纺织品贸易游击战（Textile trade guerrilla warfare）

1、纺织品贸易游击战（Textile trade guerrilla warfare）Export or not? The general manager of Langfang Liu Xiaodong Minmei clothing Limited company, this is a problem.The Hebei garment company, which has nearly 200 employees and has annual sales of about 10 million, has just completed the formalities for foreign t

2、rade exports at the end of last year, but then the situation of Chinas textile and garment exports has plummeted.Our foreign trade experience is not enough. The export situation of the unpredictable is clearly out of this small company expected, which makes Liu Xiaodong dare not rashly. And the dome

3、stic market situation has forced him to take a rainy day - - the clothing companies that export frustration will immediately transfer competition pressure to the domestic market. We are the fashion production and business contraction, is the focus of the company to become more familiar with the clot

4、hing group minmei.But not all companies are so flexible. In Shenzhen, some textile and garment enterprises engaged in the export business are experiencing labor pains.To live or die?The tariff adjustment controls meager profits, but the bigger problem is that external restrictions increase the uncer

5、tainty of the export operations of enterprises. In the quota era, the orders received by the enterprises can guarantee shipment, but now that the order is taken, it is a problem whether the shipment can be carried out. Shenzhen clothing industry association president Zhai Xiaoping said, September de

6、livery orders, now do not know should not answer, American customers are hesitant, dare not continue to order.A purchase Mission in the east coast of the Chinese parade attracted media and textile and garment manufacturers too much attention, which reflects the current situation of small and medium-

7、sized textile enterprises cry piteously for food. A description of this industry is more vivid, wolf little more meat.But this is only the end of last year has been finalized a routine visit, the purchaser comes not to give Chinese enterprises timely assistance. This year, they are likely to flowers

8、, leaves dont touch the body. They will come back next year, because Chinese manufacturing is of course the performance basis they can not give up, but to Chinese textile and garment enterprises, especially export-oriented small and medium enterprises, it is important to survive the winter.Accenture

9、 recently released a combination of things as the research report, elaborated the role of driving of low cost country sourcing of more than 200 large and medium-sized enterprises performance in europe. A company surveyed said, must be purchased to low-cost countries, in order to obtain a flexible co

10、st base. Those who have decided to lower cost countries purchasing companies polled said they save through to low cost country sourcing cost has reached 16%, and this proportion is expected to increase in the next 3 years to 22%. China, meanwhile, has become the preferred low-cost country for Americ

11、an and European businesses.China is also the country with the best performance in the eyes of European and American companies. China ranks first in the comprehensive evaluation of cost, quality and delivery reliability.But things are changing. The cost of purchasing from China is improving, while de

12、livery reliability is at risk. For some textile and apparel buyers from Europe and America, these conditions have already happened. A country can only be regarded as a temporary low-cost country, said a company interviewed. Our risk is that procurement costs in low-cost countries may rise in the fut

13、ure. How much time do we have? Obviously, the same question applies to textile and clothing companies in China waiting for foreign orders.Chinas textile and garment enterprises, of course, can increase exports to Europe and the United States by non restricting products and increase exports to other

14、countries outside Europe and the United States to compensate for the losses caused by the export of European and American restricted products. But the problem is that the minefields are likely to continue to expand, in addition to the textiles that have been fixed, because the game is still going on

15、.Its a dogfight involving too many stakeholders. China, the United States and the European Union government competition in the import and export of textiles,European and American textile manufacturers and retailers alliance camp, domestic large and small textile and apparel brands, intermediaries an

16、d even China, of every hue, the United States or an ordinary worker in the EU, they also need to struggle between the loss in employment opportunities and increasing cost of living.It is worth noting that in this storm, a special group - Chinas large textile and garment enterprises - - but chose sil

17、ence. A spokesman for a well-known private clothing company in an interview declined to reporters, said: my table is the media interview outline, but in this sensitive period, we are not convenient to speak. These enterprises are the backbone of Chinas textile and apparel enterprises, and their atti

18、tudes may affect the voice of china. In fact, from the stock market, the shock of the textile sector, we can also see the most simple face of these enterprises.Now, Hamletts question needs an answer, because in the Jiangsu and Zhejiang provinces, the textile and clothing enterprises collapse is not

19、news.Shanghai textile control fashion?Those big companies are more vulnerable to shocks! Liu Xiaodong said with envy, even as a foundry, the overseas customers of big companies are significantly higher - such as long-term partners like Itou Tada or Adidas.These large textile and garment enterprises

20、in China generally have a certain brand awareness in the domestic market, and occupy a larger market share, so the ability to withstand external risks is also stronger. Even before the storm came, they had begun building a defense mechanism - directly grafting Chinas manufacturing capabilities into

21、overseas markets.In early 1999, the Huayuan Group in the North American free trade agreement among members of the Mexico cotton spinning project investment, and gradually formed in the United States research and development, procurement, production in Mexico printing and dyeing, yarn, finishing in C

22、anada, and then sold to the United States market a complete industrial chain. In 2004, Huayuan Mexico exported to the United States cotton yarn has accounted for 5% of all U. S. imports of cotton yarn, while the gross margin of products to more than 20%, far higher than the United States seven liste

