企划书撰写要点

企划书撰写要点PLANNINGWRITINGFIRST,THEBASICELEMENTSOFTHEPLANNINGBOOKTHETYPESOFPLANNINGBOOKSVARYGREATLYINFORMANDSTYLEDUETODIFFERENTOBJECTSANDCONTENTHOWEVER,THECOMPOSITIONOFANYKINDOFPROJECTBOOKMUSTHAVE5W2H1E,ATOTALOF8BASICELEMENTSWHATWHATPURPOSEANDCONTENTOFTHEPROJECTWHOWHOPLANNINGRELATEDPERSONNELWHEREHECHUPLANNINGANDIMPLEMENTATIONWHENTIMEPLANNINGTIMEWHYWHYPLANNINGREASONS,PROSPECTSHOWHOWPLANNINGMETHODSANDOPERATIONIMPLEMENTATIONHOWMUCHHOWMUCHPLANNINGBUDGETEFFECTEFFECTFORECASTPROJECTRESULTSANDEFFECTIVENESSANYREALPROJECTMUSTHAVETHESE8BASICELEMENTSITISWORTHMENTIONINGTHATATTENTIONSHOULDBEPAIDTOTHEIMPORTANCEOFHOW,MUCHANDEFFECTTOTHEWHOLEPROJECTIFWEIGNORETHECOSTINPUTOFPROJECTSANDPAYNOATTENTIONTOTHEPREDICTIONOFTHEEFFECTOFPLANNINGBOOKS,THENTHISKINDOFPLANNINGISNOTASUCCESSFULPROJECTONLY5W1HSPROPOSALCANNOTBECALLEDAPLANNINGBOOK,ITCANONLYBEREGARDEDASAPLANTWO,THEGENERALFORMATOFTHEPROJECTBOOKTHEGENERALFORMATOFTHEPROPOSALISASFOLLOWS1PROJECTNAMETHENAMEOFTHEPROPOSALMUSTBESPECIFICANDCLEARFOREXAMPLE,THENAMEOF“HOWTOPREVENTTHEFTPLANNING“ISNOTCOMPLETEANDACCURATEITSHOULDBEAMENDEDAS“BEIJINGCHAOYANGDISTRICTJUNE1994TODECEMBERSECURITYPLAN“2NAMEOFPLANNERTHENAME,UNITANDPOSITIONOFTHEPLANNERSHALLBECLEARLYSTATEDIFITISACOLLECTIVEPLAN,THENAMES,WORKUNITSANDFUNCTIONSOFALLRELEVANTPERSONNELSHOULDBEWRITTENOUT3PLANNINGCOMPLETIONTIMEINACCORDANCEWITHTHEPLANCOMPLETIONDATEJUSTFILLINIFTHEPLANHASBEENREVISEDBEFORETHEFINALDECISION,INADDITIONTOFILLIN“ONEYEAR,ONEMONTH,ONEDAYTOCOMPLETE“,BUTALSOWITH“SOMEYEAR,ONEDAY,ONEDAY,“THEAMENDMENTFINALIZED“4PLANNINGOBJECTIVESPLANNINGOBJECTIVESSHOULDBESPECIFICANDCLEARFOREXAMPLE,BETWEENJUNE1994ANDDECEMBER,THEFTSINBEIJING,CHAOYANGDISTRICT,WEREREDUCEDBY105PLANNINGCONTENTTHISISTHEMOSTIMPORTANTPARTOFTHEPROJECTBOOKINCLUDINGPLANNINGREASONS,PROSPECTS,INFORMATION,PROBLEMS,CREATIVITY,KEYASPECTSSPECIFICCONTENTVARIESACCORDINGTOTHETYPEOFPROJECT,BUTMUSTBEMADECLEARTOREADERSNOTTOODETAILED,RAMBLING,OTHERWISEITWILLMAKETHEREADERSFEELDULLASDITCHWATERINADDITION,WESHOULDPAYATTENTIONTOAVOIDIRRATIONALCONTENT6BUDGETSHEETANDSCHEDULEPLANNINGISACOMPLICATEDSYSTEMENGINEERING,NEEDACERTAINAMOUNTOFMANPOWER,MATERIALANDFINANCIALRESOURCES,THEREFORE,MUSTBECAREFULTOMAKEALLKINDSOFBUDGET,COST,DRAWTHEBESTFORM,ANDTOLISTHEADEXPENDITURECONTENT,WHICHISCONVENIENTANDEASYTOCHECKAFTERACCOUNTINGPLANNINGISTHEPROCESSOFALLOVERTHETABLEPLANNINGACTIVITIESLIKEATIMETABLE,YOUWILLHAVETODOWHAT,TOBECLEARLYMARKED,SOTHATAFTERTHEINSPECTION7THESITEREQUIREDFORTHEIMPLEMENTATIONOFTHEPROJECTINTHECOURSEOFTHEIMPLEMENTATIONOFTHEPROJECT,WHATSITES,WHATKINDOFVENUESANDWHATKINDOFASSISTANCESHOULDBEPROVIDEDSHOULDBEEXPLAINED8FORECASTEFFECTACCORDINGTOTHEINFORMATION,PREDICTTHEEFFECTAFTERTHEIMPLEMENTATIONOFTHEPROJECTAGOODPLAN,THEEFFECTISPREDICTABLEANDPREDICTABLE,ANDTHERESULTSAREOFTENQUITECLOSETOTHEPREDICTEDRESULTS9REFERENCELITERATUREAVARIETYOFREFERENCEMATERIALSTHATCONTRIBUTETOTHECOMPLETIONOFTHEPROJECT,INCLUDINGNEWSPAPERS,MAGAZINES,BOOKS,SPEECHES,INTERNALINFORMATION,GOVERNMENTSTATISTICS,INVESTIGATIONS,ETC,SHOULDBELISTEDONESHOWSTHATPLANNERSARERESPONSIBLEFORTHEATTITUDE,ANDTWOCANINCREASETHECREDIBILITYOFTHEPROJECT10OTHERMATTERSNEEDINGATTENTIONINORDERFORTHEPROJECTTOPROCEEDSMOOTHLY,OTHERIMPORTANTPOINTSOFATTENTIONSHOULDBEATTACHEDTOTHEPROJECTPROPOSAL,SUCHASWHATARETHECONDITIONSFORTHEIMPLEMENTATIONOFTHEPROJECTMUSTBESUPPORTEDBYOTHERDEPARTMENTSWEHOPETHATTHELEADERSOFTHEENTERPRISEWILLEXPLAINTHESIGNIFICANCEOFTHECASETOALLSTAFFMEMBERSSOASTOREACHACONSENSUSANDUSEITFULLYTHEGENERALFORMATOFTHEABOVEPROPOSALSISSUMMARIZEDASFOLLOWSGENERALFORMATOFPROPOSALBOOKCOVER1NAMEOFPROPOSAL2THENAMESOFTHEPLANNERSARESPECIFICANDCLEAR3TIMEOFCOMPLETIONOFTHEPROPOSALTEXT4OBJECTIVESOFTHEPROJECT5THECONTENTSOFTHISPROJECTANDTHEMAINCONTENTSOFTHISPLAN6BUDGETANDSCHEDULEREFININGCONTENT7PLANNINGSITE8PREDICTIONEFFECTAPPENDIX9REFERENCELITERATURE10OTHERMATTERSNEEDINGATTENTIONPROPOSALEDITAPLANNERISONEOFTHEMOSTEFFECTIVETOOLSFORCOMMUNICATIONBETWEENANENTREPRENEURORABUSINESSOWNERANDPOTENTIALINVESTORSITISTHEGENERALFRAMEWORKANDBUDGETOFTHEENTERPRISECATALOG1OVERVIEW2ELEMENTS3GENERALFORMAT4ESSAYS5ESSAYS6WRITINGRULES1OVERVIEWEDITEXPERIENCEDENTREPRENEURSANDPROFESSIONALMANAGERSKNOWTHATTHEPROPOSALISALSOANINDISPENSABLEMANAGEMENTTOOL,THEYFOUNDINTHEPLANNINGPROCESS,FORCINGMYSELFTOFOLLOWEVERYSTEPOFCOMPLETEPLAN,NOTONLYISAKINDOFDISCIPLINE,ISALSOAGOODWAYOFLOGICALTHINKINGPROCESSTHEPERFECTPREPARATIONPROPOSALAFTER,CANHELPTHECOMPANYIMPROVETHEABILITYOFVARIOUSOPERATIONSCONTINUEDTOREACHAGOAL,ALLTHECOMPANIESBUSINESSOWNERSANDSHAREHOLDERS,EMPLOYEESANDINVESTORS,ARETHEMOSTFAVORABLEPRACTICETHEPROPOSALFORMCANBEVERYDIVERSE,BUTINESSENCE,THEPROPOSALISAGENERALGOALOFLONGTERMGOALS/ADESCRIPTIONOFCOMPANYGOALS,THESTAGEGOAL/TARGETOBJECTIVES,BUSINESSSTRATEGYSTRATEGIESANDTACTICALTACTICSINSTRUMENT,SIMPLY,THEPROPOSALAIMISTOILLUSTRATETHECOMPANYWHERETOGOTOTHEFUTURE,ITWILLARRIVEATTHEDESTINATION,ANDHOWISTHEGOALAFTERSIGHT2ELEMENTSEDITTHETYPESOFPLANNINGBOOKSVARYGREATLYINFORMANDSTYLEDUETODIFFERENTOBJECTSANDCONTENTHOWEVER,THECOMPOSITIONOFANYKINDOFPROJECTBOOKMUSTHAVE5W2H1E,ATOTALOF8BASICELEMENTSWHATWHATPURPOSEANDCONTENTOFTHEPROJECTWHOWHOPLANNINGRELATEDPERSONNELWHEREHECHUPLANNINGANDIMPLEMENTATIONWHENWHENPLANNINGTIMEWHYWHYPLANNINGREASONS,PROSPECTSHOWHOWPLANNINGMETHODSANDOPERATIONIMPLEMENTATIONHOWMUCHHOWMUCHPLANNINGBUDGETEFFECTEFFECTFORECASTPLANNINGRESULTSANDEFFECTSANYREALPROJECTMUSTHAVETHESE8BASICELEMENTSITISWORTHMENTIONINGTHATATTENTIONSHOULDBEPAIDTOTHEIMPORTANCEOFHOW,MUCHANDEFFECTTOTHEWHOLEPROJECTIFWEIGNORETHECOSTINPUTOFPROJECTSANDPAYNOATTENTIONTOTHEPREDICTIONOFTHEEFFECTOFPLANNINGBOOKS,THENTHISKINDOFPLANNINGISNOTASUCCESSFULPROJECTONLY5W1HSPROPOSALCANNOTBECALLEDAPLANNINGBOOK,ITCANONLYBEREGARDEDASAPLAN3GENERALFORMATEDITTHEGENERALFORMATOFTHEPROPOSALISASFOLLOWS1PROJECTNAMETHENAMEOFTHEPROPOSALMUSTBESPECIFICANDCLEARFOREXAMPLE,THENAMEOF“HOWTOPREVENTTHEFTPLANNING“ISNOTCOMPLETEANDACCURATEITSHOULDBEAMENDEDAS“BEIJINGCHAOYANGDISTRICTJUNE1994TODECEMBERSECURITYPLAN“2NAMEOFPLANNERTHENAME,UNITANDPOSITIONOFTHEPLANNERSHALLBECLEARLYSTATEDIFITISACOLLECTIVEPLAN,THENAMES,WORKUNITSANDFUNCTIONSOFALLRELEVANTPERSONNELSHOULDBEWRITTENOUT3PLANNINGCOMPLETIONTIMEINACCORDANCEWITHTHEPLANCOMPLETIONDATEJUSTFILLINIFTHEPLANHASBEENREVISEDBEFORETHEFINALDECISION,INADDITIONTOFILLIN“ONEYEAR,ONEMONTH,ONEDAYTOCOMPLETE“,BUTALSOWITH“SOMEYEAR,ONEDAY,ONEDAY,“THEAMENDMENTFINALIZED“4PLANNINGOBJECTIVESPLANNINGOBJECTIVESSHOULDBESPECIFICANDCLEARFOREXAMPLE,BETWEENJUNE1994ANDDECEMBER,THEFTSINBEIJING,CHAOYANGDISTRICT,WEREREDUCEDBY105PLANNINGCONTENTTHISISTHEMOSTIMPORTANTPARTOFTHEPROJECTBOOKINCLUDINGPLANNINGREASONS,PROSPECTS,INFORMATION,PROBLEMS,CREATIVITY,KEYASPECTSSPECIFICCONTENTVARIESACCORDINGTOTHETYPEOFPROJECT,BUTMUSTBEMADECLEARTOREADERSNOTTOODETAILED,RAMBLING,OTHERWISEITWILLMAKETHEREADERSFEELDULLASDITCHWATERINADDITION,WESHOULDPAYATTENTIONTOAVOIDIRRATIONALCONTENT6BUDGETSHEETANDSCHEDULEPLANNINGISACOMPLICATEDSYSTEMENGINEERING,NEEDTOSPENDACERTAINAMOUNTOFMANPOWER,MATERIALANDFINANCIALRESOURCES,THEREFORE,MUSTMAKEADETAILEDBUDGET,USINGAVARIETYOFCOST,THEBESTDRAWFORM,ANDTOLISTHEADEXPENDITURECONTENT,WHICHISCONVENIENTANDEASYTOCHECKAFTERACCOUNTINGSCHEDULEPLANNINGISTHEPROCESSOFPLANNINGACTIVITIESTOSCHEDULE,YOUWILLKNOWWHATTODO,TOBEMARKED,SOTHATAFTERTHEINSPECTION7THESITEREQUIREDFORTHEIMPLEMENTATIONOFTHEPROJECTINTHECOURSEOFTHEIMPLEMENTATIONOFTHEPROJECT,WHATSITES,WHATKINDOFVENUESANDWHATKINDOFASSISTANCESHOULDBEPROVIDEDSHOULDBEEXPLAINED8FORECASTEFFECTACCORDINGTOTHEINFORMATION,PREDICTTHEEFFECTAFTERTHEIMPLEMENTATIONOFTHEPROJECTAGOODPLANCANBEEXPECTEDANDPREDICTABLE,ANDTHERESULTSAREOFTENQUITECLOSETOTHEPREDICTEDRESULTS9REFERENCELITERATUREAVARIETYOFREFERENCEMATERIALSTHATCONTRIBUTETOTHECOMPLETIONOFTHEPROJECT,INCLUDINGNEWSPAPERS,MAGAZINES,BOOKS,SPEECHES,INTERNALINFORMATION,GOVERNMENTSTATISTICS,INVESTIGATIONS,ETC,SHOULDBELISTEDONESHOWSTHATPLANNERSARERESPONSIBLEFORTHEATTITUDE,ANDTWOCANINCREASETHECREDIBILITYOFTHEPROJECT10OTHERMATTERSNEEDINGATTENTIONINORDERFORTHEPROJECTTOPROCEEDSMOOTHLY,OTHERIMPORTANTPOINTSOFATTENTIONSHOULDBEATTACHEDTOTHEPROJECTPROPOSAL,SUCHASTHECONDITIONSFORTHEIMPLEMENTATIONOFTHEPROJECTOTHERDEPARTMENTSSHOULDSUPPORTANDCOOPERATEWITHEACHOTHERIHOPETHELEADERSOFTHEENTERPRISEWILLEXPLAINTHESIGNIFICANCEOFTHECASETOALLTHESTAFF,INORDERTOREACHACONSENSUS,THEUSEOFTHEGENERALFORMATOFTHEABOVEPROPOSALSISSUMMARIZEDASFOLLOWSGENERALFORMATOFPROPOSALBOOKCOVER1NAMEOFTHEPROPOSAL2THENAMESOFTHEPLANNERSARESPECIFICANDCLEAR3TIMEOFCOMPLETIONOFTHEPROPOSALTEXT4OBJECTIVESOFTHEPROJECT5THECONTENTSOFTHISPROJECTANDTHEMAINCONTENTSOFTHISPLAN6BUDGETANDSCHEDULEREFININGCONTENT7PLANNINGSITE8PREDICTIONEFFECTAPPENDIX9REFERENCELITERATURE10OTHERMATTERSNEEDINGATTENTION4ESSAYSEDITDAILYORALLIQUIDMARKETINGANDADVERTISINGPROGRAMNAMEDAILYORALLIQUIDMARKETINGANDADVERTISINGPROGRAMPLANNINGUNITSOUTHERNCHINAGUANGDONGPHARMACEUTICALPRODUCTSEXHIBITIONCENTERPLANNERCHENDEWEI,LUOYAOHUIWRITERLUOYAOHUICOMPLETIONDATEOCTOBER1993PREFACEWITHTHEDEVELOPMENTOFECONOMYANDTHERENEWALOFIDEAS,PEOPLESLIVINGSTANDARDISGRADUALLYRAISED,ANDTHECONSUMPTIONDEMANDOFHEALTHCAREPRODUCTSISINCREASINGDAYBYDAY,ANDITHASGREATMARKETPOTENTIALORALLIQUIDBY“MARKETDEVELOPMENTANDTHEIMPACTOFTHESUNGOD“,INRECENTYEARSHASIGNITEDTHEMARKETGROWTHOFTHEFIRE,ACCORDINGTOTHEREPORT,ORALLIQUID,CHINAHASMORETHAN400FACTORIES,OUTPUTBYTHEBILLIONSOCCUPYGUANGDONGMARKETSTRONG“SUNGOD“,“WAHAHA“,“ROBUST“,“NATURALDRINK,“THEBRIGHTYOUNGERGENERATION“OF“EXTENSIONOFTHETREASURELIQUID“,“WIFEORALLIQUID“WITHASTRONGOFFENSIVEINTOTHEMARKETSOTHEDEMANDFORORALLIQUIDISVERYLARGEANDTHEORALLIQUIDWITHGOODCURATIVEEFFECTISMOREPOPULARTHEREFORE,INTHEPOWERFUL“SUNGOD“,“NATURE“OF“YIN“,UNTILBEFORETHEDAILYLEORALLIQUIDTOENTERTHEGUANGDONGMARKETANDOCCUPYASPACEFORONEPERSON1,THEPROPOSEDPOINTS1,GIVENTHE1DAILYLEORALLIQUIDHASTHEANTIBEAUTYYANNIANCHARACTERISTICASWELLASTHE“SUNGOD“WAHAHA“OCCUPYTHECHILDRENSMARKETSITUATION,DAILYLEORALLIQUIDSHOULDBEORIENTEDADULTS,ESPECIALLYTHEELDERLYADULTS,THEELDERLYMARKET,FOCUSONSALESTARGET1,2,HELDPRODUCTPUBLICITYMEETING,CARRYOUTHOLIDAYACTIVITIES,THROUGHTELEVISION,NEWSPAPERS,PRODUCTADVERTISING,THERAPIDESTABLISHMENTOFSALESPOINT,BESURETOMAKEEVERYDAYMUSICPRODUCTSWELLKNOWN,CONVENIENTTOBUY1,3,INORDERTOENSURETHATPRODUCTSARENOTTAKENIMITATION,PLEASEASSOONASPOSSIBLETODAILYMUSICPACKAGINGGRAPHICSREGISTRATIONTOTHEBUSINESSSECTOR,ORTOLIUZHOUPATENTOFFICETOAPPLYFORDESIGNPATENTSGRAPHICSANDCOLORS1,4,INTHENEWPRODUCTBEFOREENTERINGTHEMARKET,ENTERPRISESSHOULDINTRODUCE“CIS“STRATEGICSYSTEMOFENTERPRISEIMAGE,ENTERPRISENAMEBYTHEORIGINALNAME“THELIUJIANGRIVER“TO“HAPPYDAY“,ANDALSOTHEDEVELOPMENTOFTHENEWTRADEMARK,THETRADEMARK,ENTERPRISENAME,PRODUCTTHREEINONE,TOTHEOVERALLIMAGEINTHESOCIETYANDTHEPUBLIC1,5,THEPROPOSEDIMPLEMENTATIONPERIOD1993,101993,121,6,THEADVERTISINGBUDGETOFTHISPROPOSALISRMB410000YUAN2MARKETANALYSISANDRESEARCH2,1,ACCORDINGTOSTATISTICS,OVER60YEARSOLDINGUANGDONGPROVINCEHASEXCEEDED6MILLION,ACCOUNTINGFOR10OFTHETOTALPOPULATIONOFTHECITYCENTERPERCENT,600THOUSANDINTHECITYOFGUANGZHOU,NEARTHECITYOFFOSHAN300THOUSANDTHEELDERLYAREARAPIDLYEXPANDINGCONSUMERGROUPTHEELDERLYHAVEGOODHEALTHANDLONGEVITY,ANDTHEMARKETPROSPECTISBROAD2,2,THEGUANGDONGREGIONISVERYCOMPETITIVE,BOTHBUSINESSANDPUBLICAFFAIRSAREBUSY,INADDITION,ENVIRONMENTALPOLLUTION,MAKINGADULTSPRONETOFATIGUE,PRONETODISEASE,SOMEMIDDLEAGEDPEOPLEHAVEPREMATURESENILITY“MIDDLEAGEDTOHEALTHY“ISEXPECTEDTOSTRIVEFORTHEMIDDLEAGEDMARKET2,3,GUANGDONGORALLIQUIDMARKETCOMPETITIONISFIERCE,ALLKINDSOFORALLIQUIDEMERGEINANENDLESSSTREAM,PEOPLECHOOSEALARGERRANGESOITISNECESSARYTOSELECTTHEAPPROPRIATETIME,ADVERTISINGCAMPAIGNTOSOCIALDIVISIONSBECAUSEPEOPLEDONOTMEETTHEGENERALCOMMODITYADVERTISINGANDTENDTOEMOTIONALCONSUMPTION,EVERYDAYHAPPYTOSEIZEPEOPLESCONSUMPTIONPSYCHOLOGY,WITHAFFECTIONMOVING,STRIVEFORTHEMARKET3,MARKETINGMETHODSDAILYJOYORALLIQUIDISNOWPUTONTHEMARKETOFNEWPRODUCTS,BECAUSETHEPRESCRIPTIONISSCIENTIFICANDRATIONAL,CURATIVEEFFECTISACCURATE,ALTHOUGHTHEDELIVERYTIMEISNOTLONG,BUTTHEMARKETPOTENTIALANDSOCIALDEMANDOPTIMISTICINORDERTOINTRODUCETHEPRODUCTINASHORTTIMETOTHEVASTNUMBEROFCONSUMERS,EXPANDTHEGUANGDONGMARKET,ANDLETTHECOMMUNITYUNDERSTANDTHEDAILYORALLIQUID,THEFOCUSSHOULDBESELECTED,GRADUALLYEXPANDEDATDIFFERENTLEVELS,MARKETINGMETHODSFROMTHEFOLLOWINGCONSIDERATIONS3,1,TOTHEELDERLYCOMMITTEE,“HAPPYDAY“ORALLIQUID,INTHEANNUALARRIVALOFTHEELDERLY,THEGUANGDONGPROVINCIALCOMMITTEEOFTHEELDERLYWILLBEHELDINGUANGZHOUTOCELEBRATETHEFIFTHANNUALMEETINGOFTHEELDERLYSEIZETHISOPPORTUNITY,DONATED20BOXESOFORALLIQUIDTOTHEELDERLYCOMMISSION,BYRESPECTINGLAOBIAOLOVEACTIVITIESANDESTABLISHAPRELIMINARYCORPORATEIMAGEAND“HAPPYDAY“BRANDIMAGE,MAKEMUSICEVERYDAYTOFORMAPERCEPTUALKNOWLEDGEINKEYSALESINTHECROWDSPECIFICPRACTICESAREASFOLLOWS3,1,1PRESENTED20BOXESOFDAILYJOYORALLIQUIDTOTHEGUANGDONGPROVINCIALCOMMITTEEOFTHEELDERLYTOPARTICIPATEINTHECELEBRATIONOFTHEFIFTHDAYOFTHEELDERLYREDARMY,OLDHEROES,OLDMODELSANDVETERANCADRES3,1,2INVITEFACTORYLEADERSTOPARTICIPATEINCELEBRATIONACTIVITIES,THEFACTORYISSUEDPROMOTIONALMATERIALS3,1,3,PLEASEMAKEAUNIFIEDFACTORYNAMEPROPAGANDASLOGAN3,1,4,PLEASEFACTORYLEADERSPARTICIPATEINTHECEREMONYHELDBYTHEGENERALASSEMBLY,ANDRECEIVEPRIZESFORORALLIQUID3,2,HELDAPROMOTIONMEETINGINGUANGZHOUGUANGZHOUISTHEMAINSALESAREAOFTHISPRODUCT,WITHTHEHIGHERCONSUMPTIONLEVELINTHISREGION,BUTTHECOMPETITIONFORHEALTHCAREPRODUCTSANDMARKETINGFEESISFIERCETHEREFORE,GUANGZHOUISPREFERREDASTHEBREAKTHROUGHPOINT3,2AND1,THEPROMOTIONWILLINCLUDETHEFACTORYLEADERSTOINTRODUCETHEENTERPRISE,THEFACTORYINVITEDTHEEXPERTSTOINTRODUCETHEPRESCRIPTION,PHARMACOLOGYANDCLINICALSITUATION,THEDISTRIBUTIONUNITSIGNEDTHECONTRACTPLANSTOINVITEBUSINESS,MEDICALUNITSANDLARGEDEPARTMENTSTORESTOPARTICIPATE3,2,2,SCALEANDTIMESCALETHEDEVELOPMENTOF250300,BEGINNINGINEARLYDECEMBER3,3,THROUGHTHEPROMOTIONINGUANGZHOU,ADVERTISINGPUBLICITY,ANDGRADUALLYSELECTEDANUMBEROFSMALLANDMEDIUMSIZEDCITIESGRADUALLYEXPANDED,ANDINTHESEAREASTOSPENDASMALLAMOUNTOFADVERTISINGORPROMOTIONSELECTSECONDLEVELSOFEXHIBITIONSITES3,4,THROUGHTHE“SOUTHOFTHEFIVERIDGESPINE“MAGAZINEADVERTISING,SOUTHOFTHEFIVERIDGESSOCIETYMAGAZINEHELDADAILYMUSICKNOWLEDGEAWARDQUESTIONNAIREACTIVITIESOBJECTIVETOINVITEPEOPLETODISCUSSANDDRAWLOTTERYQUESTIONSBYASKINGQUESTIONSINACCORDANCEWITHTHERELEVANTSOCIALACTIVITIESINGUANGDONG,APPROPRIATESPONSORSHIPSHALLBETAKENTOPARTICIPATEINTHERELEVANTSOCIALACTIVITIESANDGRADUALLYESTABLISHTHECORPORATEIMAGE4,MARKETINGDISADVANTAGESANDADVANTAGES4,1,DISADVANTAGES4,1,1,“SUNGOD“ANDOTHERMAINCOMPETITIVEPRODUCTS,LONGHISTORY,LARGEMARKET,FINANCIALCAPACITY,ADVERTISINGENOUGH4,1,2,ENTERPRISESINGUANGDONGVISIBILITYISNOTHIGH4,1,3,COMPAREDWITHTHEDAILYLE“SUNGOD“ABOUT10YUANPERBOX,“NATURALDRINK“ABOUT17YUANPERBOX,“FUSHOUXIAN“ABOUT18YUANPERBOXANDOTHERPRODUCTSCOMPARED,THEPRICEISALITTLEHIGHER21YUANPERBOX4,2,ADVANTAGES4,2,1,DAILYMUSICCONTAINSHUMANPLACENTAHEALTHYTISSUEFLUID,WITHUNIQUEFEATURES4,2,2,TASTEBETTER4,2,3,GOODSALESINGUANGXIREGION4,2,4,WONTHEINTERNATIONALGOLDMEDALINBEIJING5,ADVERTISINGSUGGESTIONS5,1,SETSTRATEGY5,1,1,FORTHEHIGHADVERTISINGATTENTIONRATE,THEUSEOFSUSPENSETECHNIQUES,THEUSEOFHUMANCURIOSITYANDCAUSEATTENTIONTOTHEPRODUCT5,1,2,PROMINENTPROPAGANDAENTERPRISETOTHESOCIETYANDTHEPEOPLESBLESSINGANDTHEFAMILYFEELING,WITHSENTIMENTTOUCHING5,1,3,EMPHASIZINGTHEUNIQUEPERSONALITYOFTHEPRODUCT5,1,4,TOAVOIDEXAGGERATEDADVERTISING5,2,ADVERTISINGTHEME5,2,1,PLEASETELLEVERYONE,HAPPYEVERYDAY5,2,2,EVERYONEHASTHERIGHTTOENJOYEVERYDAY5,2,3,TAKETHEPLACENTAESSENCE,BURNINGLIFEGLOW5,2,4,THEBIGGESTDRAWBACKYOUCANNOTCUREALL,THISPRODUCTISTHEBIGGESTADVANTAGEANTIBEAUTYSICKNESS5,3,ADVERTISINGCOPYTAKEPLACENTAESSENCE,BURNTHEESSENCEOFLIFEDAILYJOYORALLIQUIDISGUANGXITHELIUJIANGRIVERPHARMACEUTICALFACTORYAFTERTHREEYEARSOFPAINSTAKINGEXPLORATION,THEEXCLUSIVEDEVELOPMENTOFPURECHINESEMEDICINEPREPARATIONSEVERYDAYLEORALLIQUIDBYTHEPEARL,HUMANHEALTH,PLACENTA,WOLFBERRYANDOTHERMORETHAN10PRECIOUSCHINESEHERBALMEDICINECOMPOSITIONITHASTHEEFFECTSOFRELIEVINGCONVULSION,ANTIPYRETIC,MOISTURIZINGBEAUTY,ANTIAGING,PROMOTINGWOUNDHEALING,IMPROVINGTHEBODYSANTISTRESSABILITYANDENHANCINGTHEIMMUNEFUNCTIONESPECIALLYFORALLKINDSOFNEURASTHENIA,ANEMIA,DISORDERS,OLDANDFRAILPATIENTSWITHBETTERCURATIVEEFFECTTHEBIGGESTDISADVANTAGETHEDAILYLEORALLIQUIDCANNOTCUREALLDAILYLEORALLIQUIDADVANTAGESANTIBEAUTYSICKNESS6,ADVERTISINGDESIGN,PRODUCTION,PUBLISHING6,1,NEWSPAPERS6,1,1INTHE“YANGCHENGEVENINGNEWS“,“GUANGZHOUDAILY“TWOMAJORNEWSPAPERSMADEASERIESOFADVERTISEMENTSPUBLISHEDSEVENTIMES,SPECIFICALLYEVENPUBLISHEDTHREEDAYSLATERONEVERYWEEKPUBLISHEDATOTALOFFOUR,ONEMONTHSEVENTIMES6,1,2,GUANGZHOU,GUANGZHOUPRESSFEESSEVENTIMES18X175CMAREA,ABOUT91420BLACKANDWHITE,RED124446YUAN212X17CMAREA,ABOUT141960BLACKANDWHITE,RED192948YUAN6,1,3,NEWSPAPERADVERTISINGDESIGN6,2,MAGAZINEADS6,2,1,TOBEPUBLISHEDINTHEGUANGDONGPROVINCIALCOMMITTEEONAGINGCOMMITTEE“SOUTHOFTHEFIVERIDGESPINE“ONTHEADAPAGE6,2,2,“SOUTHOFTHEFIVERIDGESSONG“MAGAZINEADVERTISINGA9000YUANCOVER7000YUANTHREEFOUR8000YUAN6000YUANRECOMMENDEDTHREE6,2,3,MAGAZINEADVERTISINGDESIGN,DECIDEDTOADVERTISEAFTERREDESIGN6,3,TVCOMMERCIALS6,3,1,TOBEINGUANGDONGTVSOUTHOFTHEFIVERIDGESTVANDGUANGZHOUTVP1/18312245BROADCASTATIME,ONCEANIGHT,THEONEMONTH30TIMES6,3,2,COSTSABOUT153000YUAN,MAKINGABOUT15YUANSUCHASGUANGZHOU,TAIWANLINGNANTAICONTINUOUSPLAY30TIMESAMONTH,THECOSTOF153YUAN,THEPEARLRIVERANDGUANGZHOUSTATIONSIS195YUAN,TWOTIMESEVERYNIGHTASDOUBLE6,3,3,TVADVERTISINGORIGINALITYSEECHART7EXPENSEBUDGET7,1,GIVINGCOMMISSIONRESPECTINGACTIVITIESTHETOTALCOST23000INCLUDINGREAL20BOX140017000YUANMEDIAPUBLICITY,LABOR,ACTIVITIES,FEESANDSOON5000YUAN7,2,ADVERTISINGEXPENSES7,2,1,ADVERTISING,PLANNINGFEESINCLUDINGCREATIVEDESIGN,ANDTHEDRAFT20000YUAN7,2,2,MEDIACOSTSACCORDINGTOSPECIFICMEDIACHARGES7,3,PROMOTIONFEESTHETWOSIDESAREDETERMINEDBYSIZEANDREQUIREMENTS7,4,CORPORATEIMAGEDESIGNINCLUDINGSIGNSTRADEMARKS,PRODUCTPACKAGING,SUCHAS30000YUANTHISFEEISNOTINCLUDEDINTHEBUDGETOFTHISPROPOSAL5ESSAYSEDITCHAPTER1COMPANYINTRODUCTIONITHEPURPOSEOFTHECOMPANYTWOCOMPANYPROFILETHREEDEPARTMENTALFUNCTIONSANDBUSINESSOBJECTIVESFOURCOMPANYMANAGEMENT1BOARDOFDIRECTORS2MANAGEMENTTEAM3EXTERNALSUPPORTTHESECONDCHAPTERTECHNOLOGYANDPRODUCTSITECHNICALDESCRIPTIONANDTECHNICALHOLDINGTWOSCALERPRODUCTSTATUS1MAJORPRODUCTCATALOG2TOOTHCLEANERPRODUCTCHARACTERISTICS3DEVELOPING/DEVELOPINGPRODUCTPROFILES4RDPLANANDSCHEDULE5INTELLECTUALPROPERTYSTRATEGY6INTANGIBLEASSETSTHREETOOTHCLEANERPRODUCTION1RESOURCESANDRAWMATERIALSSUPPLY2EXISTINGPRODUCTIONCONDITIONSANDPRODUCTIONCAPACITY3EXPANSIONFA