吴立媛外贸函电课件.ppt

1、商务英语函电,主讲教师：吴立媛,Business English Correspondence,Unit four,Establishing Trade Relations,建 立 业 务 关 系,Contents本课内容,3,Revision复习,1,2,Practice in class课堂练习,3,Assignments课后作业,4,Explanation信函讲解,Revision 复习,网上作业,Revision 复 习,Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China

2、Tel:7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th,2009,Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd. Pella, Iowa, U.S.A.,Dear Mr.Smith,WehaveobtainedyournameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrela-tionswithus. Wehavebeenimpo

3、rtersofshoesformanyyears.Atpresent,weareintere-stedinextendingourrangeandwouldappreciateyourcataloguesandquo-tations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Heading,Revision 复 习,Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel:7070998 Fax: 0086-0571-7021 E-ma

4、il: ZMEC,Feb.15th, 2009,Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A.,Dear Mr. Smith,WehaveobtainedyournameandaddressfromDee&Co.Ltd,andweare writingtoenquirewhetheryouwouldbewillingtoestablishbusinessrela-tionswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,w

5、eareintere-stedinextendingourrangeandwouldappreciateyourcataloguesandquo-tations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Date,Revision 复 习,Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th,2009,Mr. Jone Smith

6、VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A.,Dear Mr.Smith,WehaveobtainedyournameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelati-onswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,weareintere-stedinextendingourrangeandwoul

7、dappreciateyourcataloguesandquo-tations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Inside Address,Revision 复 习,Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th, 2009,Mr. Jone Smith VME Manufacturing Company 3804

8、 New Sharon Rd.Pella,Iowa,U.S.A.,Dear Mr. Smith,WehaveobtainedyournameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelat-ionswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,weareinter-estedinextendingourrangeandwouldappreciateyourcataloguesandq

9、u-otations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Salutation,Revision 复 习,Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th, 2009,Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A.,

10、Dear Mr. Smith,WehaveobtainedyournameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelat-ionswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,weareinter-estedinextendingourrangeandwouldappreciateyourcataloguesandqu-otations.,Yoursfaithfully,Leon

11、Chang ChiefBuyer,The Letter Body,Revision 复 习,Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th, 2009,Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A.,Dear Mr. Smith,Wehaveobtainedyou

12、rnameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelat-ionswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,weareinter-estedinextendingourrangeandwouldappreciateyourcataloguesandqu-otations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Complimenta

13、ry Close,Revision 复 习,Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th, 2009,Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A.,Dear Mr. Smith,WehaveobtainedyournameandaddressfromDee&C

14、o.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelat-ionswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,weareinter-estedinextendingourrangeandwouldappreciateyourcataloguesandqu-otations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Signature,Revision 复 习,meet ones re

15、quirements be of interest to sb. trade in sth. look forward to sth./doing be in the market for sth. acquaint sb. with sth. be in line with sth. get in touch with sb.,经营某物 欲购买某物 对某物感兴趣 期待着 符合某人要求 与相符合 与某人取得联系 使某人熟悉或了解,Word-matching,Explanation 信函讲解,Letter about establishing trade relations,Dear Sirs,

16、 We owe your name and address to the Bank of China, Lagos Branch, through whom we have learnt you are exporters of Chinese textiles. Now we are interested in importing your Printed Shirting . We would highly appreciate it if you would send us all necessary information so as to acquaint us with the m

17、aterial and workmanship of your supplies. Your early reply will be highly appreciated. Yours faithfully,Explanation 信函讲解,Arrangement of contents 内容安排 Key words, phrases 重点词汇 Useful Expressions 常用表达法,Contents 内容,The source of information,信息来源,其他信息,本公司的业务范围,写信意图,The business scope of writers firm,The

18、intention,Other references,Take a letter for example,Dear Sirs, We learned from the Commercial Counselor of our Embassy in Ottawa that you deal in tablecloths. We sell Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would li

19、ke to work with you to market them in Canada. We are sending you under separate cover by airmail a copy of the latest catalogue. Please let us know if there are any items which are of interest to you and we will send you quotes and samples. We hope to hear from you soon. Yours Faithfully,信息来源,业务范围介绍