23、d textile companies.Also to North America to set up the company, as well as YOUNGOR. In 2004 February, YOUNGOR formed a joint venture with Kellwood, an American clothing sales giant. Lee said, do not necessarily rely on their own to set up international sales channels, the company can help overseas

24、sales force to start the YOUNGOR brand. In this way, YOUNGORs manufacturing capabilities are being sought out in the American mainland. However, unlike Huayuan, the production of YOUNGOR is still in China. In the post quota era today, it will be plagued by China of origin.In April Shanghai, Shanshan

25、 President Zheng Yonggang expressed his plan international layout, in 2005 after the abolition of textile quotas, is the best time for small and medium apparel brand clothing enterprises Chinese acquisitions or mergers in Europe and other overseas markets. The private company that has been leading t

26、he domestic market by working with foreign brands may be able to make itself a real multinational.But in fact, not every big enterprise must have the ambition to push the brand to the international market. China is not only a huge manufacturing plant, but also a huge consumer market. In the foreign

27、trade environment deteriorating, the Shanshan, YOUNGOR such industry heavyweights, turned to stabilize and expand the domestic market share, is also a robust development path.In May 22nd, in a bleak look of textile industry, Shanghai Textile HoldingsGroup (referred to as: Shanghai textile control) j

28、ointly launched the Shanghai textile textile grafting media new concept, showing a touch of bright colors.The annual output value of Chinas largest textile enterprise is about 12 billion yuan, and sales in the domestic market contributed about six or seven. Because positioning in the domestic market

29、, Shanghai textile control in the quota storm in little effect.But the main domestic market in Shanghai textile control is still seeking transformation. After years of adjustment and reform, Shanghai spinning control finally defined its core value as technology plus fashion, and set up a fashion gro

30、up directly under the group.Shanghai textile control fashion division general manager Shao Feng said, because Shanghai business costs and service costs rising, Shanghai enterprises if only by processing, profitability is difficult to maintain. For example, a subsidiary of the groups production of hi

31、gh tax fabric jacket, sold 1000 euros in European market, we sell $180 of foreign trade companies, we earn processing fees of $12, the raw material is 130 euros, foreign trade companies earn 20 - 30 euros. The rest are made by foreign brands and vendors.Obviously, Shanghai does not want to be contro

32、lled spinning a product processors. Spinning hope to make the street pie Deep-Fried Dough Sticks into Yonghe soybean milk , and we are division is to Yonghe soybean milk into the Jinmao building. When people accept the Yonghe soybean milk here, they also accept the outside shop. And the task of fash

33、ion division, which came into being, is to sell textile products on a higher platform.Shanghai textile control and Shanghai Canton formed a strategic cooperative relationship is the beginning of this thinking. The future fashion platform now into the contents include: a fashion landmark - the origin

34、al Shanghai spinning control production workshop will become creative and design workshop, several planar fashion media and the Shanghai International Fashion Festival and other activities are. Shanghai textile in the textile industry, real estate and other resources and Shanghai media advantages in

35、 this platform will produce aggregation effect.The development of fashion, aggregation effect, and aggregation effect of the accumulation of two channels: one is to build the market network, such as the new horizons focus on lifestyle and fashion information platform; another is through the amplific

36、ation effect of media, this is also the reason why we chose wide cooperation with Shanghai, said Shao Feng.The cooperation of the other party, the Shanghai lifestyle channel Li Yong said, chose Shanghai because Shanghai is spinning, spinning control with a complete industrial chain, Hongkong has bee

37、n difficult to become the worlds fifth largest fashion center, it is the failure types of textile industry as the base.Obviously, this fashion project provides a fast way for Shanghai textile industry to move to the forefront of the domestic market. We have a lot of clothing production enterprises,

38、a lot of fabric production enterprises, if we can put all China brand to gather in Shanghai, the fabric of our enterprises, garment enterprises can get the latest information, you may get the order quickly.The temptation of small business uniformsIn addition to Shanghai textile control, there are ot

39、her people from the plight of Chinas textile enterprises to see the as opportunities, they are more focused on those small and medium enterprises.In May 10th, more than 100 textile and garment enterprises from Jiangsu, Zhejiang and Shanghai adopted a common declaration on the post quota era of texti

40、le and garment enterprises in the Yangtze River Delta in Nanjing. In this declaration, industry organizations expressed the desire to play the role of policy orientation, information research and communication and coordination.Zhao Meidi, President of Shanghai Textile Industry Association, admitted

41、that Chinas big business brands are immature and that it is too late for small and medium-sized enterprises to practice internal strength. For SMEs, a more realistic approach is to join together to look for opportunities for re export trade. Zhao also revealed that some possible opportunities for co

42、operation will come from Israel, Pakistan and other countries.Away from the Yangtze River Delta of Hebei, Liu Xiaodong and his Minmei clothing company are looking for their own organization. After locking up the core business in group dress (or uniform), the small company realized the need to find a

43、llies to compete for orders. In Beijing, Henan, Zhejiang, Shanghai and Shenzhen, Liu Xiaodong has many like-minded people.Jiang Zhenfengs Zhengzhou Haofeng clothing design center for specialized institutions, hotels, hotel design uniforms, he believes that the characteristics of clothing groups is small quantity and variety, these la