高一英语Advertising课件

,Unit1Advertising,Project,Doyouhaveanyideaofthetopfiveadsgroupsintheworld?,1奥姆尼康(Omnicom)2WPP集团3IPG(InterpublicGroup)4阳狮(PublcisGroup)5电通(Dentsu),Trytofindoutthemainideaofeachparagraph,reading,Paragraph1:Paragraph2:Paragraph3:Paragraph4:,thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachtheaudience.,1.Whatdoyouknowaboutanadcampaign?2.Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?3.Whydoyouneedtoresearchyouraudience?4.Whatshouldyouradvertisingcampaignbebasedon?,Discussion,Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoaparticularaudience.,Acleargoalandtargetaudience.,Becausetherightmessageneedstobecreatedforrightpeople.,Mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst.,LanguagePoints,determinev.决定,确定,测定,使下定决心定日期：determinedeterminethedateThesizeofyourfeetdeterminesthesizeofyourshoes.你两足的大小决定了你鞋的大小。,sth.,todosth,that/wh-,Haveyoudeterminedwhereyouaregoingtospendtheholiday?你已决定在哪儿度假？determinetodosth.=bedeterminedtodosth.=makeuponesmindtodosth.下决心做self-determinev.自主,自决self-determinationn.自主,自决(权),appealto：movethefeeling;attract1.有感染力；有吸引力Doesthesepaintingsappealtoyou?你对这些画感兴趣吗？Brightcolorsappealtosmallchildren.鲜艳的颜色能够吸引小孩。,Thismusicistooold-fashionedtoappealtopeopleanylonger.这首乐曲太过时，不再吸引人了。2.向某人恳求帮助appealtosb.forhelp为某事向某人发出呼吁makeanappealtosb.forsth.,thewaytheaudiencewillreact观众们反应的方式，其中theaudiencewillreact是定语从句来修饰先行词theway。在定语从句中如果先行词是theway后面的定语从句可以用that或者inwhich来引导，或者省略。做某事的方法:awaytodosthawayofdoingaway+定语从句（that/inwhich/省略）Raftingisagoodwaytoexperiencenature.Raftingisagoodway_peoplecanexperiencenature.,inwhich,又如：1.Idontlikethewaythat(inwhich)youtalkedwithyourparents.2.Thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest.,Thewritingfeaturesofahandoutinclude:,1.briefintroductionofsubject2.supportingdetails3.conclusion,Developinganadcampaign,PlanningItstimetoworkinsmallgroups.Youaretodiscusswhichofthesubjectsweareinterestedinandchooseoneofouradcampaign.,PreparingInthisstep,youaretomeet,discussthethreeimportantquestionssothateveryonehasaclearideaaboutthegoalandtargetaudienceinmindaswellasthemessageintheadandthemediayouwillusetogetyourmessageacross.Youshoulddividetheworksothatgroupmemberswillberesponsibleforadifferenttask.Thendiscussthethreequestionstogetherfirstanddecidewhichgroupmemberforeachtask.,ProducingNowyoueachputwhatyouhavewrittentogetherandaddlogos,proofreadyouradcampaignproposalandcorrectmistakesifany.,PresentingAtlength,presentyouradcampaigntothewholeclassbytakingturnstoexplainwhyyouchoosethetopic.Everyoneineachgroupshouldhaveachancetospeak.Anddisplaythelogosandsloganfortherestofth