房地产策划文本的常用英文术语

房地产规划文本中的一般英语术语此事件的特征和市场定位project features and market positioning一、基本情况BACKGROUND财产名称Name位置位置位置开发者(s)投资者Investor(s):建筑设计设计师(s):高级承包商Contactor:财产类型Function项目净土地：总建筑面积Total area:建筑楼层数Number of floors:起始日期Date of commencement:完成日期Date of completion:第二，该事件的位置特征地理位置三、市场定位市场定位：a、图像定位Brand Images:创建先驱图像Creating a pioneering image:创建特征图像Creating an outstanding image:强调项目优势Highlighting the Strengthens:构建开发人员品牌形象building up a positive image of the developer:b，定位目标客户c，操作定位Operational Approach二、营销战略营销战略一、资金投入战略STRATEGY FOR MARKETING BUDGET:二、媒体广告计划媒体计划上述媒体放置策略的作用和目的the objectives of the afore mentioned strategy:1、介质包含Suggested media includes:广告计划Advertising Plans:(a)点密钥approachs(b)介质选择介质选择1、报纸Newspapers:中国报纸Chinese Newspaper:英文报纸类英文新闻发行商2，杂志马格尼斯：中国杂志类Chinese Magazines英语杂志类英语杂志。(1)开始营业：(2)服务服务：(3)位置位置：6、路牌和灯箱广告Roadside Billboards Light boxes。7、其他媒体Other Media(c)宣传和广告实施流程实施流程for pr advertisinga，暂存preparation stageproject under constructiona)大型道路广告Large Scale Billboards-机场道路、项目周围或拥挤地区b)直接投票手册Direct Mailing Pamphletsc)现场面板设计和展示中心设计planning of show room and sign boards at project sited)海报Posterse)标志和每个平面广告设计Graphic Designs and Logo Designsf)设计邀请和邀请designs and distribution of invitation cardsg)宣传材料和纪念品Promotion Brochures and Souvenirsh)举行开幕式和记者招待会opening ceremony and press conferenceI)报纸和杂志草稿Press Releasesj)制作电视海报和CD的电视商业和CD-ROM productionk)报纸、杂志广告advertisement placements in new papers and magazinesl)宣传和展示设计exhibition and project promotion seminarsB.中期阶段marketing stageproject sales supportA.报纸杂志印刷本和广告发布press release and advertising placementB.电视宣传和CD分发broadcast of TV商业和分配of CD-ROMC.宣传传单并分发promotion pamphlets distribution of promotion of pamphletsD.邀请和邀请将发送Invitation Cards Distribution of Invitation CardsE.租赁中心和配电盘建设construction of show rooms and sign boards at the project siteF.展厅制作(广告牌和旗帜)ExhibitionsG.国内客户共济会project promotion seminars for domestic clientsH.国内外广播广告发布releases of advertisement s in radio stations within and outside China一.公布国内外报纸和杂志广告releases of advertisement s in local and international magazinesJ.调整和更换nec essary中的促销内容C.最终状态proonged marketing effectsa)电视广告电视商业b)报纸杂志广告(包括印刷本)advertisement s and press releases in print mediac)宣传活动和展览promotion activities and exhibitionsd)路牌广告Outdoor Advertisements(d)，媒体广告发布建议recommended strategy for advertising1、平滑广告创意Public Relations Strategies2、海外发布Promotion in Overseas Markets特定实施程序Execution Plan媒体目的Objectives of our Media Strategy媒体策略Communications Strategy三、图形设计规划要求THEME OF GRAPHIC DESIGN四、NP、布告栏广告规划要求billboard advertising and its design五、营销活动计划建议PROMOTIONAL ACTIVITIES1、展览会宣传活动Exhibitions Promotions:展示场所选择注意事项The choice of exhibition venue:2、房地产管理问题实施属性管理的问题六、企业形象宣传包提案包装和品牌推广of corporate image质量，图像再塑项目the re-engineering of quality and image。1、项目营销促销文化概念philosophy behind the brand image of the project本建项目营销宣传文化概念的建立条件brand building elements of the project:1)、开发运营角度brand creation through sales operations2)，强调人性和时代感Human Touch and Contemporary Feel3)、本建项目的自然条件优越the unique edge of location advantage4)目标客户群的文化要求The culture of the target segment2、在本例中，如何构建项目营销文化the execution process of brand building第一阶段实施：建立“本案”营销宣传文化总精神Formulation of Brand Image阶段2实施：营销推广文化指导各种工作。projection of brand image via sales and marketing activities阶段3实施：以用户为营销文化建设的主体further development of brand image among the users三、咨询服务和服务交付详细列表services and supporting information required首先，营销顾问服务项目MARKETING CONSULTANCY SERVICES1、完整图像Brand Image(1)显示文件名(Logo):2、公共关系计划市场营销plas3、公共关系项目PR Services(1)图像宣传Corporate Communications:(2)危机管理crises管理：4、商场规划分析建议5、执行监督、质量控制执行流程和质量控制6、项目跟踪报告Project Tracking Reports执行双方事前合作的具体建议First Stage Cooperation:二、市场营销顾问专家市场专家(1)营销顾问营销顾问信念和格言Faith and Proverb(2)媒体规划主管Media Planning Directors三、其他工作合作点SUPPORTING FUNCTIONS四、咨询服务费用principles and scale of consultant fees1、咨询服务期限Consultancy service coverage:2、保守主义原则Charging Principle:根据核心执行时间表开展宣传活动：时间/阶段Time/Phases工作优先项目Items前期First Stage1-3个月First to Third Month市场定位市场职位划分文件名Project Name Logo整体升级计划Overall Promotion Plans完整pr计划Overall PR Plans制定预算、支出机制、预算和支付机制制作宣传材料Production of Promotion Materials执行第一阶段升级of 1st stage promotionPr作业执行Commencement of PR Services购物中心规划分析建议(包括图)中期Second Stage4-9个月Forrest to ninteth monthPr作业PR services第二阶段升级second stage promotion of secut