新视野商务英语unit4 troubleshooting

1、Unit 4 Troubleshooting,First insights into business English,overview,Business English,Vocabulary troubleshooting,Reading Fords spy team,Objective of the unit,Language Focus: should/ought to Clauses of purpose,Listening :project management and troubleshooting,Lead-in: SWOT analysis,Objectives,When fi

2、nish learning this unit, you should be able to Collect information on troubleshooting Deal with various problems in doing business or solving the problems on business,Business English,What are some common types of problems?,money problems,math problems,everyday problems,political problems,health pro

3、blems,environmental problems,communication problems,family/relationship problems,work problems,Business English,Warm-up 1,What work problems do the pictures show?,Describe the problem,My boss is difficult.,My job and my family need me at the same time.,My computer has problems.,My colleagues are dif

4、ficult.,I feel tired.,I feel bored.,I feel stressed.,Business English,Warm-up 2,What are some common types of problems?,Business English,Warm-up 3,1、What kind of problems are there in a company ? 2、What does SWOT stands for ? 3、Can you tell me What SWOT analysis is?,SWOT analysis,An instrument in st

5、rategy formulation and selection. An analysis of the internal and external environment to the company. Environmental factors internal to the company are strengths and weaknesses. Environmental factors external to the company are opportunities and threats. When a company want to set or re-plan a stra

6、tegy, it can use the SWOT analysis to analyse internal and external environments of the company. Please remember that it is just a way from macro angle to deal with problems. So it is not always useful to solving problems.,Business English,Key vocabulary,Sometimes companies realise that they are not

7、 achieving their goals or objectives effectively, that is, they are not getting the results they need. In this case they have to re-plan their strategy. It can be useful to get an outsider, e.g. a management consultant, to analyse the companys performance and recommend changes to make it more effici

8、ent. A SWOT analysis can be useful, that is, an analysis of the companys strengths (S) and weaknesses (W) and also of the opportunity (O) and threats (T) that face the company. Troubleshooting, or solving problems, is a necessary part of running a company.,Business English,1.Troubleshoot trb()lu:t :

9、 solve serious problems for a company or other organization （为公司等机构）解决重大问题 / is a person who goes into a company to help with specific problems. 2.goal: aim / target/ objective 目标，目的 e.g. The company has achieved all its goals this year. Her goal is a place at university. 她的目标是在大学任教。,Business Englis

10、h,3. strategy: 策略，计谋 e.g. I think we have worked out a strategy for dealing with this situation. 4. outsider: 局外人，外人 insider: 圈内人，知内情者 5. consultant: 顾问 e.g. a consultant to a software firm management consultant: 管理顾问 6. SWOT analysis: SWOT 分析 S: strength 优势 W: weakness 弱势 O: opportunity 机会 T: threa

11、t 威胁 7. problem: a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome 问题，疑难问题,Business English,Lead-in 1.,Past problem: The companys _was in danger Solution: Recruit _ The strategy: Make the agency well-known. Persuade _ to join the agency. Reduce _ and im

12、prove _ Not represent model _ Not represent models _ _ The results: _ join the company The company has more _ The company makes more _,reputation,Jonathan Phang (new MD),Models from other agencies,costs,profits,who arent making money,Excellent models,clients,money,2.,strengths,1,4,weaknesses,3,6,opp

13、ortunities,5,7,9,10,threats,2,8,Reading: Ford Motor Company has a _ team called the International _ The team has _ members and is made up of British _ and other from _ European countries. Their purpose is to visit dealers to check that _ take womens views and experiences seriously because women buy

14、_ out of every _ cars in Britain. The team write _ for _ so that they can make recommendations for the future.,spy,Womens marketing panel,16,Women Ford workers,9,Their products and service,4,10,reports,Senior management,Listening Business is competitive in terms of _ and _. Problems can _ money and

15、_ time. At the beginning of a project often people dont _. Planning helps to make sure that everybody _. In a project everybody should make sure that they _ and anticipate problems. It is important that a project team _ well. You should try to have a _ spirit in a project. In order to avoid problems you should be _ about the number of people working on the project, the _ and the _ of the project. When you put pressure on a project you_.,time,money,cost,waste,Plan effectively,Understand his or her role,ask the right questions,communicates,democratic,realistic,cost,size,Creat