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CHINATELECOMDATACOMMUNICATIONAPPLICATIONEXHIBITIONTOURPLAN(巡展策划方案之中国电信数据通信应用巡展)TOURPLANNINGSCHEMECHINATELECOMDATACOMMUNICATIONSAPPLICATIONTOURENTERPRISEONLINECENTURYIEXHIBITIONTHEMECHINATELECOMDATACOMMUNICATIONSAPPLICATIONSTOURENTERPRISEONLINECENTURYTWO,TOURTIMEANDPLACESHENYANG,7NOVEMBER6THWUHAN,10NOVEMBER9THZHENGZHOU,16NOVEMBER15THNANJING,21NOVEMBER19THDALIAN,22NOVEMBER21STBEIJING,29NOVEMBER28THTHREE,ORGANIZERSPONSORGENERALADMINISTRATIONOFCHINATELECOM,DATACOMMUNICATIONBUREAU,LOCALTELECOMCOMPANYANDLOCALGOVERNMENTORGANIZATIONCOORGANIZERCHINATELECOMENTERPRISEONLINESERVICECENTER,CHINATELECOMLOCALCOMPANIESMEDIACOSPONSOREDPEOPLESPOSTSANDTELECOMMUNICATIONSNEWS,NETWORKWORLD,CHINADATACOMMUNICATIONNETWORKWEBHOSTINGCHINESEENTERPRISES,ONLINE,CHINESEDATA,INFORMATIONPORTSSUPPORTUNITPARTICIPATINGPARTNERSORGANIZERLOCALDATABUREAUFOURPLANNINGPURPOSEINJULY7,2000,APROJECTWITHFARREACHINGSIGNIFICANCEWASOFFICIALLYLAUNCHEDINBEIJING,CHINACHINATELECOMS“ENTERPRISEONLINEPROJECT“ATTHESAMETIME,THE“FAMILYONLINEPROJECT“PRELUDE“FREENETWORKCDMILLIONGIFT“WASRELEASED,ITCAUSEDWIDESPREADCONCERNANDGREATREPERCUSSIONSINSOCIETY,ANDFAMILYONLINEPROJECTSTARTEDPLANNINGAREWILDLYBEATINGGONGSANDDRUMSSOFAR,THECHINATELECOMTOPROMOTETHEDEVELOPMENTOFINFORMATIONINDUSTRY“THREESTEPSTHREEPROJECT“HASBEGUNTOTAKESHAPE,DATAANDMULTIMEDIACOMMUNICATIONSERVICESAREMOREWIDELYUSEDINALLASPECTSOFSOCIALLIFE,ASTRONGIMPETUSTOTHENATIONALECONOMYINFORMATIONIZATIONINORDERTOMAKETHESOCIALCOMPREHENSIVEUNDERSTANDINGOFCHINATELECOMINTHEFIELDOFDATACOMMUNICATIONSTAGE,EXTENSIVEPUBLICITYANDPROMOTIONOFTHREEMAJORPROJECTS,ELECTRONICCOMMERCEANDANUMBEROFNETWORKAPPLICATIONS,THECHINATELECOMWILLCARRYOUTDATASERVICENETWORKAPPLICATIONINTHENATIONWIDEEXHIBITIONTOUR,FORUMS,SEMINARS,EXHIBITIONS,COMPETITIONSANDESSAY,SITEFORTHEENTERPRISEANDFAMILYTOPROVIDEINTERNETSERVICEANDOTHERFORMS,ONCEAGAINSETOFFTHEINTERNETBOOMTHEDATASERVICENETWORKAPPLICATIONTOURISANIMPORTANTCOMPONENTOFTHECHINESEFAMILYONLINEPROJECTPROMOTIONPHASEFIVEPROMOTIONOBJECTIVESFORCHINATELECOM1,THE“ENTERPRISEONLINEPROJECT“FORMEDANATIONALFOCUS,CAUSINGALARGENUMBEROFENTERPRISESNATIONWIDEINTERNETACCESS,TOENSURETHATTHEANNUALNETTARGETOFMILLIONSOFENTERPRISESTOACHIEVE2,TOPROMOTEHOMENETWORKINGPROJECTS,ANDVIGOROUSLYPROMOTETHEGROWTHOFNETWORKUSERS3,PROMOTETHE“CHINATELECOMINFORMATIONHARBOR“BUSINESS,VPN/VPDNBUSINESS,CTCABUSINESSCERTIFICATE,PACKINGLINEPROMOTIONRENTAL,DIALUPACCESS,WAPANDOTHERDATASERVICES,PROMOTEDISTANCEEDUCATION,TELEMEDICINE,ELECTRONICSECURITY,ELECTRONICBANKINGANDOTHERNETWORKAPPLICATIONPROJECT4,TOIMPROVETHEPUBLICIMAGEANDREPUTATIONOFCHINATELECOMFORPARTICIPATINGENTERPRISES1,RECENTLY,THEENTERPRISEINTERNETANDECOMMERCEBUSINESSCOMPETITIVENESSOFTHEGREATASCENSION2,ACCESSTOIDEASUPDATE,KNOWLEDGETRAININGANDONSITEINTERNETSERVICES,ONLINEENTERPRISESDIRECTLYFORPARTICIPATINGVENDORS1,INTHEENTERPRISEINTERNETACCESSHASBECOMETHEFOCUSOFATTENTION,ATIMELYECOMMERCECONCEPTANDDEVELOPMENTPLANFORENTERPRISESTOPROMOTEGOODOPPORTUNITIESANDCHANNELS2DIRECTCONTACTWITHTARGETCUSTOMERSANDGETTHEBESTOPPORTUNITYTOCOMMUNICATEWITHPOTENTIALBUSINESSPARTNERSANDBUYERS3,INTHESHARPCOMPETITIONINTHEITMARKET,ESTABLISHANDMAINTAINTHESTRATEGICIMAGEOFTHEENTERPRISE4,WITHAPPROPRIATEINPUTTOOBTAINTHEMOSTIMPORTANTAREASINTHECOUNTRYSLARGESTPUBLICITYEFFECTIVENESSANDMEDIAATTENTION5,BECOMECHINATELECOMTOPROMOTEENTERPRISEINTERNETPROJECTPARTNERSIXTOURCONTENT1ENTERPRISEINTERNETCOMPETITIVENESSSUMMITFORUM1TOINVITEDOMESTICLARGEENTERPRISESTOINTRODUCETHESTRATEGYOFENTERPRISEONLINEDEVELOPMENT,HOWTOBUILDTHEENTERPRISEECOMMERCEENVIRONMENT,ANDHOWTOIMPLEMENTTHEBUSINESSPROCESSEINECOMMERCEENVIRONMENT,TOACHIEVEBUSINESSGROWTH,ANDTOIMPROVETHECOMPETITIVENESSOFENTERPRISES2WESHOULDINVITEDOMESTICECOMMERCEEXPERTSTODISCUSSALLKINDSOFPROBLEMSINTHEPROCESSOFINTERNETACCESS3THROUGHRESEARCHANDGRASPTHEDEVELOPMENTTRENDOFECOMMERCE,EXPLOREHOWTOUSETHEINTERNETTOIMPROVETHECOMPETITIVENESSOFENTERPRISESINTHENEWSITUATION,INTRODUCEAPPLIEDEXPERIENCE,POPULARIZEPRACTICALTECHNIQUES,ANDPROPOSECREATIVEORCREATIVEIDEAS2,DATACOMMUNICATIONNETWORKAPPLICATIONSANDENTERPRISEINTERNETPRODUCTSANDSERVICESEXHIBITION1DEMONSTRATETHEPRACTICALTECHNOLOGYANDAPPLICATIONOFCHINATELECOMINTHEPROCESSOFPROMOTINGINFORMATION2DEMONSTRATENEWTECHNOLOGYDEVELOPMENTRESULTS,APPLICATIONCASES,ANDPRODUCTSANDSERVICESSPECIFICALLYFORCOMPANIESTOACCESSTHEINTERNET3TOINVITEINTERNATIONALANDDOMESTICVENDORSTOEXPLAINTHETECHNOLOGYANDINTRODUCESOLUTIONS3,NETWORKEXCITING,WONDERFULLIFEFAMILYONLINEKNOWLEDGECONTEST4SPECIALTRAININGSESSIONSJUNIORWEBAPPLICATIONS/WEBAUTHORING/WEBMARKETING5ONSITESERVICEANDPROJECTNEGOTIATION1PROVIDEONSITEADVICE,LOGIN,OROTHERONLINEOROFFLINESERVICES2THROUGHNEGOTIATION,PROVIDEIMPORTANTDEVELOPMENTINFORMATIONANDOPPORTUNITYFORRELEVANTMANUFACTURERS,ANDFINDTHEBESTPARTNERSTOPROMOTETHEIMPLEMENTATIONOFONLINEECOMMERCEAPPLICATIONPROJECTSEVENORGANIZATIONPLAN1ORGANIZATIONPLANOFTHESEMINARAPPENDIX2,DATACOMMUNICATIONAPPLICATIONSANDENTERPRISEINTERNETPRODUCTSANDSERVICESDISPLAYORGANIZATIONPLAN3,ONSITESERVICEORGANIZATIONPLAN4,TOURREPRESENTATIVEINVITATIONPROGRAM5MEDIAPUBLICITYPLANANNEX6ARRANGEMENTSFORSPECIALEVENTSDUR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SONRESPONSIBLEFORANSWERINGTHEQUESTIONSOFTHETARGETAUDIENCEANDMAKINGDETAILEDRECORDS,RESPONSIBLEFORTHESALESOFSPECIALTICKETSFORTHESEMINAR,ANDRESPONSIBLEFORPRINTINGTHESYMPOSIUMPAPERSSEVENDOCUMENTPREPARATIONSPEAKERSINVITATIONLETTERS,GUESTINVITATIONS,ONLINEREGISTRATIONFORMS,TICKETS,PAPERSANDSPEECHES4,PRODUCTANDSERVICEEXHIBITIONORGANIZATIONPLANFIRST,THEPURPOSEOFDISPLAY1CHINATELECOMMADEIMPORTANTACHIEVEMENTSOFPROPAGANDAINTHEFIELDOFDATACOMMUNICATIONANDTHECONTRIBUTIONOFINTERNETENTERPRISES,EXPANDPUBLICITYEFFORTSTOENSURETHECOMPLETIONOFTHEANNUALPLANTOPROMOTETHEINTERNET,INTERNETUSERSINCREASE,THECOMPANYAFTERTHELISTINGOFCHINATELECOMTOENHANCETHEREPUTATION2,FORDOMESTICANDFOREIGNWELLKNOWNITENTERPRISESINTHERAPIDDEVELOPMENTOFDATACOMMUNICATIONS,REGIONALDISPLAYOFTHECOMPANYSPRODUCTSANDSERVICESOPPORTUNITIES,MAKETHEMOSTDIRECTCONTACTWITHTHETARGETCUSTOMERS,OBTAINTHEBESTCOMMUNICATIONOPPORTUNITIESWITHPOTENTIALBUSINESSPARTNERSANDBUYERS,ANDGETTHEMAXIMUMPUBLICITYBENEFITANDMEDIAATTENTIONINTHEIMPORTANTAREASOFTHECOUNTRYWITHAPPROPRIATEINPUTSTWOORGANIZATIONFORMTHEEXHIBITIONAREAISDIVIDEDINTOCATEGORIESOFPRODUCTSANDSERVICESOFFEREDBYEXHIBITORS1CHINATELECOMEXHIBITIONAREAAGOVERNMENTONLINEPROJECT,ENTERPRISEINTERNETPROJECT,HOMEINTERNETPROJECTBDATASERVICESCHINATELECOM“INFORMATIONBAY“BUSINESS,VPN/VPDNSERVICES,LEASEDLINESERVICES,DIALUPINTERNETSERVICES,WAP,ETCCECOMMERCERESULTSANDAPPLICATIONSCTCA,DISTANCELEARNING,TELEMEDICINE,ELECTRONICSECURITIES,ELECTRONICBANKING2FAMOUSITENTERPRISECOMMUNICATIONANDNETWORKPRODUCTSEXHIBITIONAREAAENTERPRISEINTERNETSOLUTIONSINCLUDINGPLATFORMTECHNOLOGY,SOFTWARE,AVARIETYOFENDPRODUCTS,INTERMEDIATEPRODUCTS,INTEGRATEDPRODUCTSBNETWORKTECHNOLOGYINTERNETTECHNOLOGYANDINTERNETSERVICES,APPLICATIONSOFTWARE,ELECTRONICTRADINGNETWORKAUTHENTICATIONSYSTEM,WIREDANDWIRELESSCOMMUNICATIONS,NETWORKTELEVISION,NETWORKTECHNOLOGY,NETWORKGATEWAY,NETWORKSECURITYANDFIREWALLTECHNOLOGY,IDENTIFICATIONANDAUTHENTICATION,CRYPTOGRAPHY,INFORMATIONSECURITYANDINFORMATIONSECURITY,SECUREPAYMENTSYSTEM,DIGITALSIGNATURE,AUTHENTICATION,THIRDPARTYNETWORKSECURITYMONITORING,NETWORKSERVERS,PERSONALANDENTERPRISEPRODUCTINFORMATIONMANAGEMENTSYSTEMCNETWORKTERMINALPRODUCTS,HOUSEHOLDPC,ENTERPRISENETWORKPC,COMMERCIALPCANDPERIPHERALS,NOTEBOOKCOMPUTER,DIGITALVIDEOTRANSMISSIONANDMONITORINGPRODUCTS,VIDEOCOMPRESSIONCARD,DIGITALIMAGINGTECHNOLOGY,MODEMCONTROLLER,TERMINALDISPLAY,PRINTINGEQUIPMENT,SCANNINGEQUIPMENT,DATAANDIMAGEREMOTETRANSMISSION,MULTIMEDIAPRODUCTS,APPLICATIONSOFTWARE,COMMUNICATIONSERVER,MULTIMEDIAPROJECTORS,SMARTCARDTECHNOLOGYANDREADWRITEDEVICEDECOMMERCEAPPLICATIONSECOMMERCESOFTWARE,ONLINETRADING,ONLINEINFORMATIONSERVICESANDAPPLICATIONSTHREEEXHIBITIONORGANIZATIONPERSONNELFUNCTIONDIVISIONOFLABOR1TOURLOCALTELECOMBERESPONSIBLEFORLIAISONANDCOORDINATIONWITHTHEDATABUREAUANDLOCALEXHIBITIONANDRELEVANTMANAGEMENTUNITS,ANDBERESPONSIBLEFORTHEEXHIBITORSINVESTMENTINLOCALITENTERPRISES,RESPONSIBLEFORTHEPRINTINGOFTHECATALOGUE2ENTERPRISENETWORKPROJECTSERVICECENTER/GUOZHENGWANGRESPONSIBLEFORTHERELEVANTENTERPRISESANDTHEINFORMATIONORGANIZATIONEXHIBITORSWELLKNOWNITENTERPRISESINBEIJINGAREARESPONSIBLEFORTHEREALTIMEINFORMATIONUPDATEOFCHINESEENTERPRISEONLINETOUR3,TOURLOCALEXHIBITIONUNITSRESPONSIBLEFORTHEEXHIBITIONWORK,ANDPROVIDEANDMAINTAINTHELIGHTINGFACILITIES,POWER,LINESANDOTHERFACILITIESINTHEEXHIBITIONHALLFOURTHEWAY1TOTHELONGTERMACCUMULATIONOFCUSTOMERDATAFROMITENTERPRISEEXHIBITORS2ASSOCIATEDMEDIAPUBLISHEDPROMOTIONALADVERTISINGTHELOCALINFORMATIONPORT3CHINESEENTERPRISEONLINEANDONLINEPROMOTIONALTOURFIVEEXHIBITIONBOOTHQUOTATION,ADVERTISINGANDSPONSORSHIPBUSINESS1REFERTOBOOTHPRICE1LARGECONVENTIONANDEXHIBITIONCENTERLIGHTGROUND,RMB1000/,M236M2RENTSTANDARDBOOTH3M3M,ACCORDINGTOTHELOCATIONOFTHEBOOTHFORRMB12000/ORRMB8000/,RMB6000/24STARHOTELSTANDARDBOOTH1M2M,RMB15000/2ADVERTISINGANDSPONSORSHIPPROGRAMSBASEDONVENUEANDSPECIFICCIRCUMSTANCESINDOORANDOUTDOORADVERTISINGBANNERS,BILLBOARDS,ETCCHINATELECOMROVINGEXHIBITIONADVERTISEMENTCIRCULATIONOF30THOUSANDCOPIES/STATION,ISSUEDFORTHEPARTICIPANTS,EXHIBITORSADVERTISEMENTSFOREXHIBITIONS,VISITORS,INVITATIONS,ADMISSIONTICKETS,ETCALLKINDSOFINFLATABLEARCHES,ANDGASADVERTISINGHIGHALTITUDEBALLOONADSOUTDOORSTATICADVERTISINGCOLUMNSIXPREPARERELATEDDOCUMENTS1VENUEBOOTHPLAN2DETAILEDQUOTATION5,ENTERPRISESTOIMPROVETHECOMPETITIVENESSOFTHEINTERNETFORUMPROJECTTOPICINTERNETACCESSANDTHEUSEOFECOMMERCETOIMPROVEENTERPRISECOMPETITIVENESSFORMROUNDTABLEFORUMMAINLINETODIFFERENTPEOPLEGOVERNMENTREPRESENTATIVES,EXPERTS,REPRESENTATIVESOFENTERPRISES,MANUFACTURERSREPRESENTATIVES,TELECOMMUNICATIONSREPRESENTATIVESONTHEISSUE,FROMDIFFERENTPERSPECTIVESANDNEEDSASTHEMAINLINETIME90MINUTESCONCRETEARRANGEMENT1CHAIRINTRODUCEENTERPRISEINTERNETBACKGROUND,PARTICIPATEINFORUMGUEST,FORUMTOPICGENERALINTRODUCTIONTOTHECONCEPTOFENTERPRISEINTERNETANDECOMMERCEAFTERTHEENTERPRISEONLINE,ANDTHENTRANSITIONTOGOVERNMENTPOLICY,ANDASKEDTHEGOVERNMENTREPRESENTATIVESTOINTRODUCETHEGOVERNMENTSMACROPOLICYTIME2MINUTES2GOVERNMENTREPRESENTATIVESINTRODUCETHEPOLICIESOFENTERPRISESONTHEINTERNETANDECOMMERCEONTHEINTERNETTIME8MINUTES3HOSTTELECOMREPRESEN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