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精品文档2016全新精品资料全新公文范文全程指导写作独家原创1/15UNIT5GETTINGTHEMESSAGEREADINGADVERTISINGUNIT5GETTINGTHEMESSAGEREADINGADVERTISINGREADINGCOMREHENSIONADVERTISINGSTEP1CAREFULREADINGCHOOSETHEBESTANSWERS1THEWORDADVERTISINGMEANSTOMAKEAPRODUCTKNOWNTODAMANAGERSTHROUGHBROADCASTBLEADERSBYRADIOSCFIRMSBYPRINTEDNOTICESDPEOPLEINVARIOUSWAYS2ONEADVANTAGEOFADVERTISINGISTHATITHELPSAAINCREASEPRODUCTSALESBMAKEAPRODUCTMOREEXPENSIVECINCREASEPRODUCTIONDREDUCETHECOSTSOFAPRODUCT3ADVERTISINGISAHIGHLYDEVELOPEDBAINFORMATIONBINDUSTRYCTRADEDSCIENCE4THEDEVELOPMENTOFRADIO,TELEVISION,CINEMA,MAGAZINESANDNEWSPAPERSHASWITHTHEDEVELOPMENTOFADVERTISINGBAFOLLOWEDUPBGONEHANDINHANDCGONEBEHINDDTAKENPLACE5THEBESTCHANCETOREACHCUSTOMERSISTOCASELLTHEMTHEPRODUCTBSELLTHEMWHATMONEYCANNOTBUYLOVE,HAPPINESSANDSUCCESSCAPPEALTOTHEIREMOTIONSDREDUCETHEPRICEOFTHEPRODUCTS6THEDEVELOPMENTOFMEDIAHASGONEHANDHANDTHEDEVELOPMENT精品文档2016全新精品资料全新公文范文全程指导写作独家原创2/15OFADVERTISINGCABYBYBBYWITHCINWITHDINBY8PEOPLEREACTTOADVERTISEMENTSINDIFFERENTWAYSBECAUSEAAADSAREUSEFULANDENTERTAININGTOSOMEPEOPLEWHILEANNOYINGTOOTHERSBADSAREUSEFULANDENTERTAININGCADSAREANNOYINGDADSARENOTONLYUSEFULANDENTERTAININGBUTANNOYING9WHENWEBUYANEXPENSIVEPRODUCT,CANHELPUSMAKETHERIGHTDECISIONBASELLERSBADSCOURFRIENDSDDEFENDERS10NOTALLADSAREUSEDTOPROMOTEAPRODUCTORTOINCREASEACOMPANYSPROFITSMEANSDAALLADSAREUSEDTOPROMOTEAPRODUCTORTOINCREASEACOMPANYSPROFITSBFEWADSAREUSEDTOPROMOTEAPRODUCTORTOINCREASEACOMPANYSPROFITSCNOADSAREUSEDTOPROMOTEAPRODUCTORTOINCREASEACOMPANYSPROFITSDALLADSARENOTUSEDTOPROMOTEAPRODUCTORTOINCREASEACOMPANYSPROFITS11INORDERNOTTOBECOMEEASYTARGETFORADMAKERS,WEMUSTAADISTINGUISHBETWEENFICTIONANDFACTSBWATCHTVMOREOFTENCBELIEVEALLTHEADSDNEVERBELIEVEANYADS12THEBESTCHANCETOREACHCUSTOMERSFORTHEADVERTISERSISTAAAPPEALTOTHEIREMOTIONSBMAKEINTERESTINGPICTURESCGIVECUSTOMERSPROPERPRICESDSENDMESSAGESTOCUSTOMERS13PARAGRAPH4ISMAINLYABOUTCAADSMUSTINCREASETHEPRODUCTIONBADSMUSTREDUCETHEPRICEOFTHEPRODUCTIONCADSMUSTHELPCOMPANIESANDCUSTOMERSDADSMUSTMAKEAPRODUCTMOREEXPENSIVE14WHICHSENTENCETELLSUSTHEMAINIDEAOFPARAGRAH5CATHEMOSTIMPORTANTFUNCTIONOFADVERTISINGISTOINTRODUCETHEPRICESOFTHEPRODUCTSBTHEMOSTIMPORTANTFUNCTIONOFADVERTISINGISTOINTRODUCETHETYPESOFTHEPRODUCTSCTHEMOSTIMPORTANTFUNCTIONOFADVERTISINGISTOINTRODUCENEWPRODUCTSDTHEMOSTIMPORTANTFUNCTIONOFADVERTISINGISTOINTRODUC精品文档2016全新精品资料全新公文范文全程指导写作独家原创4/15ETHECOMPANYWHERETHEPRODUCTSCOMEFROM15WHYISADVERTISINGPOPULARCABECAUSEADSAREFOUNDINNEWSPAPERSBBECAUSEADSAREFOUNDONTHEINTERNETCBECAUSEADSAREFOUNDONTVDBECAUSEADSAREFOUNDEVERYWHERE16WECANINFERFROMTHELASTSENTENCEOFTHETEXTTHATCAWEMUSTLEARNTOBELIEVEADSBWEMUSTLEARNTOACCEPTADSCWEMUSTLEARNTOANALYSEADSDWEMUSTLEARNTOACCUSEADSSTEP2FINDOUTTHEMAINIDEAFOREACHPARAGRAPHPA1ADSAREFOUNDALMOSTEVERYWHEREPA2PEOPLEREACTTOADVERTISEMENTSINDIFFERENTWAYSPA3THEBASICPRINCIPLEOFADVERTISEMENTSISTOINFLUENCECUSTOMERSCHOICESPA4ADSHELPCOMPANIESANDCUSTOMERSNAVARIETYOFWAYSPA5THEMOSTIMPORTANTFUNCTIONOFADVERTISINGISTOINTRODUCENEWPRODUCTSPA6GOVERNMENTSANDOTHERORGANIZATIONSUSEADSTOMAKEPEOPLEAWAREOFGOVERNMENTPOLICIESANDSOCIALPROBLEMSPA7CUSTOMERSSHOULDBECAREFULOFILLEGALADSPA8CUSTOMERSSHOULDLEARNTOPROTECTTHEMSELVESFROMFALS精品文档2016全新精品资料全新公文范文全程指导写作独家原创5/15EADSANDMAKESMARTCHOICESSTEP3TORF1PEOPLEREACTTOADVERTISEMENTSINDIFFERENTWAYS2THEBASICPRINCIPLEOFADVERTISINGISFAIRLYDIFFICULT3SINCEANINCREASEINSALESMEANSANINCREASEINPRODUCTION,THEPRICEMAYBEINCREASED,TOO4TRUTHFULADSPROVIDEGOODINFORMATIONTHATHELPSCUSTOMERSTODECIDEWHETHERTHEYWANTORNEEDTHEADVERTISEDPRODUCT5PERHAPSTHEMOSTIMPORTANTFUNCTIONOFADVERTISINGISTOINCREASEACOMPANYSPROFITS6BYUSINGTHETECHNIQUESDEVELOPEDBYTHEADVERTISINGINDUSTRY,GOVERNMENTSANDOTHERNONPROFITORGANIZATIONSCANSPREADKNOWLEDGE,CHANGEATTITUDESANDIMPROVESOCIETY7ALLADSARENOTUSEDTOPROMOTEAPRODUCTORTOINCREASEACOMPANYSPROFITSSTEP4SCANTHETEXTQUICKLYANDUNDERLINEADVANTAGESANDDISADVANTAGESMENTIONEDINTHETESTAREADVERTISEMENTSGOODORBADFORPEOPLEMAKEALISTOFADVERTISEMENTANDDISADVANTAGESOFADVERTISEMENTSADVANTAGESDISADVANTAGESPROVIDEINFORMATIONMISLEADCUSTOMERS精品文档2016全新精品资料全新公文范文全程指导写作独家原创6/15INCREASESALESGIVEFALSEORINCORRECTINFORMATIONMAKETHEPUBLICAWAREOFSOCIALPROBLEMRAISETHEPRICEOFPRODUCTSCUTCOSTSOFNEWSPAPERSANDMAKETHEMCHEAPERTAKETOOMUCHTIMEORSPACEONTVORNEWSPAPERSTHEHISTORYOFADVERTISEMENT1THEFIRSTFORMOFADVERTISINGINGREECEANDEGYPTAROUND1500BC2THEFIRSTPRINTEDADVERTISEMENTINLONDON14773THEFIRSTCOMMERCIALSONRADIABOUT19204THEFIRSTCOMMERCIALONTVAFTERWORLDWAR2STEP5COMPLETETHEFOLLOWINGOFTHEPASSAGEADVERTISINGISAHIGHLY_INDUSTRYITHASGONE_WITHRADIO,TELEVISIONANDOTHERMEDIAHOWEVER,PEOPLE_TOADSINDIFFERENTWAYSDEFENDERSTHINKADSAREUSEFULANDHELPFULANDHELPCONSUMERSMAKE_CHOICESBUTCRITICS_COMPANIESOFUSINGADSTOMISLEADUSADVERTISING_CUSTOMERSCHOICESBYINTRODUCINGABRANDNAMEAND_PRODUCTSWITHCUSTOMERSNEEDSTHEREARESOMANYADSFORCUSTOMERS,SOADVERTISERSTRYTOGETTHEIRMESSAGE_BY_TOTHEIREMOTIONS精品文档2016全新精品资料全新公文范文全程指导写作独家原创7/15ADSHELPCOMPANIESANDCUSTOMERSINA_OFWAYSTHEYCANHELPCOMPANIES_SALESAND_THEPRICESMEANWHILE,THEYHELPCUSTOMERSCHOOSEAMONGALLTHEAVAILABLEPRODUCTSINFACT,TRUTHFULADSPROVIDEGOOD_,ANDHELPCUSTOMERSCOMPAREFEATURES,FUNCTIONSANDCOSTSSOMEGOVERNMENTSNAMETHEIRSPOKESMANORSPOKESWOMANTOMAKEPEOPLE_OFTHEIRSOCIALPROBLEMSANDPOLICIESCUSTOMERSSHOULDPROTECTTHEMSELVESBYKEEPINGAN_OUTFORBADADS,_BETWEENFICTIONANDFACTSANDMAKINGGOODCHOICESWORDSANDEXPRESSIONS1CONVEYVT1EXPRESSCONVEYSTH/THATONESFEELINGSMYBESTWISHESTOSBTHATHOWWORDSFAILEDTOCONVEYMYFEELINGSPLEASECONVEYMYBESTWISHESTOHIMHERLETTERCONVEYSTHATSHEHASAWARMHEARTWORDSCANNOTCONVEYHOWHAPPYIAM2TAKE/CARRYCONVEYTOCONVEYFROMTHESEAREFACTSWEMUSTTAKEINTOCONSIDERATIONSAFEDRIVINGISGOODBECAUSEITTAKESINTOCONSIDERINGTHELIVESOFPEOPLEFORABIGHOUSE,THEPRICEISFAIRLYCHEAP,YOUHAVEGOTTOTAKE精品文档2016全新精品资料全新公文范文全程指导写作独家原创8/15THEMONEYYOULLSPENDONREPAIRSINTOCONSIDERATIONLETSTAKEINTOCONSIDERATIONTHECONSEQUENCEOFHASTYDECISIONWEMUSTTAKELOCALCONDITIONSINTOACCOUNT3CHARGENINCHARGEOFINTHECHARGEOFTAKECHARGEOFSHEIS_THESALESDEPARTMENTTHEPATIENTIS_OFTHENURSETHECHILDRENWERELEFT_ANEIGHBOR4BLAME