Analysis- No public micro-channel operator tips（分析-没有公开微通道操作技巧）

1、 Analysis: No public micro-channel operator tips Research papers Download news: any product needs to have a good name, you operate the same micro-channel public account. 1 to the public to take a good name for the account A good micro-channel public account name is the company best spokesperson, bec

2、ause the user opened the micro-channel thing you see is the name of the account is a public enterprise Dian avatar So how can we get a good name for the enterprise micro-channel public account yet? According to the author combat experience, a good name to comply with the following three characterist

3、ics. (1) can quickly spread One of the biggest features of the Internet is spread in the traditional enterprise to spend 10 years to reach the dissemination of results, perhaps using the Internet as long as one hour can be done every day there are a lot of people through the Internet quickly became

4、famous, as long as you remember the name of the product , is the best spread. For example, the public can take account of the following classes of English Name: American English to learn English well Dian Dian Dian Beijing 24 English English English daily Dian Dian Dian city Tarsus English English D

5、ian Dian large selection of English spoken English Shi Dian Dian Owen Tomoyuki English English Dian Dian Pacific International English English. so many English public account name, which is most likely to spread it? Let us now analyze. enable the public account name spread quickly to let users read

6、fluently, so that they have a very familiar feeling, and these names can be the value of the product appeal to potential customers based on these points, we account name English public locked to both of the following classes: Good English: When school teachers and their families put up a sentence, i

7、s good English do not have to worry about the customer can not remember the name, because the name has already been said many times In addition, the micro-channel public account. The names read fluently, and can appeal to potential customers the value of products. American English: we hope that is t

8、he universitys most fluent American English, and TV, broadcast are teaching American English, because English is the best in peoples minds is American English, so the user can not remember the name but also worry about. In addition, the micro-channel public account name is also in line to read fluen

9、tly, and can appeal to potential customers the value of the product. If a name products at a very young age we have been deeply imprinted in our brain, when the name became the name of a product, the industry when it comes to certain brands will naturally think of this product brand because the bran

10、d name, from small to large has been repeated countless times in our minds (perhaps thousands of times, perhaps millions, or even more) a. To tap the name behind the product value, we must first find out who is our target customers, target customers and then analyze the deep aspirations of the produ

11、ct eg: Why do people buy a car, because they can go faster want to save time, so Fast is the deep aspirations of the target customers, BMWs most important feature is to run fast, the only way to be called a BMW, so when you want to buy a car, the first reaction is to buy BMW. Mercedes-Benz cars to m

12、eet the same The first demand of target customers, driving fast. everyone think of when buying a car, the first thought to buy Mercedes-Benz, BMW, is the truth. Many of these can meet the needs of the customer first name products, Rejoice Want Snow Cake Dian Dian Dian Mengniu milk farmer spring, the

13、 names of these products have met the first demand of target customers. Public account name, to meet customer requirements for product aspirations, we must first study the first demand of target customers or deep needs. To sum up, taking account of the good name of the public dissemination of the pr

14、inciples to follow: read fluently, to make users feel very familiar, and the demands of the value of products to potential customers. (2) the principle target keywords Micro-channel which has a search function that allows potential customers to find their own interest by keyword micro-channel public

15、 accounts, so companies to get their public customer account is found in the vast number of micro-channel in the public accounts, it is necessary to take micro-channel Be sure to bring your own products targeted keywords when public account name. For example, an English education in micro-channel pu

16、blic account, which will be sure to put English This target keywords, so that customers want to learn English can be found by searching for the companys public account of the micro-channel. (3) plus the local name Please note that if your business only local customers, you need to add local names, s

17、uch as Beijing Dian Shanghai English training English training, which helps to get accurate target customers. Based on the above analysis, we get such a conclusion, the public account name consisting of: brand name of the target keyword local name (as the case may be, if it is to do local customers,

18、 we must add the name of the local area to get Dian precise Target Audience) example: New Oriental (brand) American English geographical name = Beijing New Oriental American English. Be sure to take the name of the public accounts Special Note: Once the micro-channel public account name identified,

19、it can never be changed, in addition, the public account name can be repeated. 2 micro-channel public ID No. setting skills What is ID? Numbers that prove your identity, just as we use identity cards, for example, you go to the hotel, you need to be registered with the card, just enter the ID number

20、 of the server can be used to register, while the identity card number is equivalent to each of us in the world of a network ID. In the world of micro-channel in each of us also need a micro-channel ID. With this ID, you can use it to contact each individual micro-channel above, and this ID can gene

21、rate micro-channel two-dimensional code, anyone can micro-channel two-dimensional code scanning to pay attention to us. taking a friendly public account ID, you can quickly get more attention. According to the authors long-term practical experience, to set up a micro-channel public good number ID sh

22、ould follow the following principles. (1) keep the corporate brand match Micro-channel public account name matches the public account ID must be taken to keep the enterprise, the only way to be remembered for a lot of users such examples, such as: UN micro-channel public account ID set to lianheguo

23、Dian >> << Entrepreneur magazine micro-channel public account ID is set to chuangyejia Dian micro letter sent on behalf of the public network account ID set to paidaiwang Dian < > Micro-channel public account ID set to cctv-duihua Dian Kai-fu Lee micro-channel public account ID set

24、ting to kaifu Dian << Business Review >> magazine micro-channel public account ID for shangyepinglun. ID account settings these are related to their brand consistent, so as a business when registered public account must be considerate, do not just registered. (2) a good mind and conduciv

25、e to search Take a good record of public account ID, just choose a good phone number the same. An easy to remember phone numbers, when you tell a friend, even when he was not able to log into the phone, after he could remember, in a timely manner into the phone. Similarly, when a customer accidental

26、ly discovered after your public account, if your account ID micro-channel public good in mind, he can immediately remember, and through public account can quickly search function to find and follow you public account. (3) Short Micro-channel public account ID can not be set too long, because for too

27、 long will increase the customer ID memory and search difficulty, the more difficult the customer the opportunity to give up higher, it will lose the attention of potential target customers, so the micro-channel public enterprises account ID must be able to brief brief general public account ID pers

28、onalization needs to be set to 6 or more, by the constitution plain English or English plus the number of combinations, but to avoid too long. For example, the CCTV News public account ID (Micro Signal) is cctvyscj Dian public account ID for CCTV News China Voice cctvnewscenter Dian public account ID for zgzs001 Dian >> << Nanfang Daily public account ID for NF_Daily, these are public account ID legitimate. (4) ID Picture or Logo Design After we set up a public account ID, you can generate a micro-channel ID of a two-dimensiona