咨询公司样式表.ppt

LOGICALTHINKINGASACONSULTANT,DURINGTHECOURSEOFASTUDYTEAMSARECONTINUALLYMOVINGFROMTHINKINGTODOING,TheProblemSolvingProcess,Organising,Thinking,Doing,Generatehypotheses/determineanalyticalpaths/gatherinformation,Writeworkplan,WorkingSlide2,WorkingSlide1,Drawconclusionsfromdata,Maplogicalargument,Formulaterecommendations,FinalSlide2,FinalSlide1,Providedetailedfactbaseforpresentation,Gatherdata,doanalysis,SlideWriting,DATAVSINFORMATION,WHATISDATA?,OnecompetitorhassignificantlyloweroverheadsBondexsmarketshareis40%,BondexscorporatepoliciesnotcommonlyappliedacrossthedivisionsCompetitorstargetingmiddlesegmenthavegrowingshareBondexhasfivedivisions,Dataisasetofdiscretepiecesofinformation,HighLevelofAbstractionLow,WHATISLOGIC?,ArgumentABondexhasfivedivisionsCorporatepoliciesnotuniformlyappliedacrossdivisionsThisiscreatingconflictsinthewaydivisionalperformanceisreportedNeedtoalignperformancemeasurementforeffectivecomparisonsofperformance,Logicisthesystemofrelationshipsbetweenthosepiecesofinformation,FlowofLogic,ArgumentBBondexhasfivedivisionsCorporatepoliciesnotuniformlyappliedacrossdivisionsThisisbecausesomepoliciesruncountertokeydivisionalobjectivesCorporatepoliciesneedtoberedrafted,INABROADSENSE,ALLWRITTENPIECESARELOOSELYSTRUCTUREDINTHEFORMOFAPYRAMID,ExampleOfAWrittenWork,BookTitle,TheZenMasterABiographyofJoeBlow,Chinasleadingretailstrategyexpert,Thechildprodigy,Worldwidebusinessandexpertauthor,Reachingretailheaven,ChapterHeadings,Subsections,Paragraphs,Progressivelysmaller,andmoreeasilydigestiblepieces,ALLELEMENTSOFEFFECTIVECOMMUNICATIONAREFOUNDEDONONESIMPLEPRINCIPLE,.tailoringtheinformationtoyouraudiencesperspective,WHATISTHECOMMONPERSPECTIVEOFOURAUDIENCES?,YouraudiencewantsTobeclearontherecommendedpathofactionTotakeinwhatwearesayingquicklyandeasilyTohaveconfidenceinthevalidityofthematerial,ThisisfulfilledbyActioninitiativesareimmediatelyobviousTransparentlyclearprogressionofideasAbsolutelyconvincingsupport,BUT,INCONVENTIONALLYSTRUCTUREDDOCUMENTSCONCLUSIONSAREBURIEDATTHEENDSOFSECTIONS,AConventionalStructure,Title:,Chapters:,Subsections:,Paragraphs:,Saleofthesite,Relocationofplantandmachinery,Reallocationofstaff,AssetDeployment:PlantNo.7,SaleofsitewillgenerateRMBxBn,SOLUTION:CREATEALOGICALSTRUCTURE-THEPYRAMID,FromtheData.,GoldenLeafCorp.PlantmanagercanreplaceretiringPMatUrumqiplantLocationprovidesvaluableadvantagestotwoprospectivebuyersPackagingmachinescanreplaceslower,lowtechmachinesatUrumqiOperatorscanbeabsorbedatArtuxwherethroughputisgrowingCentralForDoubleHappinessInc.distributionoutletsHarbinHoldingsTherearethreeprospectivebuyersforthesitesTheseadvantagesareworthbetweenRMBandRMBtoeachMixingandfillingequipmentcanbesoldtoprivatelabelsuppliersSaleofsitewillreleaseRMBtoRMBBnAdjacenttoflourmillforHarbinsbakerylineForemenandChemistcanbeallocatedtothenewBeihaiplantAllofNo.7plantsassetscanbeeffectivelyredeployedAllstaffcanberetainedfornewpositionsintheneworhighercapacityplantsDoubleHappinessInc.ThereforesaleofsitewillreleasebetweenRMBandRMBBnMostplantandmachinerycanbesoldorrelocated,.totheStoryline,THELOGICALPYRAMIDISTHEBESTSTRUCTUREFORPRESENTINGINFORMATION-BASEDMATERIAL,TheessenceoftheargumentisconsistentlyextractedoutofthebodyofdetailConclusionsraisedprominentlytothetopofeachsectionPresentingthematerialinapre-interpretedformforeasyassimilationEveryconclusionisgroundedinasoundlogicalbasis,CREATINGALOGICALSTRUCTUREFRAMEWORK,Keymessage:,Sections:,Subsections:,Paragraphs:,Structureconsistsofalogicalframework,AppliedPyramidStructure,TOTESTTHESOUNDNESSOFYOURPYRAMIDSTRUCTURE,Arethegroupingsateachlevelmutuallyexclusive?Doeseachsummarypointcompletelyandvalidlysummarisethecomponentsofthegroupbelowit?Dothecomponentsofeachgroupinterrelatelogicallyi.e.either.asalistofreasons,steps,piecesofevidenceetcor.achainofideasthatleadstoa“therefore”conclusion,NOWITSYOURTURN,GoldenLeafCorp.PlantmanagercanreplaceretiringPMatUrumqiplantLocationprovidesvaluableadvantagestotwoprospectivebuyersPackagingmachinescanreplaceslower,lowtechmachinesatUrumqiOperatorscanbeabsorbedatArtuxwherethroughputisgrowingCentralForDoubleHappinessInc.distributionoutletsHarbinHoldingsTherearethreeprospectivebuyersforthesitesTheseadvantagesareworthbetweenRMBandRMBtoeachMixingandfillingequipmentcanbesoldtoprivatelabelsuppliersSaleofsitewillreleaseRMBtoRMBBnAdjacenttoflourmillforHarbinsbakerylineForemenandChemistcanbeallocatedtothenewBeihaiplantAllofNo.7plantsassetscanbeeffectivelyredeployedAllstaffcanberetainedfornewpositionsintheneworhighercapacityplantsDoubleHappinessInc.ThereforesaleofsitewillreleasebetweenRMBandRMBBnMostplantandmachinerycanbesoldorrelocated,INLOGICALSTRUCTURESTHEHEADINGSARTICULATETHEKEYCONCLUSIONSWITHINEACHPARTICULARSECTION,LogicStructureForPlantNo.7,KeyMessage:,Sections:,Subsections:,Paragraphs:,SaleofthesitewillreleaseRMBBn?,Allplantandmachinerycanberelocatedatothermines,Allstaffcanberetrainedfornewpositionsintheexpandingdivisions,AllofPlant7sassetscanbeeffectivelyredeployed,Structureconsistsofalogicalframework,THELOGICPYRAMIDFORPLANTNO.7,AllofPlantNo.7sassetscanbeeffectivelyredeployed,SaleofsitewillreleaseRMBtoRMBBn,Mostplantandmachinerycanbesoldorrelocated,Allstaffcanberetainedfornewpositionsintheneworhighercapacityplants,Therearethreeprospectivebuyersforthesites,Thelocationprovidesvaluableadvantagestotwobuyers,TheseadvantagesareworthbetweenRMBandRMBtoeach,Thereforesaleofsitewillreleasebetween$and$,Mixingandfillingequipmentcanbesoldtoprivatelabelsuppliers,Packagingmachinescanreplaceslower,lowtechmachinesatUrumqi,GoldenLeafCorp.,HarbinHoldings,DoubleHappinessInc.,CentralForDoubleHappinessInc.distributionoutlets,AdjacenttoflourmillforHarbinsbakeryline,HOWTOCONSTRUCTAPOWERFULPYRAMIDLOGIC,1.Beginbyaddressingthequestionthatgeneratedtheprojectormodule.Positiontheanswertothatquestionatthetopofyourstoryline2.Groupyourideasinto“MECE”Mutuallyexclusive.collectivelyexhaustivegroupingsandformulateassertionswhichsummariseeachgroupofideas3.Mapoutthethoughtlineinalogictree4.LinktheideaswithineachgroupingviaInductiveor.deductivelinesofreasoning,ClarityofargumentSoundnessofargument,THELEADTHOUGHTSHOULDDIRECTLYADDRESSTHEQUESTIONWHICHGENERATEDTHEPROJECT/MODULE,ProcessForDeterminingTheLeadingThoughtOfAPyramid,WhatisthesubjectIamconsidering?Whatisthecentralquestionmyaudienceposesaboutthatsubject?Whatismyanswertothatquestion?Myanswertothatquestionformstheleadingthoughtwhichgovernsmypyramidandthestructureofmypresentation,ClosureofPlantNo.7CanPlantNo.7sassetsberedeployedeffectivelyafterclosure?YesPlant7sassetscanberedeployedeffectivelyafterclosureofthemine,THEREARETWOFORMSOFREASONINGTOAPPLY(I),InductiveReasoning,DeductiveReasoning,Alistofsteps,reasons,piecesofevidenceetc.forastatement,WemustreduceourdeliverytimeCustomersaredemandingit-70%wouldpaymoreforlessthan3dayservice-60%willswitchsuppliersfor30%increaseinspeedCompetitorsareprovidingit-Yukohmanacandeliverin1.5days-Hawazakicandeliverin2daysWemustreducecoststoprotectprofitsWorldcottonpriceswillremainlowfor2-3yearsWiththeseprices,wewillbeunprofitableatcurrentcostlevelsThereforewemusttakestepstoreducecosts,THEREARETWOFORMSOFREASONINGTOAPPLY(II),InductiveReasoning,DeductiveReasoning,Aseriesofideasandevidenceleadingtoathereforeconclusion,CONCLUSIONSATEACHLEVELMUSTCOMPLETELYANDVALIDLYSUMMARISETHEMATERIALLYINGBELOWTHEM,Mostplantandmachinerycanbesoldorrelocated,PlantmanagercanreplaceretiringPMatUrumqi,ForemenandchemistscanbeallocatedtothenewBeihaiplant,OperatorscanbeabsorbedatArtuxwherethroughputisgrowing,KeyMessage:Section:Subsections:,AllofPlant7sassetscanbeeffectivelyredeployed,SaleofthesitewillreleaseRMBBn?,Allstaffcanberetrainedfornewpositionsinneworhighercapacityplants,LEARNINGSFORRESULTINGSTRUCTUREOFPRESENTATIONS,Example:APresentationOutline,.,1stSlide,1stSlide,1stSlide,MarketSummary(map),ExecutiveSummary,1993PerformanceReview,1994Plan,MajorIssuesDiscussion,Succinctsummaryofplansabilitytoimprovecurrentperformance,SuccinctsummaryofperformanceKeysupportingpointssubstantiatingconclusionaboveandroadmaptofoll