最新BEC商务英语中级阅读精品讲义2020

1、最新bec商务英语中级阅读精品讲义2020 bec商务英语中级阅读精品讲义1第七课时试题 2part twoquestions 8-12l read this proposal about the cpt word processor.l choose the best sentence from the list a-i to fill each of the blanks.l for each blank (8-12) mark one letter (a-i) on your answer sheet.l de not mark any letter twice.l one answer

2、 has been given as an example.15 june 1993ms. martha westonword processing supervisorabc companypost office box 107228 kings street londondear ms. weston,performance of the cpt equipmentim pleased to tell you about our experience with the cpt word processor as you requested recently_example_ i assum

3、e you have looked at several machines and have narrowed down your choices.here are my observations.an approach to adopting word processorseighteen months ago we adopted cpt equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar

4、with the word processor. _8_ the stations are actually in pairs so each pair can share a common printer _9_we use the equipment as dedicated word processors, although we do have the ability to link up with our computer installation.the step-at-a-time development of our word-processing center has, we

5、 think, saved us money and training time. _10_performancein terms of performance, the cpt equipment is excellent. _11_ moreover our service contract and warranty have covered all maintenance costs.we have software packages that check spelling and signal when a mistake occurs. _12_ using both printer

6、s, we recently prepared 1200 individually typed form letter mailings a under four hours. we have no complaint about our preparation of executive reports.example: ia. so it works very well and has so many different functions.b. also it has reduced the confusion that exists about buying software packa

7、ges.c. the train stops at each station for only fifteen minutes.d. we began with two work stations and now have four.e. our routine letters are prepared from disc-stored masters.f. the rotary w printer with a speed of 45 characters a second can easily handle two input stations.g. in contrast, its si

8、ze and weight are ideal for carrying.h. we have not yet experienced mechanical problems so far.i. we are pleased with its performance and multi-functions.8. d 9. f 10.b 11. h 12. ebec商务英语中级阅读精品讲义2第八课时part twoquestions 8-12l read this text on daves dream.l choose the best sentence from the opposite p

9、age 68 to fill each of the gaps.l for each gap 8-12, mark one letter a - i on your answer sheet.l do not mark any letter twice.icon acoustics: bypassing traditionlike most entrepreneurs, dave fokos dreams a lot. he imagines customers eagerly phoning icon acoustics in billerica, massachusetts, to ord

10、er his latest, custom-made stereo peakers _example_like most entrepreneurs, dave has taken a long time to develop his dream. _(8)_ dave discovered that he had a strong interest in studio engineering, he took independent-study courses in this area and by graduation had designed and built a pair of ma

11、rketable stereo speakers. following graduation, dave pursued his interest in audio engineering. he landed a job as a loudspeaker designer with conrad-johnson, a high-end audio-equipment manufacturer headquarters in fairfax, virginia _(9)_dave identified a market niche that he felt other speaker firm

12、s had overlooked _(10)_these affluent, well-educated customers are genuinely obsessed with their stereo equipment. theyd rather buy a new set of speakers than eat, dave observes.dave faced one major problem-how to distribute icons products. he had learned from experience at conrad-johnson that most

13、manufacturers distribute their equipment primarily through stereo dealers. dave did not hold a high opinion of most such dealers; he felt that they too often played hardball with manufacturers, forcing them to accept thin margins. _(11)_this kept those firms that offered more customized products fro

14、m gaining access to the market. perhaps most disturbing, dave felt that the established dealers often sold not what was best for customers, but whatever they had in inventory that month.dave dreamed of offering high-end stereo loudspeakers directly to the audio-obsessed, bypassing the established de

15、aler network. _(12)_ “my vision for the future is one where all manufacturers sell their products directly to end user. in this way, even the audiophiles in dead horse, alaska, can have access to all that the audio-manufacturing community has to offer.”example: i.a. at the age of 28, dave set out to

16、 turn his dreams into reality.b. furthermore, the dealers concentrated on only a handful of well-known producersc. who provided mass-produced models.d. the firms tend to plow their money in to developing their products and have little left over to market them.e. within four years, dave had designed

17、13 speaker models and decided to start his own company.f. to serve the audio-addicts segment, dave offers only the highest-quality speakers.g. it all began while majoring in electrical engineering at cornell.by going directly to the customers, dave could avoid the dealer markups and offer top-qualit

18、y products and service at reasonable price.h. this niche consisted of “audio-addicts”-people who love to listen to music and appreciate first-rate stereo equipment.i. he sees sales climbing , cash flowing, and hundreds of happy workersstriving to produce top-quality products that delight icons custo

19、mers.答案：questions 8 - 12: f, d, h, b, gbec商务英语中级阅读精品讲义3试题 13part twoquestions 8-12l read the text below about career planning.l choose the best sentence from the list on the opposite page to fill each of the gaps.l for each gap 8-12, mark one letter (a-i) on your answer sheet.l do not use any letter

20、 more than once.career planningfor many employees, automatic promotion up the ranks of a company is becoming increasingly rare. a new study suggests that, in response, employers need to consider how they can help staff develop their careers.employers need to rethink their approach to career manageme

