剑桥商务英语-How-to-write-a-proposalppt课件

1、Proposal,商务建议书,Introduction to Proposal Writing,Basically, proposals are persuasive presentations. Purpose: to solve a problem, alter a procedure, find answers to questions, or conduct research on a topic of mutual interest,Introduction to Proposal Writing,120-140 words no significant difference bet

2、ween the format required for proposals and reports (see some samples: ) Proposals can use various delivery media, such as letter, fax, email, etc. Where the delivery medium specified for a Part Two answer is a letter, candidates should include opening and closing formulae, but need not include posta

3、l addresses in their answer. Similarly, where the delivery medium specified is a fax, candidates need not include fax header details, and where the delivery medium specified is a memo or an email, candidates need not include to/from/date/subject details,Sample 1,Sample 2,Sample 3,Dear Mr. Rice Thank

4、 you for your order by fax. Further to your request for office space for twelve months. Id like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period. You enquired about availability at the Virginia Walk Centre and offices are still vacant. However, please note

5、 that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Virginia Walk). It has the following features: a first-floor open-plan office space (75m2) with wo

6、nderful views of the old harbour. a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside suitable parking facilities for over twenty staff. Please consider this possibility and note the discount would still apply. A visit to this premises can be arrang

7、ed, although I would suggest a prompt decision on this second option. I look forward to hearing from you in the very near future. Yours sincerely Hugo Jones,FAX,A Typical Structure for Proposals,Introducing the proposal Providing reasons / Comparing pros and cons Balancing and concluding,Lead-in: Re

8、ading exercise on p.72,In response to your enquiry about/ Further to At present the company seems to be performing (wellbadly,On the one handbut on the other One advantage / disadvantage is that One other thing to consider is,DespiteI would still suggest that. Overall, I would strongly recommend tha

9、t. The fact thatmakes this a good | poor investment opportunity,Go to the Writing Task on p. 73,Reading: A proposal,A salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer question 1-3. 1. What are the needs of the client? 2. Is the sal

10、esperson able to meet those needs? 3. What are the benefits of the second location,Dear Mr. Rice Thank you for your order by fax. Further to your request for office space for twelve months. Id like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period. You enqu

11、ired about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside f

12、rom Virginia Walk). It has the following features: a first-floor open-plan office space (75m2) with wonderful views of the old harbour. a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside suitable parking facilities for over twenty staff,FAX,Please

13、consider this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option. I look forward to hearing from you in the very near future. Yours sincerely Hugo Jones,1. What are the needs of the client? 2

14、. Is the salesperson able to meet those needs? 3. What are the benefits of the second location,The client needs office space for 12 months,The salesperson can meet those needs and also wants to try and sell a little more in addition,The second location offered has these benefits: offices on the same

15、 floor wonderful views more convenient than the other location for transport suitable parking facilities,可能用于提建议的表达法： Thank you for your order Further to your request Id like to mention that I can also Please note As an interesting alternative, you might wish to consider It has the following feature

16、s Please consider this possibility and note I would suggest a prompt decision I look forward to hearing from you,Writing: A fax,Spacesaver, company which rents warehouse space to businesses, has been sent this fax. Look at the fax and the other information below and answer the following questions,To

17、: Spacesaver From: Randy Burr Subject: Renting warehouse space Further to our discussion last week in which I outlined our need for warehousing over the next eighteen months, I would like to enquire if the warehouse space is still available at the W1 site. We would have the following requirements: w

18、arehouse of 100m2 24-hour access must have security adequate parking for twenty and easy access,BROWN - ; -,Step 3: Reasoning / Comparing pros and cons,a little further from the centre of the city than W1,the following features,easy access for lorries and adequate parking for twenty,security with CC

19、TV,space availability of 100 square meters,Possible Answer,Please also note that it would be the price Of W1 and the discount for a two-year booking would still apply. A visit to these premises can be arranged, although I would like to suggest a prompt decision on this second option. I look forward

20、to hearing from you in the very near future. Yours sincerely,Step 4: Balancing and concluding,two thirds,10,Tips for this writing task,referred to the customers needs Include information from the handwritten notes Used fixed expressions and a semi-formal business tone Stressed the benefits of the se

21、cond location,In your proposal, you should have done the following,Suggestions,建议书目标要明确且合乎实际 实事求是地摆明实力或优势条件 具体明确地提出达到计划目标的办法和解决问题的措施 规定完成计划的时间。表明哪些做到，哪些做不到，把握分寸 确信解决问题的方法和实施项目的目的一致 总之，商务建议书可以不拘一格，但是它应当简洁清晰、立意完整、目标明确、论点鲜明、论据确凿，行文生动并富有感染力,An introduction to management Programme includes: - Planning an

22、d setting objectives - Communication skills - Delegating work Three-day course Maximum 20 participants Includes work in small groups July 6-8 or September 14-16 Price includes notes on key topics for future use 5% reduction if you book before the end of May,Very useful in my job explain why,Good way

23、 of working,Sept better-say why,Colleagues can use them,Good! Lets book now,You company is willing to pay for you to attend a management training course. You have received a leaflet about a suitable course. Read the leaflet below, on which you have already made some handwritten notes Then using all your handwritten notes, write a proposal for your TRAINING MANAGER, explaining why you would like to attend the course. Write 120-140 words,Dear Training Manager,