1BETOBMEIAMNOTTOBLAMEFORTHEMISTAKETHEDRIVERWASNOTTOBLAMEFORTHETRAFFICACCIDENT2BLAMESBFORSTHBLAMESTHONSBDONTBLAMEYOURMISTAKESONOTHERSHEBLAMEDHISFAILUREONHISFATHERHEBLAMESYOUFORNEGLECTOFDUTY5REACTREACTTOHOWDIDHEREACTTOYOURSUGGESTIONSHEREACTSBADLYTOTHISKINDOFMEDICINESHEREACTEDTOTHEINSULTBYTURNINGHERBACKONHIM6ACCUSEACCUSESBOFSTHTHEYACCUSEDHIMOFTAKINGBRIBESJOHNWASACCUSEDOFSTEALINGACAR精品文档2016全新精品资料全新公文范文全程指导写作独家原创9/15TOMSTEACHERACCUSEDHIMOFCHEATINGINTHEEXAM7ASSOCIATEASSOCIATEWITH1IDONTWANTTOBEEDWITHTHATAFFAIR2HISFATHERDOESNTLIKEHIMTOBEEDWITHSUCHPEOPLE3DOCTORSAREALWAYSEDINCHILDRENSMINDWITHINJECTIONSANDPAINS8GETACROSS1GETSBACROSSTHEGENERALFINALLYGOTHISTROOPSACROSSTHERIVERWOULDYOUPLEASEHELPMETOGETTHECHILDRENACROSSTHESTREET2GETSTHACROSSTOSBHEWASUNABLETOGETACROSSTOTHEAUDIENCEWHATHEMEANTTHETEACHERTRIEDTOEXPLAINTHEPROBLEM,BUTTHEEXPLANATIONDIDNOTGETACROSSTOTHECLASS9APPEAL1APPEALTOSBATTRACTSBTHISNOVELWILLAPPEALTOTHEPUBLICBRIGHTCOLORSAPPEALTOSMALLCHILDRENTHESEPICTURESDONOTAPPEALTOME2APPEALTOSBFORSTHASKSBFORSTHAPPEALTOSBTODOSTH精品文档2016全新精品资料全新公文范文全程指导写作独家原创10/15THELOSTCHILDAPPEALTOTHEPOLICEMANFORHELPTHESTUDENTSAPPEALEDTOTHEDIRECTORTOHELPTHEMGETCOSTUMESFORTHEPERFORMANCE3HEDECIDEDTOAPPEALTOAHIGHERCOURTJOHNFIRSTAPPEALEDTOTHEGOVERNOR,THENTOTHEPRESIDENT,BUTHENEVERRECEIVEDAREPLY9KEEPANEYEOUTKEEPONESEYESOPENIVELOSTMYRINGCOULDYOUKEEPANEYEOPENFORITWHILEYOUCLEANTHEHOUSEREMEMBERTOKEEPYOUREYESOPENFORALARGEBLUETRUCK10ATTACH1ATTACHSTHTOSWPLEASEATTACHAPRESENTPHOTOGRAPHTOYOURAPPLICATIONFORMTHECALENDARISATTACHEDTOTHEWALLBYANAIL2ATTACHTOTHEHOSPITALISATTACHEDTOTHEMEDICALCOTTAGEHEISFOOLISHLYATTACHEDTOOLDCUSTOMSTHEBOYISDEEPLYATTACHEDTOHISPARENTS11MAKESENSEITMAKESSENSESTOLOOKAFTERYOURSELF精品文档2016全新精品资料全新公文范文全程指导写作独家原创11/15THISSENTENCEDOESNTMAKEANYSENSEREADITANDTELLMEIFITMAKESSENSEEXERCISE1HOWDOYOUDEALWITHTHEDISAGREEMENTBETWEENTHECOMPANYANDTHECOSTUMERSTHEKEY_THEPROBLEMISTOMEETTHEDEMAND_BYTHECUSTOMERSATOSOLVINGMAKINGBTOSOLVINGMADECTOSOLVEMAKINGDTOSOLVEMADE2WHYDIDYOULEAVETHATPOSITIONI_ABETTERPOSITIONATIBMAOFFERBOFFEREDCAMOFFEREDDWASOFFERED3ICOULDNTDOMYHOMEWORKWITHALLTHATNOISE_AGOINGONBGOESONCWENTONDTOGOON4THEPRIZEOFTHEGAMESHOWIS30,000ANDANALLEXPENSES_VACATIONTOCHINAAPAYINGBPAIDCTOBEPAIDDBEINGPAID5ITSNECESSARYTOBEPREPAREDFORAJOBINTERVIEW_THEANSWERSREADYWILLBEOFGREATHELPATOHAVEHADBHAVINGHADCHAVEDHAVING6WHENASKEDBYTHEPOLICE,HESAIDTHATHEREMEMBERED_A精品文档2016全新精品资料全新公文范文全程指导写作独家原创12/15TTHEPARTY,BUTNOT_ATOARRIVELEAVINGBTOARRIVETOLEAVECARRIVINGLEAVINGDARRIVINGTOLEAVE7HAVINGATRIPABROADISCERTAINLYGOODFORTHEOLDCOUPLE,BUTITREMAINS_WHETHERTHEYWILLENJOYITATOSEEBTOBESEENCSEEINGDSEEN8IDONTWANT_LIKEIMSPEAKINGILLOFANYBODY,BUTTHEMANAGERSPLANISUNFAIRATOSOUNDBTOBESOUNDEDCSOUNDINGDTOHAVESOUNDED9WITHALOTOFDIFFICULTPROBLEMS,THENEWLYELECTEDPRESIDENTISHAVINGAHARDTIMEASETTLEDBSETTLINGCTOSETTLEDBEINGSETTLED10WHEN,THEMUSEUMWILLBEOPENTOTHEPUBLICNEXTYEARACOMPLETEDBCOMPLETINGCBEINGCOMPLETEDDTOBECOMPLETED11INSOMEPARTSOFLONDON,MISSINGABUSMEANS_FORANOTHERHOURAWAITINGBTOWAITCWAITDTOBEWAITING12_INAWHITEUNIFORM,HELOOKSMORELIKEACOOKTHANDOCTORADRESSEDBTODRESSCDRESSINGDHAVINGDRESSED13_FROMHEARTTROUBLEFORYEARS,PROFESSORWHITE精品文档2016全新精品资料全新公文范文全程指导写作独家原创13/15HASTOTAKESOMEMEDICINEWITHHIMWHEREVERHEGOESASUFFEREDBSUFFERINGCHAVINGSUFFEREDDBEINGSUFFERED14_BLOODIFYOUCANANDMANYLIVESWILLBESAVEDAGIVINGBGIVECGIVENDTOGIVE15TONYWASVERYUNHAPPYFOR_TOTHEPARTYAHAVINGNOTBEENINVITEDBNOTHAVINGINVITEDCHAVINGNOTINVITEDDNOTHAVINGBEENINVITED16THE_BOYWASLASTSEEN_NEARTHEEASTLAKEAMISSINGPLAYINGBMISSINGPLAYCMISSEDPLAYEDDMISSEDTOPLAY17IN1636,HARVARDISONEOFTHEMOSTFAMOUSUNIVERSITIES_INTHEUNITEDSTATESABEINGFOUNDEDBITWASFOUNDEDCFOUNDEDDFOUNDING18HESENTMEANEMAIL,_TOGETFURTHERINFORMATIONAHOPEDBHOPINGCTOHOPEDHOPE19YOUSHOULDHAVETHANKEDHERBEFOREYOULEFTIMEANT_,BUTWHENIWASLEAVINGICOULDNTFINDHERANYWHEREATODOBTOCDOINGDDOINGSO20DADDYDIDNTMINDWHATWEWEREDOING,ASLONGASWEWERETOGETHER,_FUN精品文档2016全新精品资料全新公文范文全程指导写作独家原创14/15AHADBHAVECTOHAVEDHAVING21ALLTHEPREP
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