21、nt completely, according to the latest research by the institute of employment studies. the new study finds that in fact there is little opportunity for individual career development in many large organisations. (example)_.the institute of employment studies makes it clear that it is not good practi

22、ce for companies to hand over career development to individual employees and then simply leave them to get on with it. (8) _.so how should employers help their staff develop a career? most employees have come to accept that career development is not always the same thing as upward promotion and a hi

23、gher salary. (9) _.they must also ensure that these opportunities are extended to all their staff and not just to selected individuals.nick bridges, who is director of human resources policy at the bank of eastern england, believes there is more talk than action in this area. (10) _. one way, he bel

24、ieves, for companies to show how serious they are about individual learning is to make it an official part of company practice, as the bank of eastern england has done. (11)_. this document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money e

25、ducating managers so that they can then train their staff.another company, british chemicals, has contracted an independent organisation to help staff with confidential career advice. according to john yates, the head of individual learning and development at british chemicals, there is an important

26、 role for outside agencies to play in the career management process. he adds that it is company policy for managers to give all staff roadmaps which show possible career routes within the company structure. (12)_. this has worked especially well, he says, for staff who are used to depending on their

27、 line managers for guidance.many large organisations now recognise that career development cannot be regarded in isolation, and must be part of an overall business strategy. human resources has a real role to play in building a strong workforce which meets a companys long-term business needs and mak

28、es it more competitive.a its policy statement says that by 20xx, eighty per cent of its staff will have a professional qualification.b his recommendations go even further than that, and he has called for a national debate on the issue of what should be regarded as a career in the future.c this chang

29、e of attitude means employers need to place more emphasis on giving staff the chance to develop a range of skills through horizontal job moves.d it points out that employees need to know what the overall company vision is in order to achieve many of these.e the problem that often arises is that, whi

30、le they are increasingly encouraged to manage their own careers, they are not provided with the knowledge and training to do this.f they are able to see that, contrary to expectations, jobs in different fields are similar, and they can also see how it is possible to cross over to other areas.g its e

31、mployees are no longer motivated by these factors alone, and the problem today is matching a persons motivation with the right job.h he argues that while human resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequ

32、ate learning resources.i the main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments.答案：8.e 9.c 10.h 11.a 12.dbec商务英语中级阅读精品讲义4试题 8part twoquestions 8 12l read the followi

33、ng text.l choose the best sentence from the list on page 36 to fill each of the gaps.l for each gap 8 12 mark one letter a i on your answer sheet.l do not mark any letter twice.marketingin the past, the concept of marketing emphasised sales. the producer or manufacturer made a product he wanted to s

34、ell. _ example _ . basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling _ (8) _ distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.the modern

35、 marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles _ (9) _ in other words, goods should be produced only if they can be sold. therefore, the producer should consider who is going to buy the product - or what the market for the product is

36、- before production begins.marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company _(11)_ this is much more difficult since it involves human behaviour. _(12)_ thus, demand and market forces are still

37、an important aspect of modern marketing, but they are considered prior to the production process.example: ca. it subscribes to the notion that production can be economically justified only by consumption.b. marketing was the task of figuring out how to sell the product.c. marketing is as important i

38、n todays economy as the production of goods and services.d. production, on the other hand, is mostly an engineering problem.e. such markets must be created and stimulated by managers.f. this is very different from making a product and then thinking about how to sell it.g. more than half the cost of

39、consumer goods can be traced to marketing activities.h. in addition to sales promotion, marketing also involved the physical distribution of theproduct to the places where it was actually sold.i. instead of concentrating solely on production, the company must consider the desires of theconsumer.答案：q

40、uestions 8 - 12: h, a, f, i, d试题 9part twoquestions 8-12l read the text below about career planning.l choose the best sentence from the list on the opposite page to fill each of the gaps.l for each gap 8-12, mark one letter (a-i) on your answer sheet.l do not use any letter more than once.career pla

41、nningfor many employees, automatic promotion up the ranks of a company is becoming increasingly rare. a new study suggests that, in response, employers need to consider how they can help staff develop their careers.employers need to rethink their approach to career management completely, according t

42、o the latest research by the institute of employment studies. the new study finds that in fact there is little opportunity for individual career development in many large organisations. (example)_.the institute of employment studies makes it clear that it is not good practice for companies to hand o

43、ver career development to individual employees and then simply leave them to get on with it. (8) _.so how should employers help their staff develop a career? most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. (9) _.they mu

44、st also ensure that these opportunities are extended to all their staff and not just to selected individuals.nick bridges, who is director of human resources policy at the bank of eastern england, believes there is more talk than action in this area. (10) _. one way, he believes, for companies to sh

45、ow how serious they are about individual learning is to make it an official part of company practice, as the bank of eastern england has done. (11)_. this document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that

46、they can then train their staff.another company, british chemicals, has contracted an independent organisation to help staff with confidential career advice. according to john yates, the head of individual learning and development at british chemicals, there is an important role for outside agencies

47、 to play in the career management process. he adds that it is company policy for managers to give all staff roadmaps which show possible career routes within the company structure. (12)_. this has worked especially well, he says, for staff who are used to depending on their line managers for guidance.many large organisations now recognise that career development cannot be regarded in isolation, and must be part of an overall busi