iphone.ppt

1、Why more and more people choose iPhone,-research report 2012.2.27,Brief introduction:,1.Reason for research:The phenomenon 2.Ways&the questionnaire 3.The result 4.Outward research 5.Comprehensive analysis,Part 1: Phenomenon,Today,more and more people choose to buy iphone.,In 2011 ， 68,500,000 iphone

2、 was selled. The sales of Apples App Store have increased by 63.4%,up to $2,900,000,000 in 2011.,Part 2: The questionnaire,QUESTIONNAIRE 1. Your gender is A. male B. female 2. Your level of education is A. Secondary B. High School C. University D. Postgraduate 3. Do you have an iphone? A. yes (Q4-9)

3、 B. no(Q10-12) 4. When you own the iphone? 5. How did you get the iphone? A. using the money earned by yourself B. your parents buying it for you C. your relatives or parents friends giving it to you as a present D. others 6. What function(s) attract you the most? A. Internet Accessibility B. App st

4、ore C. games D. others,7. What is/are the reason(s) for you to buy iPhone? A. Many people use it B. Many useful functions C. Friends Recommendation D. It has a good reputation E. others 8. Do you think it is worth to buy it? A. yes B. no C. so-so 9. Are you willing to buy iPhone if there is a new ve

5、rsion? A. yes B. no C. not sure 10. What is the brand of you phone? 11. What is the reason(s) for you to choose other brands? A. More Affordable B. Better Functions C. Look Better D. Dislike using a phone that is so popular E. others 12. What influence do iPhone have on the society in your opinion?

6、13. Why do you think so many people around the world use iPhone even some of them cannot afford it?,Part 3: the result,The reasons why they choose iphone,The iphone is so cool,it has so Many functions that I can do Everything with it!,I am in full agreement with him. The iphone runs fast and it can

7、Play the part of a computer,It looks so beautiful that it can make me Look fashion.,The reasons why they dont choose iphone.,Nokia,SAMSUNG,HTC,I like iphone,however,it is So expensive,If I have iphone,I am afriad that I cant control myself wasting Too much time playing it.,With nokia I can hit walnu

8、t,why do I choose iphone?,Part 4: outward research,Outward research development of iPhone,2007.6.29 iphone 2G 2008.7.11,iPhone 3G 2009.6.9，iPhone 3GS 2010.6.8, iPhone 4 2011.10.5，iPhone 4S Iphone5 ：2012, June,outward research other research,According to an online research (http: /), when being asked

9、 “What is/are the reason(s) for you to buy iPhone? “,people answer as following: A-Many people use it (12) B-Many useful functions (20) C-It has a good reputation (10) D-Friends Recommendation (9) E-others (1),Outward research aficionados,Crazy for iphone,Part 5: Comprehensive analysis,Yes! iphone,T

10、he immense amount of applications make iPhone full-featured and work as a computer with its effective operation system. The beautiful and fashionable appearance make iPhone popular. Apple Inc is a multinational corporation based in America. This company has a goodwill all around the world. So, being an Apple product, iPhone gets more preference when compared to the other phones.,iPhone? No!,The chief reason is that the iphone is too expensive. Beside the price,many people think that they dont req