Apple竞争优势战略分析.ppt

苹果Inc.in 2012，第6组，$406.8B，14/03/2013，$ 374，500，net销售$ million，$142.36B，差异costleadership， businessinesslevelstrategy marketshareofglobalpcvendors，NoTrojans，wormsandvirusepgradeevery 12 to 18 montsnoregistry， Intel chips fasterasndlesspower-hunrysupportwindowsmulti-touch，installanyappwithease.keepyourappsuptodate， widescreenipodwithtouchcontrollorserveralitymobileferechreathouginternetcommunications moreintuitiveandeasitousethanapcretinadi uchingyourphotos，readingabook，playingthepiano .worldwideemediatabletshipments (kundits )， easy-to-useinterfaceamazingfeaturesrock-solidstabilityaftypesandsecuritysiri， over 775 000应用程序s40 billion downloads4timsofthesoftandorindcometothedevelopers，seethedesignsuseandexpenceonlineshopping，seethedesignsuseandexpenceonlineshopping 通道，设备，用户，亚马逊，应用程序，Music，Movie，电视播放，ebooks，应用程序(主用户，games )，iPhone，iPad，iPod，Mac，应用程序appleeitunespostore 200 mcreditcards，AppleiTunesAppStore，Music，Movie，电视播放，ebooks，(主电子书)，KindleFire，a， amazonappstoreamazonmp 3140 mcreditcardsonfile，a，amazonaprecamazonmp3，corebusiness，corebusiness，WorldwideApplesuppliers，I levelragingscaleinpurchasing，givingcheckchannelalowermargin，horizonantrintegrationcontrationviturtionvirturcontrityintegrati Corporate-levelstrategy，ODM/OEM，$406.8B，$ 374，500，44 %，3