、自信:张弛有度;勇于创新的细节完美主义者。,.,5,BRANDTARGET品牌风格及目标客户,Elaboratetechnology,harmoniouscolorconfigurationanduniquedesignstylearetotallyintegratedwithitsbrandstyle.Everythingincludingthewholeandthedetailsisarrangedinaperfectwaytoreflectthedelicatetasteoflifeandexpressthequalityofclassics,brillianceandluxurywithansunnyimage.,Target28-45岁都市成功男士。要求精致的生活，注重商品品质，具有一定着装品位的完美主义男士。阳刚十足，对生活充满自信的现代男士。,Brandage考究的工艺、和谐的色彩配置和独特的款式风格。Colin与Forbes设计师将英国及法国的流行时尚元素融入产品研发中，高品质且设计的产品，使其更适合现代都市白领男士。,.,6,PRODUCTCOMPOSITION产品构成,上装外穿32%、上装内搭42%、裤类18%、配饰类8%,上装外穿32%,上装内搭42%,配饰类8%,裤类18%,.,7,WIDERANGESOFPRICE价格定位,.,8,WIDERANGESOFPRICE品牌价位,.,9,BRANDPOSITIONING品牌定位,High,Low,Price,20-25岁,25-30岁,3040岁,40岁以上,Age,ErmenegildoZegna,BOSS,D&G,CK,FAIRWHALE,GXG,JACK&JONES,GOLDLION,JOEONE,C31ROTC,VICTUTU,.,10,BrandStyle一,FashionBusiness,.,11,BrandStyle二,FashionBusiness,.,12,BrandStyle三,FashionBusiness,.,13,BrandStyle四,FashionBusiness,.,14,StroeI