福师《现代公共关系学》在线作业一（Modern public relations in Fu Fu Division）

1、福师现代公共关系学在线作业一（Modern public relations in Fu Fu Division）Fu Shi, modern public relations online homework one or twoTest paper 13 spring total score: 100 test time: -Radio examinationA multiple-choice questionJudgment question14, radio questions autumn (a total of 12 questions, a total of 24 points)1

2、. () the dynamics of the external environment in which an organization is situated.A. endogenous informationB. exogenous informationC. individual informationD. organizational informationFull marks: 22. () is also known as the father of public relationsA. Edward? Berners?B. Ivy Lee?C. Scott, Carter,

3、Li PuD. Allen center?Full marks: 23. () is the subject of the implementation of public relations.A. social organizationB. publicC. propagationD. communicationFull marks: 24., the multidimensional nature of public relations is first manifested in the multidimensional nature.A. applicationsB. practice

4、C. knowledgeD. functionFull marks: 25. () that is, according to the feedback of information, to adjust the action of the organization appropriately, so as to coordinate the relation.A. feedback regulation methodB. autonomyC. emotion dredging methodD. information sharing methodFull marks: 26., the de

5、velopment of social division of labor is produced by public relations.A. objective basisEssential features of B.C. coreD. important safeguardFull marks: 27. () through the establishment and improvement of various communication, communication channels and coordination mechanisms within the organizati

6、on, to promote the exchange of information within the organization,A. feedback regulation methodB. autonomyC. emotion dredging methodD. information sharing methodFull marks: 28., the highly developed commodity economy is the result of public relations.A. objective basisB. acceleratorC. coreD. import

7、ant safeguardFull marks: 29. () refers to the organization in the development of public relations activities, must be based on good organization behavior and grasp the facts on the basis.A. scientific principlesB. principles of real timeC. principle of authenticityD. exception principleFull marks: 2

8、10.1923 years, the famous educator and practitioner (PR) published the worlds first monograph public opinion clearly pr.A. Edward? Berners?B. Ivy Lee?C. Scott, Carter, Li PuD. Allen center?Full marks: 211. () is the premise of the advisory proposal, there is not enough information, all the advice an

9、d suggestions can only be empty talk.A. get informationB. decision makingC. coordination and communicationD. balanced interestsFull marks: 212., the democratization of social and political life is based on the development of public relations.A. economic conditionsB. system conditionC. social and pol

10、itical conditionsD. cultural conditionsFull marks: 2Fu Shi, modern public relations online homework one or twoTest paper 13 spring total score: 100 test time: -Radio examinationA multiple-choice questionJudgment question, (a total of 14 multiple-choice questions, a total of 28 points.)1. the main di

11、fference between public relations and human relationships is that.A. means of communicationB. principal partC. service objectD. communication rangeFull marks: 22. the subjects of public relations studies include ().A. specific public relationsB. the law of information communication between social or

12、ganizations and the publicC. public relations as a social organizations management functions of the various rulesD. public relations activities and the art and method of its planning and ImplementationFull marks: 23. the role of public relations in society, including ().A. optimize the social and ec

13、onomic environmentB. optimize the social interaction environmentC. optimize the social psychological environmentThe role of D. in communicationFull marks: 24. public relations are made up of () elements.A. social organizationB. publicC. propagationD. communicationFull marks: 25. the scope of public

14、relations research is made up of ().A. historyB. theoryC. applicationsD. knowledgeFull marks: 26. methods of coordinating relationships include ().A. feedback regulation methodB. autonomyC. emotion dredging methodD. information sharing methodFull marks: 27. public relations and related disciplines,

15、including () several parts.A. background disciplineB. basic disciplineC. technology disciplineD. interdisciplinaryFull marks: 28., the historical inevitability of the rise of public relations in the country includes ().A. needs of reforming and opening policyB. the need to develop a socialist market

