Unit 1 Project Developing an ad campaign

Developinganadcampaign,Unit1Project,Question:IfDovewantstopromoteanewflavorofchocolate,whatshouldbedone?,Lead-in,eye-catchingads,attractiveslogans,fancypackages,famouspeople,eye-catchingadvertisementfancypackagesattractivesloganandlogosfamouspeople,AdCampaigns,ReadthearticleonP18toknowsomebasicinformationaboutadcampaigns.2.Answerthefollowingthreequestions.,Step1.FastReading,1:Whatisanadcampaign?2:Whatmediacanweuseinanadcampaign?3:Whatarethemajorquestionsshouldweconsider(考虑)firstwhendesigninganadcampaign?,Q1:Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirst?,Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.,Wecanusedifferentkindsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.,1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?,Para1Para2,C.thedefinitionofanadcampaignD.thetargetaudienceandhowtodeterminethetargetaudience,Para3Para4,A.whattheadcampaignsaysB.howtoreachthetargetaudience,Languagepoint,1)it在句中是形式主语，后面的动词不定式是真正的主语；,1.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.(L4),翻译：确切地弄清楚你想要告诉大众什么和想让他们做什么，这一点很重要。,2.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(L17-18),appealto吸引，引起兴趣；呼吁,为了让观众作出预期的反应，努力去吸引他们是很重要的。,【知识拓展】,appealtosb.todosth./forsth.,Theprofessorappealedtothepublictoprotecttheenvironment.这名教授呼吁大众保护环境。,呼吁；请求,Thewatercompanyappealed_everyone_theamountofwaterused.A.for;toreduceB.to;reducingC.to;toreduceD.for;reducing,3.Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.当组织一场广告宣传活动时，有许多不同的方式可以用来传递讯息。,KnowinglittleEnglish,theyoungladycouldhardlygethermeaningacross.由于不懂英语，那个年轻的女士很难使自己的意思被理解。,getacross使被理解;把表达清楚,4.Youmustdecidewhatapproachyouwanttouse.你必须决定采用什么样的方法。,approach,1）n.方法；道路；接近；靠近（to),Alltheapproachestotheairportwereblockedbythepolice.所有通往机场的路都被警察封锁了。,2）v.靠近；接近,Ifindhimdifficulttoapproach.我发现他很难让人接近。,【解题关键】本题的关键词是题干中的介词to，只有approach才能跟to搭配使用。句意为“他们在会上讨论了三种不同的学好英语的方法”。,【即学即练】,Atthemeetingtheydiscussedthreedifferent_tolearningEnglishwell.A.approachesB.meansC.methodsD.ways,Anti-smokingadcampaign,Whatadcampaignisthis?,Readthesecondarticleonpage19andanswerthefollowingquestions:,1.Whatisthesubjectofthisadcampaign?2.Onwhichdaywillthecampaignbestarted?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?,Readthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Onwhichdaywillthecampaignbestarted?On31May,WorldNoTobaccoDay.,3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!,Languagepoint,1.Ourmainaimistodiscourageyoungpeoplefromsmoking.我们的主要目的是劝年轻人不要吸烟。,1）动词不定式todiscourage作表语。2）discouragesb.fromdoingsth.,Hisparentstriedtodiscouragehimfrombeinganactor.他的父母设法阻止他去当演员。,阻止某人做某事,【知识拓展】,表示“阻止某人做某事”的词组还有：,preventfromdoing,stopfromdoing,keepfromdoing,这几个词组中（包括discouragefromdoing）,除了keepfromdoing中的from不能省略外，其他几个词组中的from都可以省略。但是，在被动语态中，都不能省略from。,注意：,11.diefrom死于Translation:每年有很多的人死于空气污染。,【易混辨析】,Manypeoplediedfromairpollutioneveryyear.,【即学活用】用适当的介词填空。Thechancesarethatonesmokerinfourwilldie_smoking.Nowadaysmoreandmorepeopledie_cancer.Itwassaidthattheparentsoftheboydied_aterribleaccidentinasupermarket.,from,of,from,TranslatethefollowingsentencesintoEnglish.1.我不知道怎