【毕业论文】商务英语学习中跨文化交际能力的培养策略探析

本科毕业论文商务英语学习中跨文化交际能力的培养策略探析学院外语学院专业英语方向经贸班级学号姓名指导教师二一四年六月APROBEINTOCULTIVATIONSTRATEGIESOFINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNINGSUPERVISORAUTHORATHESISSUBMITTEDINPARTIALFULFILLMENTOFTHEREQUIREMENTSFORTHEDEGREEOFBAINENGLISHSCHOOLOFFOREIGNLANGUAGESSICHUANUNIVERSITYOFSCIENCEINTERCULTURALCOMMUNICATIONCOMPETENCEBUSINESSENGLISH内容摘要如今，经济全球化使跨文化交流日趋重要，日益频繁。作为世界贸易组织成员国之一的中国，更多地参与到了与他国的商务交流之中。为适应国际竞争的需要，中国需要既掌握了大量英语专业知识，又具备跨文化交际能力的复合型人才。因此，商务英语专业学生面临着前所未有的机遇与挑战。换言之，对商务英语专业学生的培养不仅应该让其了解什么是文化，什么是跨文化交流；更应该使之明白如何在学习中培养跨文化交际能力的策略。拥有这些必备的能力，在将来的国际商务活动中就能有效地克服文化障碍，减少文化冲突。加强跨文化交际能力的培养有助于国际商务交际的成功开展。本文通过分析全球化视阈下商务交际的重要性和必要性，从而使学习者树立跨文化商务交际意识，旨在培养跨文化商务交际策略，提高其交际能力。关键词文化；语言；跨文化交际能力；商务英语CONTENTSACKNOWLEGEMENTSIABSTRACTII内容摘要III1INTRODUCTION12THEBACKGROUNDOFINTERCULTURALCOMMUNICATION221THEDEFINITIONOFCULTURE222THEDEFINITIONOFINTERCULTURALCOMMUNICATION23INTERCULTURALCOMMUNICATIONINBUSINESSENGLISHLEARNING331THEBACKGROUNDOFBUSINESSENGLISH332THENECESSITYOFCULTIVATINGINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNING4321ANINEVITABLEREQUIREMENTOFECONOMICGLOBALIZATION4322ANEEDFORABRIDGEOVERCULTUREBARRIERS54THECULTIVATIONSTRATEGIESOFINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNING641TOCULTIVATESTUDENTSINTERCULTURALAWARENESS6411TOCOMPARECULTURALDIFFERENCES7412TODEVELOPDIFFERENTTHINKINGPATTERNS842TODEVELOPCULTUREORIENTEDCOURSEINBUSINESSENGLISHLEARNING843TOTAKEADVANTAGESOFONLINEMATERIALS95CONCLUSION10REFERENCES11关于毕业论文原创性的声明I1INTRODUCTIONINTHE21STCENTURY,WITHTHEDEVELOPMENTOFGLOBALECONOMY,PEOPLEAREBECOMINGINCREASINGLYINTERCONNECTEDWITHTHEWHOLEWORLD,ANDNEEDTOUNDERSTANDTHEPEOPLEWHOSEBACKGROUNDISQUITEDIFFERENTFROMTHEIROWNTOCOMMUNICATEEFFECTIVELYWITHPEOPLEFROMDIFFERENTCULTURESNEEDSTOCULTIVATEPEOPLESINTERCULTURALCOMMUNICATIONCOMPETENCEINCHINA,HOWEVER,TRADITIONALTEACHINGMODEINBUSINESSENGLISHFOCUSESONSTUDENTSLISTENING,SPEAKING,READINGANDWRITINGSKILLSRATHERTHANINTERCULTURALCOMMUNICATIONCOMPETENCEALOTOFSTUDENTSMAYWONDERWHYTHEYSHOULDCULTIVATECOMMUNICATIONCOMPETENCEFORSTUDENTSMAJORINGINBUSINESSENGLISH,THEYARESUPPOSEDTOREALIZETHATLIVINGINAGLOBALVILLAGEANDFACINGTHEMULTICULTURALSOCIETIES,TOINTERACTWITHPEOPLEFROMDIFFERENTCULTURESISNOTONLYANISSUEFACEDBYTHEDIPLOMATS,EXPATRIATESANDINTERNATIONALTRAVELERS,BUTANYONEELSESOTHEYCANNOTIGNORETHENECESSITYOFCULTIVATINGINTERCULTURALCOMMUNICATIONCOMPETENCE,ANDTHERESEEMSAMUSTTOGRASPSOMEBASICINTERCULTURALCOMMUNICATIONCOMPETENCETOCATCHUPWITHTHETRENDOFGLOBALIZATIONTHELACKOFINTERCULTURALAWARENESSISACOMMONPROBLEMINTHECULTIVATIONOFINTERCULTURALCOMMUNICATIONCOMPETENCE,WHICHWOULDLEADTOMISUNDERSTANDINGOFANOTHERCULTURETHATISTOSAY,WITHOUTTHECULTIVATIONOFINTERCULTURALAWARENESS,TOCULTIVATEINTERCULTURALCOMMUNICATIONCOMPETENCEBECOMESAMISSIONUNAVAILABLETHUS,THEURGENTNEEDFORSTUDENTSMAJORINGINBUSINESSENGLISHISTOIMPROVETHEIRINTERCULTURALAWARENESSANDCULTIVATETHEIRINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNINGTHEREFORE,THEWRITERCHOOSESAPROBEINTOCULTIVATIONSTRATEGIESOFINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNINGASTHETOPICOFHERBATHESIS,INORDERTOAROUSESTUDENTSINTERCULTURALAWARENESSANDHELPTHEMTOSEEKSOMEPRACTICALAPPROACHESTOIMPROVETHEIRINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNING2THEBACKGROUNDOFINTERCULTURALCOMMUNICATION21THEDEFINITIONOFCULTURECULTUREISALEARNEDSETOFSHAREDINTERPRETATIONSABOUTBELIEFS,VALUES,ANDNORMS,WHICHAFFECTTHEBEHAVIORSOFARELATIVELYLARGEGROUPOFPEOPLEITISANENSEMBLEOFSOCIALEXPERIENCES,THOUGHTPATTERNS,EXPECTATIONS,ANDBEHAVIORALPRACTICESIDENTIFIABLETHROUGHNORMSANDBELIEFSTHATAREHISTORICALLYTRANSMITTEDANDSHAREDBYACOMMUNITYCHENG,2003LANGUAGE,ASONEOFTHEMOSTIMPORTANTTOOLSININTERCULTURALCOMMUNICATION,ISANEVOLVEDCULTURALPATTERNANDCULTURALCARRIERASWELLDIFFERENTLANGUAGESALWAYSREFLECTDIFFERENTCULTUREBACKGROUNDSTOPUTITINOTHERWORDS,CHINESESHARECOMPARATIVELYTHESAMECULTUREWITHTHEPEOPLEWHOARENATIVESPEAKERSOFCHINESELANGUAGE,WHILEENGLISHSPEAKINGPEOPLEDONTWHENENCOUNTERINGWITHWESTERNERS,THEFIRSTPROBLEMISHOWTOCOMMUNICATEWITHTHEMWITHMODERNSOCIETYHIGHLYDEVELOPED,NOONECANDENYTHATPEOPLEAREMOREANDMOREFREQUENTLYPARTICIPATINGININTERCULTURALCOMMUNICATIONTOBEGINWITH,THEDEFINITIONOFINTERCULTURALCOMMUNICATIONNEEDSTOBECLARIFIED22THEDEFINITIONOFINTERCULTURALCOMMUNICATIONWIKIPEDIADEFINESINTERCULTURALCOMMUNICATIONALSOFREQUENTLYREFERREDTOASCROSSCULTURALCOMMUNICATION,WHICHISALSOUSEDINADIFFERENTSENSE,THOUGHAS“AFIELDOFSTUDYTHATLOOKSATHOWPEOPLEFROMDIFFERENTCULTURALBACKGROUNDSCOMMUNICATE,INSIMILARANDDIFFERENTWAYSAMONGTHEMSELVES,ANDHOWTHEYENDEAVORTOCOMMUNICATEACROSSCULTURES”THECOMMUNICATIVEBEHAVIOROFANINDIVIDUALISGREATLYINFLUENCEDBYCULTURETHROUGHTHEPROCESSOFSOCIALIZATION,INDIVIDUALSACQUIREDISTINCTBELIEFS,VALUESANDNORMSANDALLOFTHESECULTURALPATTERNSCANBECONVEYEDTHROUGHTHEPROCESSOFCOMMUNICATIONSOWHENSTUDENTSARELEARNINGTHECOURSEOFBUSINESSENGLISHORPARTICIPATINGININTERCULTURALCOMMUNICATION,THEYCANEASILYFINDTHATOURORIGINALREACTIONS,ATTITUDESANDFEELINGSARENOTTHESAMEASWHATHAVEBEENDESCRIBEDINTHETEXTBOOKS3INTERCULTURALCOMMUNICATIONINBUSINESSENGLISHLEARNING31THEBACKGROUNDOFBUSINESSENGLISHBUSI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