16、 economyC. the need for building a socialist spiritual civilizationD. the need for international exchanges and cooperationFull marks: 29., the role of public relations in individuals is mainly manifested in ().A. promotes the renewal of individual ideasB. promotes the updating of personal knowledgeC

17、. promotes the improvement of individual abilityD.Promoting social and economic developmentFull marks: 210. public relations news must also have ().A. authenticityB. timelinessC. newsD. interestingFull marks: 211., the difference between public relations and advertising is that.A. targets are differ

18、entB. spreads differentlyC. propagation cycles are differentD. work in different natureFull marks: 212., the guiding role of public relations includes ().A. organizational orientationB. organizational policy orientationC. organizational behavior orientedD. organizational image orientationFull marks:

19、 213., the difference between public relations at different stages of development lies in ().A.s attitude towards the public is differentB. principles are differentC. takes a different approachThe purpose of D. is differentFull marks: 214. the discipline features of public relations include ().A. ap

20、plicationB. marginalityC. multidimensionalD. synthesisFull marks: 2Fu Shi, modern public relations online homework one or twoTest paper 13 spring total score: 100 test time: -Radio examinationA multiple-choice questionJudgment questionJudgment questions (a total of 24 questions, a total of 48 points

21、)1., one-way transmission of public relations is the beginning of professional public relations, the main idea is: organizations must be frank and open to the public. Ivy Lee was a representative of this period.A. errorB. correctFull marks: 22., two-way public relations come from public relations, f

22、rom art to science. The dominant idea of this period is good for the public, whose representative is Edward, Berners.A. errorB. correctFull marks: 23., the method of emotional dredging is to avoid or mitigate conflicts and conflicts between organizations and employees, between organizations and orga

23、nizations through consultation, and the losses resulting therefrom.A. errorB. correctFull marks: 24., two-way communication style public relations is the advanced stage of public relations development. It emphasizes two-way communication, two-way balance and public participation.A. errorB. correctFu

24、ll marks: 25. long-term public relations and organizational long-term survival is the same rooted, in the same boat.A. errorB. correctFull marks: 26. the goal of public relations is to coordinate the relationship between an organization and its various publics.A. errorB. correctFull marks: 27. colle

25、cting information is a necessary prerequisite for PR work.A. errorB. correctFull marks: 28., the public is an intermediary and bridge between communication and liaison between the host and the guest of public relations.A. errorB. correctFull marks: 29., public relations are essentially a management

26、activity carried out by an organization by means of communication.A. errorB. correctFull marks: 210., coordination is both objective and means, and has dual nature.A. errorB. correctFull marks: 211., the so-called monitoring environment, refers to observe and predict the impact of organizational goa

27、ls to achieve personal and organizational conditions.A. errorB. correctFull marks: 212. endogenous information mainly refers to the information and dynamics from various aspects of the organization.A. errorB. correctFull marks: 213. public relations is the art and science of analyzing trends, foreca

28、sting results, providing decision-making advice for organizational leaders, and implementing programs of action that benefit both the organization and the public.A. errorB. correctFull marks: 214., the basic subjects of public relations include management, communication, marketing related to managem

29、ent, corporate culture, interpersonal communication, mass communication, organizational communication, public opinion, etc. related to communication.A. errorB. correctFull marks: 215., the direct function of public relations refers to its direct impact on the organizations survival and development.A

30、. errorB. correctFull marks: 216., the public is the main object of public relations, and all work is carried out around the public.A. errorB. correctFull marks: 217., commercial marketing focuses on communicating feelings with consumers, allowing consumers to have a correct and comprehensive unders

31、tanding of the goods of businesses and businesses.A. errorB. correctFull marks: 218. public relations need to use the form of advertising as a tool, and advertising business needs public relations thinking as guidance.A. errorB. correctFull marks: 219., the scientific and technological conditions for public relations are mainly the development of mass media and modern means of communication.A. erro