20、,写信意图,其他信息,We learned from the Commercial Counselor of our Embassy in Ottawa that you deal in tablecloths.,Words & Phrases,Paragragh 1,learned from,deal in,1. learn from 从处获悉 We are glad to learn from your letter of May 15 that you wish to initiate business with us . 从贵方5月15日来函获悉，贵方希望与我方开展贸易。,2. dea

21、l in 经营（后接商品名称） They deal in Chinese textiles.,Handle不限于接商品名称，试比较： Those dealers handled your products. We handle the export business of silk goods.,We learned from the Commercial Counselor of our Embassy in Ottawa that you deal in tablecloths. 我公司从本国驻渥太华大使馆商务参赞处获悉贵公司经营台布。,Words & Phrases,Paragragh

22、1,learned from,deal in,获悉,经营,We sell Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would like to work with you to market them in Canada.,CONTENTS,Paragragh 2,are of,work with you,market,good quality,1. be of good (first) q

23、uality 质量上乘（品质优良）,All of our products are of first quality. 我方所有产品都是一级品。,2. work with sb. 合作，携手,We write to express our desire to work with you in this line. 现致函，表达我方愿就此项业务与贵方合作的意愿。,3. market v.销售，推销,It is becoming increasingly difficult to market your goods in this country. 在本国销售贵方货物正日益困难。,We sell

24、Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would like to work with you to market them in Canada. 我公司出售中国台布。其质量上乘，工艺精湛。中国台布在欧洲非常畅销。我方愿和贵方合作在加拿大销售此产品。,CONTENTS,Paragragh 2,are of,work with you,market,质量上乘,合作,销售,good quali

25、ty,Useful Expressions 常用表达法,Useful Expressions 常用表达法,信息来源 自我介绍 合作意愿,信息来源 1. to have ( learn ) ones name and address from _ 从处得知某方名称及地址,2. to owe ones name and address to_ 承蒙告知 3.You were recommended to our company by_经推荐,信息来源,我们很荣幸从商业杂志 获悉贵公司名称和地址。,We are glad to learn your name and address from,The

26、 Journal of Commerce.,We owe your name and address to,承蒙商业杂志告知贵公司名称及地址。,You were recommended to our company by,经商业杂志推荐得知贵公司。,自我介绍 (公司性质),1. This is to introduce ourselves as _ 兹介绍, 本公司为 We take the liberty to introduce ourselves as _ We are pleased to introduce ourselves as _,one of the leading expo

27、rters of garments in China.,兹介绍，本公司为中国主要服装出口商之一。,This is to introduce ourselves as,We take the liberty to introduce ourselves as,We are pleased to introduce ourselves as,2. deal in _ 经营 handle _ specialize in _ 专营 be specialized in _,自我介绍 (业务范围),冒昧自我介绍，我方为专营纸制品出口的国有公司。,自我介绍 (业务范围),We _ _as a state-o

28、wned company _the export of paper products.,take the liberty to introduce,ourselves,specializing in,合作意愿,1. We are looking forward to establishing business relations with you. 2. We shall be pleased to cooperate with your firm. 3. We shall be very pleased to work with you on good terms.,合作意愿,我们期待着在互

29、利的基础上与贵方合作。,_on the basis of mutual benefit.,We are looking forward to working,with you,Exercises 练习,网上互动,EXERCISES 1,In each of the following sentences, choose the appropriate word or words in the parentheses. Be prepared to justify your choice:,点击正确答案哦,1.We introduce ourselves ( ) importers and ex

30、porters of light industrial ( ), having many years of experience in this line of business.,like,as,for,produce,products,2.We have been ( ) walnut meat from the local commission houses, who ( ) send us quotations regularly.,bought,buy,buying,are used to,used to, use to,3.The import and export busines

31、s in China is ( ) by the state trading corporations.,controlled,handled,done,4.We have concluded considerable business with Biddle and Sawyer Company( ) this line of business.,of,in, with,regarding,EXERCISES 2,Choose the most suitable word from the list of words to fill in the blanks :,You can get the notes from: ,faithfully,airmailed,various,give,enclose,available,favorable,introduced,buyers,pleased,Dear Sir or Madam, Your company has kindly been to us by Messrs Baker & Co. Ltd. Agadir, Marokk