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,THESTARTUPEXPERIENCEUXcomponentsinsidestartups,UXSpeakeasyJuly2013,JohnStrott,JOHNSTROTT,UXDesigner,JOHNSTROTT,Co-Founder,UXWITHOUTUX,Twocorecomponentstoastartup,thatareusercentered.,VISIONSTATEMENT&,MINIMUMVIABLEPRODUCT,VISIONSTATEMENT,Ashortsentencedefiningthe,organizationspurposeandvalues.,“YOUPRESSTHEBUTTON,WEDOTHEREST”,“YOUPRESSTHEBUTTON,WEDOTHEREST”,GeorgeEastman,FounderofEastmanKodakCompany,KEYSTOCREATINGA,VISIONSTATEMENT,KEYSTOCREATINGAVISIONSTATEMENT,Itaddressesarealneed,KEYSTOCREATINGAVISIONSTATEMENT,ItaddressesarealneedItissimple,KEYSTOCREATINGAVISIONSTATEMENT,ItaddressesarealneedItissimpleItisunique,KEYSTOCREATINGAVISIONSTATEMENT,ItaddressesarealneedItissimpleItisuniqueItservesasaguidinglight,Itservesasaguidinglight,Itservesasaguidinglight,ASTARTOSAILYOURSHIPBYJesseJamesGarret,AuthorofTheElementsofUserExperience,THEVISIONDRIVENSTARTUP,ISAUXDRIVENSTARTUP,MINIMUMVIABLEPRODUCT,AnMVPhasjustthosefeaturesthatallowtheproducttobedeployed.,EXAMPLES,NickWoodman,FounderofGoProwithMVP,EXAMPLES,TestshotfromGoProMVP,EXAMPLES,GoProproductassortment,EXAMPLES,KellySlaterw/GoProHerocamera,KEYSTO,CREATINGAMVP,WritetheuserstoryKEYSTOCREATINGAMVP,Asa_,Ineedto_soIcan_.,AsadedicatedUXspeakeasymember,Ineedtoinviteotherstoanearbypub,soIcancontinuedrinking&talkingUX.,WritetheuserstoryMaptheinteractionsKEYSTOCREATINGAMVP,Login,Locate,Settime,Tellpeople,*Notanactualstep,Nothingnearby,Icanmakeit,Icantmakeit,Booked,WritetheuserstoryMaptheinteractionsIdentifyemotionsKEYSTOCREATINGAMVP,Login,Locate,Settime,Tellpeople,*Notanactualstep,Nothingnearby,Icanmakeit,Icantmakeit,Booked,Login,Locate,Settime,Tellpeople,*Notanactualstep,Nothingnearby,Icanmakeit,Icantmakeit,Booked,Login,Locate,Settime,Tellpeople,*Notanactualstep,Nothingnearby,Icanmakeit,Icantmakeit,Booked,WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitKEYSTOCREATINGAMVP,Login,Locate,Settime,Tellpeople,*Notanactualstep,Nothingnearby,Icanmakeit,Icantmakeit,Booked,Locate,Tellpeople,Icanmakeit,Locate,TellpeopleIcanmakeit,WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateitKEYSTOCREATINGAMVP,Howdoesthissweaterlookonme?,Isthereaproducthere?Doesitexistelsewhere?IsthisMVPexciting?,KEYSTO,CREATINGAMVP,WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateit,ITSTIMETOBUILD,LAUNCH,TEST&ITERATE,LEANUX,JeffGothelf,AuthorofLeanUX,Concept,Prototype,Validateinternally,Testexternally,Learn,Iterate,THEMVPDRIVENSTARTUPISAUXDRIVENSTARTUP,THEMVPD