心心相印纸巾英文幻灯片PPT课件

Soulmatepapertowelbrand-designplanning,昨夜凌晨三点零九分，屋后的凤凰树叶全飘上了夜空玩耍，漫天飞舞，直到四点零五分时，才又安分的落回枝头.,Teammembers,ChenWanZhenChenXinMengJiangTingTingFanFangFangGeChangXiangWangBo,Catalogue,SaidbeforeMarketanalysisAdvertisingstrategiesAdvertisingplansbriefsummary,Introduction,WiththedevelopmentofTheTimes,peoplearenowmoreaboutappearanceandhealth,papertowelasakindofcleaningproducts,withitsconvenient,clean,andthecharacteristicsoftheusebytheloveofconsumers.Andbecausesomepapertowelthequalityquestion,usedforscrubbingitemsdonotapply,sousedtoscrubtheuseofthispapertowelitemsmethodstillnotbeingwidelyapplied.Butthispapertowelproducerstocharacter,itisadevelopmentdirection.。,.,5,Marketanalysis,MarketprofileCompetitoranalysisProductanalysisConsumerAnalysis,.,6,Marketanalysis,1）marketprofileEstablishedin1985,HenganwasoneofearliestforeigninvestmententerprisesenteringinthePRCsanitarynapkinsmarket.。Heartbeprintedpapertowelsince2000hasbeenthenationalpapertowelfirstmarketshare.,Heartbeprintedinnamingcaughtconsumersforthegoodofthepsychologicalyearninglove,skillfultakesoulmateinheartbeprintedoneword,letconsumersshineatthemoment.Atthesametimethehighqualityofpaper,andfashionablepackaging,moreletapersonfondleadmiringly.Heartbesealisareliablequality.,2)Competitoranalysis,PThewhitecolor,donotcontainfluorescentmaterial.,C)wallettypehandkerchiefpaperseriesFashionablepackaging,appearanceisexquisite,thepureandfreshsmellpaperflexibilityisexquisite,Dontdropthepaperscraps,carryconvenience.,D),afaceclothseriesPlasticextractiontypeandboxedextractiontype:Withhighelegance,smokeseveralfeet,paperflexibility,nottodropthepaperscraps,healthandcomfortable,Easytouse.,.,14,B,Brandfeatures:,With100%oforiginalwoodpulpforimportrawmaterials,productsafterthehightemperatureof450degreesinstantsterilizing.Wepaperproductsfeelsoft,delicate,whiteoffthepaperscraps,donotcontainfluorescentagent,donotcontainchemicalharmfulsubstances。b)心相印的包装分为以下几个系列：1）几米漫画系列2）薰衣草香型系列3）中国印系列4）卡通动漫系列5）心相印婚庆专用盒心相印6）喜庆专用手帕纸心相印茶语系列,Heartbeprintedpackagingdividedintothefollowingseveralseries:1)afewmeterscomicseries2)lavenderscentseries3)Chinesesealseries4)cartoonseries5)heartbeprintedweddingspecialboxofheartbeprinted6)festivalspecialpaperhandkerchiefHeartbeprintedtealanguageseries,.,16,4）Consumeranalysis,A.纸巾品牌知名度调查消费者对纸巾商标的认知程度分析：A.papertowelbrandawarenesssurveyConsumerstothetrademarksofthepapertowelcognitionanalysis,P&Gtreasureandthevindapaperdarthvaderandheartbeprintedbrandsetcloseto,Enteringthemarketandearly,dominatethecertainmarketshare,isalsoaheartbeprintedmaincompetitor.Inthequestfortheheartbeprintedbranddifferentiationprocess,thefirstthingtodoistomaketheheartbeprintedAndthetwobrandtodistinguish.,.,18,B.消费者的购买纸巾的主要渠道：Consumersbuythemainchanneloftissuepaper,由上图可知：超市是消费者购买纸巾的主要商业途径。有90%的消费者主要是从超市购买纸巾ThefigureshowsthatthesupermarketisconsumerstobuythepapertowelThemainbusinessway.90%ofconsumerstotheLordIfbuytissuefromthesupermarket,.,19,C.消费者购买纸巾的主要用途：Themainpurposeoftheconsumerstobuythepapertowel,从超市购买纸巾,根据以上这个图表，我们可以知道消费者购买纸巾多是用于清洁身体的部位，而用于擦洗物品的则很少，这主要是由纸巾这种产品的性质所决定的。Accordingtothechartabove,wecanknowmoreconsumerstobuythepapertowelisusedtocleanbodyparts,andtheitemsarerarelyusedforscrubbing,thisbasicallyisthenatureoftheproductbythetissueofthedecision,.,20,Advertisingstrategies,1）advertisingpurpose2)appealkey3)advertisingtheme4)advertisementperformance5)stagedpromotionalmaterial,.,21,Advertisingstrategies,1)advertisingpurpose:AfteraheartattackadsinIndiabrandintheconsumerheartwithdeepandgoodfameandlikability.Accordingtothebrandoftheexistingcustomer,andpotentialconsumerheartbeprinthasbeentotheemotionalappealsinfectedpeople.Heartbeprintedadvertisingmustbefullyreflectthebrandthat,personality,valueandattractcustomer,.,22,appealkey:Heartbeprintedpapertowelmainlyemotionalappealsprimarily,usepeopletolovethegoodvisiontowinthegoodopinionofconsumers.Chooselifequalitytomodernyoungpeople.,.,23,3)advertisingtheme:(a)fromemotionalbegin,transfertheproductconcept.(b)fromculturetostrengthentotheheartbeprintedbrandculturepropaganda,conveyheartbeprintedcultureconnotation.4)advertisementperformance:(a)planeandoutdoor,strengthenthenewproductsandspecialproductsofadvertisements,andatthesametimetoheartbeprintedtheirownbrandimagepromotion.(b)theTVads,themajornationaladvertisingmedia.,.,24,5)stagedpromotionalmaterialPressJieQingRitopushout,alsocanbeinafestivalmadeineveryyear.A)withafixedtimeinallthebigsupermarketbuythreeboxesofcansendapackofplasticextraction.B)buyheartbeprintedpapertowelfull38.8yuan,canthrowinthewalletisahandkerchiefpaper3packets.C)intheMid-Autumnfestivalisthemajorsupermarketspromotionsbuyheartbeprintedpapertowelfull28.9yuanOkbyatthecomputersliptocountercanchangeaexquisitemooncakes.,Summary,HeartbesealisbetweensweetheartsmindACTSuponmindfeeling,istheirfriendsofthetalkswhenasmile.Heartbeprintingpaperwithbeautifulloveforthemajoradvertisingappealpoint,andrichculturalconnotationtobuildtheChinesepaperfirstbrand,forfiveconsecutiveyearsthemarketshareofthefirst.,.,26,Therefore,theenterprisebrandpromotion,notonlyrelyonadvertising,advertisingbomb.Thepromotionofbrandoftheenterprise,thepurposeistohavetheconnotationofthebrandandculture